RevOps Lab

Listen and learn! In today’s episode, Darren Fay presents ‘Intent-Based Revenue Operations,’ a simple framework to set effective goals, measure progress, and communicate value to key stakeholders. What you’ll learn in this episode: What's your mission as a RevOps team How to setup & measure the right goals  How to demonstrate value to key stakeholders You can find more information about Darren Fay here: https://www.linkedin.com/in/darren-fay/   RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/janiszech/ Philipp on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Weflow: https://www.getweflow.com/ Marker: (00:00:00) Introduction/What are intent-based RevOps? (00:04:44) How often does RevOps optimize the plans and how do you work on OKRs? (00:10:34) Which areas deliver revenue-growth and what do we need to know about processing and communication? (00:23:39) What are other tips and tricks for better communication and discussion-culture? (00:29:21) How do you implement all the talked frameworks? (00:32:44) What advice would you give yourself when starting your career again?

A deep dive with Natalie Furness on everything you need to build a functional RevOps org for aligning marketing, sales, and success to strengthen the Go-To-Market motion. What you’ll learn in this episode: How to achieve alignment between sales, marketing, and customer success Why alignment is so hard to achieve How to build a RevOps org that has an impact across the company What traits are most useful as a RevOps generalist You can find more information about Natalie Furness here: https://www.linkedin.com/in/nataliefurness/  https://www.revopsautomated.com/ Marker: (00:00:00) Introduction (00:06:29) How to achieve alignment (00:11:48) The CRO owns everything end-to-end (00:14:31) Reporting to stakeholders and why it matters (00:23:44) Autonomous and remote working teams (00:29:53) What advice would you give yourself when starting your career again?

Nicholas Gollop talks about building a RevOps function from scratch, how to create value for the organization, and why both strategic and tactical work is needed to succeed. What you’ll learn in this episode: How to build a RevOps function from scratch How to demonstrate & measure value of RevOps Why you need strategic as much as tactical RevOps to be successful You can find more information about Nicholas Gollop here: https://www.linkedin.com/in/nicholasgollop/  Marker: (00:00:00) Introduction/How would you recommend building a RevOps function from scratch? (00:05:53) Is it okay to let founders take care of RevOps? (00:13:45) RevOps in other parts of the business (00:28:33) Have you seen any specific cycles that RevOps goes through?

Guy Clark talks about the importance of simple dashboards with relevant metrics for RevOps success. He stresses the importance of understanding the needs of the team and getting the data and processes right to identify issues. He recommends gathering all available data without overloading the team and developing processes to help them. Clark also cautions against having too frequent inspections and reporting, as this can impact team productivity. It is important to have trust and understanding of the team's tasks and goals in order to be successful. What you’ll learn in this episode: Why you should not risk stressing out over data in your business How you manage using data right that can’t be automated Why you should measure every data you can get You can find more information about Guy right over here: https://www.linkedin.com/in/guyclark2011/  Marker: (00:00:00) Introduction (00:04:44) How do you manage that people use data correctly? (00:07:22) How do you help your team live the values? (00:15:15) What is your experience with data that can't be automated? (00:21:40) How can you measure everything without the feeling of interrogation? (00:25:43) What was your biggest learning in RevOps?

Alexander Müller talks about his experience as the founder of Revenue Enablement and his role as the VP of RevOps at unicorn Forto. What you’ll learn in this episode: How to build a RevOps team from scratch How to scale a RevOps organization using unicorn Forto as an example How to set up, manage, and prioritize a RevOps roadmap How to do annual planning well Plus many best practices about revenue operations. You can find more information about Alex´s work right here: https://www.linkedin.com/in/alexander-p-mueller/  Marker: (00:00:00) Introduction (00:01:35) What is your role and how did the team evolve? (00:04:35) How did your Rev-Ops-Team develop over time? (00:08:17) What are the responsibilities in your team? (00:11:54) How did you solve onboarding? (00:14:20) How did your team start and how did it develop from there? (00:17:11) How do you take care of your roadmap and your day-to-day business? (00:23:26) Did your reporting-structure change at any point? (00:26:23) How do you plan?

Welcome to the RevOps Lab - a podcast exploring the art & science of RevOps. Every week, Philipp & Janis host RevOps professionals to discuss best practices and lessons learnt building scalable revenue engines.  This show is for everyone interested in processes, tooling, enablement, and strategies to supercharge your GTM play. To find more episodes and resources on scaling your revenue engine, visit getweflow.com/revops