RevOps Lab

In today’s episode, Richard de Veer shares his view on managing (RevOps) complexity while giving insights into his role at Just Eat Takeaway.com What you’ll learn in this episode: How JETs manages GTM & RevOps complexity JET’s GTM motion, org structure, and CRM setup Managing internationalization You can find more information about Richard here: https://www.linkedin.com/in/richarddeveer/  RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/  Marker: (00:00:00) What is JET doing and how did you end up in RevOps? (00:07:01) CRM setup for managing JET’s complexity (00:13:26) JET’s GTM motion & org structure (00:18:14) Managing internationalization (00:24:10) The biggest challenges (00:27:20) JET’s GTM roadmap (00:29:25) Richard’s advice for his younger self

In case you wondered where my podcast partner Janis went, I made this short solo episode to give you a quick insight into some news. What’s this episode about: What project is Janis working on? Why should you take a look at his new work? What will change in the RevOps Lab? You can find the new project here: The Revenue LabRevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/

In today’s episode you’re getting deep into Marketing attribution models. A never-ending story, that we continue with our guest, Daniel Foulkes from CoachHub. What you’ll learn in this episode: Marketing attribution model at CoachHub Getting started with a marketing attribution model Tech stack & CRM set up for attribution models You can find more information about Daniel here: https://www.linkedin.com/in/danielfoulkes/  RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/  Marker: (00:00:00) Introduction (00:05:10) Sales & Marketing alignment (00:09:13) Marketing attribution model (00:15:45) Getting started with an attribution model(00:23:45) Limitations of attribution models (00:29:38) Tech stack & CRM set-up (00:41:50) Final advice

RevOps often wants to become more strategic but has a hard time doing so. Stacie Stussman joins us on this week's episode to discuss how revenue operators should work with leadership and the C-suite to become more relevant on a strategic level. We cover: The partnership model between ops and the revenue team How RevOps can push strategic projects How to RevOps can prove its worth You can find more information about Stacie here: https://www.linkedin.com/in/staciesussman/ RevOps Letter: ⁠https://www.getweflow.com/revopsletter⁠ Janis on LinkedIn: ⁠https://www.linkedin.com/in/philippstelzer/⁠ Philipp on LinkedIn: ⁠https://www.linkedin.com/in/janiszech/⁠ Weflow: ⁠https://www.getweflow.com/⁠  Marker: (00:00:00) Introduction / Stacie's career path (00:08:33) RevOps and the leadership team (00:15:52) Getting internal alignment (00:20:15) RevOps becoming more strategic (00:24:30) Identifying internal pains (00:26:44) Proving RevOps' worth (00:32:00) Final advice

Today’s episode is fully focused on a topic that we haven’t touched much yet: compensation and quota setting. What you’ll learn in this episode: Fundamentals of OTE, total comp and quota RevOps’ role in quota and OTE planning The ideal process to define OTE and quota You can find more information about Jeremy here: https://www.linkedin.com/in/jeremy-lamande/  RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/  Marker: (00:00:00) How did you get to RevOps? (00:06:37) Jeremy’s view on comp planning (00:10:44) Setting quota & comp structure (00:22:24) When to structure comp plans (00:30:12) RevOps’ role in quota & OTE planning (00:36:59) What would you tell his younger self?

Stephanie Middaugh, Head of Global GTM Enablement at Pinecone, shares insights from her journey in sales enablement and operations across startups and large SaaS companies. She emphasizes the vital link between sales enablement and revenue operations, detailing practical strategies for effective GTM team onboarding. Stephanie also discusses common onboarding mistakes, crucial enablement KPIs, and the importance of aligning enablement initiatives with RevOps to boost sales productivity and confidence.

In today’s episode Anastasiia shows you how to keep your RevOps team lean. What you’ll learn in this episode: What is LeanOps? What are the benefits & risks of this framework? What a lean RevOps tech stack & org look like You can find more information about Anastasiia here: https://www.linkedin.com/in/anastasiia-vasiutina/  RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/  Marker: (00:00:00) How did you get into RevOps? (00:07:33) What is "LeanOps" all about? (00:13:05) Benefits & risks of the LeanOps framework (00:19:24) Building & buying a tech stack (00:27:35) Lean GTM-to-RevOps ratio (00:35:29) What advice would you give your younger self?

Philipp, an expert in RevOps, discusses the seven deadly sins of RevOps. He covers topics such as the pitfalls of using external developers, issues with customization, tracking incorrect KPIs, and the limitations of free tools.

In today’s episode we look at how RevOps is done in Enterprises. With insights from Teradata, we discuss frameworks for RevOps and the requirements for organizing a huge GTM org. What you’ll learn in this episode: How RevOps is done at Teradata How RevOps works in Enterprise Forecasting with complex sales motions You can find more information about Ian here: https://www.linkedin.com/in/ianmatthews/  RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/  Marker: (00:00:00) Introduction/How did you get to RevOps? (00:07:14) How do you ensure high accuracy in Forecasting? (00:11:19) How is RevOps done at Teradata? (00:18:34) GTM & RevOps org at Teradata (00:27:03) Sales motions & ACVs (00:33:44) Forecasting with complex sales motions (00:43:25) What would you tell your younger self?

Today’s episode is fully focused on one of our favorite topics: forecasting! It’s always worth talking about, because it’s much more than the number that comes out at the end - it’s an entire process. What you’ll learn in this episode: How to run a forecasting cadence When to start a forecasting process RevOps’ role in the forecasting process  You can find more information about Ping here: https://www.linkedin.com/in/pingdelgiudice/  RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/  Marker: (00:00:00) Introduction/How did you get into RevOps? (00:03:11) RevOps’ role in the forecasting process (00:08:22) How to run a forecasting cadence (00:11:18) Forecasting is more than just meetings (00:14:51) When to start a forecasting process (00:19:23) Forecast categories (00:22:04) What advice would you give your younger self starting a career in RevOps?