Unleashing Product-Led Growth at Lusha

We’re talking to Udi Cohen about running RevOps with PLG. He will show us some insights into Lusha and his work in the last years.

What you’ll learn in this episode:

• Lusha’s PLG approach and the implications for RevOps

• How to get the right CRM set-up to support PLG

• Sales forecasting with a product-led approach

You can find more information about Udi here:

https://www.linkedin.com/in/udi-cohen-79831052/ 

RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/ 

Marker:

(00:00:00) Introduction/What is PLG for you?

(00:05:43) Lusha’s GTM approach

(00:08:01) MQLs & PQLs in a PLG motion

(00:15:20) Getting the data right for PLG

(00:17:44) CRM set-up for workflows and reporting

(00:21:27) Sales methodologies and process at Lusha

(00:24:42) Forecasting at Lusha 

(00:31:00) What advice would you give your younger self?