A deep dive with Natalie Furness on everything you need to build a functional RevOps org for aligning marketing, sales, and success to strengthen the Go-To-Market motion.

What you’ll learn in this episode:

• How to achieve alignment between sales, marketing, and customer success

• Why alignment is so hard to achieve

• How to build a RevOps org that has an impact across the company

• What traits are most useful as a RevOps generalist

You can find more information about Natalie Furness here:

https://www.linkedin.com/in/nataliefurness/  https://www.revopsautomated.com/

Marker:

(00:00:00) Introduction

(00:06:29) How to achieve alignment

(00:11:48) The CRO owns everything end-to-end

(00:14:31) Reporting to stakeholders and why it matters

(00:23:44) Autonomous and remote working teams

(00:29:53) What advice would you give yourself when starting your career again?