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RevOps Lab

#20 Running RevOps in a product-led growth company, Udi Cohen, Director of Revenue Operations, Lusha

Mar 12, 2024
Learn about running RevOps in a product-led growth company with insights into Lusha's approach. Topics include CRM setup for PLG, sales forecasting, MQLs & PQLs, and sales methodologies at Lusha. Discover the evolution to structured enterprise sales and revenue forecasting in product-led growth firms.
31:48

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Emphasizing understanding business impact in RevOps transition from technical roles to proactive solutions.
  • Implementing structured playbooks and sales methodologies like MEDDIC for accurate forecasting and deal accountability in a PLG company.

Deep dives

Transitioning to Revenue Operations from Technical Background

Udi from Lucia discusses his shift from technical roles to revenue operations, highlighting the importance of understanding business impact. He emphasizes moving from offering technical solutions to comprehending business needs, enabling a proactive approach.

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