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12min chapter
#20 Running RevOps in a product-led growth company, Udi Cohen, Director of Revenue Operations, Lusha
RevOps Lab
Unleashing Product-Led Growth at Lusha
This chapter explores Lusha, a sales intelligence platform utilizing a product-led growth approach, enabling users to start for free and upgrade as needed. The discussion covers the strategic significance of a product-led strategy, the go-to-market tactics at Lusha, and the distinction between MQLs and PQLs, emphasizing the importance of user collaboration for lead conversion.
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