We’re talking to Udi Cohen about running RevOps with PLG. He will show us some insights into Lusha and his work in the last years.
What you’ll learn in this episode:
Lusha’s PLG approach and the implications for RevOps
How to get the right CRM set-up to support PLG
Sales forecasting with a product-led approach
You can find more information about Udi here:
https://www.linkedin.com/in/udi-cohen-79831052/
RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/
Marker:
(00:00:00) Introduction/What is PLG for you?
(00:05:43) Lusha’s GTM approach
(00:08:01) MQLs & PQLs in a PLG motion
(00:15:20) Getting the data right for PLG
(00:17:44) CRM set-up for workflows and reporting
(00:21:27) Sales methodologies and process at Lusha
(00:24:42) Forecasting at Lusha
(00:31:00) What advice would you give your younger self?
