In today's episode, you’ll learn everything you need to know about Customer Success Ops.

You’ll get insights in the measurability, the roadmap and the work with customers - including helpful tips about who is a good customer and who is not.

What you’ll learn in this episode:

How to measure brand awareness in RevOps
How to succeed at Customer Success Ops/Work with customers
How did the ideal customer profile change over the last months (ToFu & MoFu)

You can find more information about Marcus here:

https://www.linkedin.com/in/marcusbe/

RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/

Marker:

(00:00:00) Introduction/What has changed in your work in the last 18 months?

(00:07:48) Good to know: Customer Success Ops / Who is a good customer?

(00:19:43) Top of the Funnel: How did the ideal customer profile change?

(00:24:27) Outbound, Buyer, Challenges in 2023

(00:30:39) How can RevOps measure brand awareness?

#11 Customer Success Ops - Marcus Bening, RevOps at Bening Consulting