A deep dive with Natalie Furness on everything you need to build a functional RevOps org for aligning marketing, sales, and success to strengthen the Go-To-Market motion.
What you’ll learn in this episode:
How to achieve alignment between sales, marketing, and customer success
Why alignment is so hard to achieve
How to build a RevOps org that has an impact across the company
What traits are most useful as a RevOps generalist
You can find more information about Natalie Furness here:
https://www.linkedin.com/in/nataliefurness/
https://www.revopsautomated.com/
Marker:
(00:00:00) Introduction
(00:06:29) How to achieve alignment
(00:11:48) The CRO owns everything end-to-end
(00:14:31) Reporting to stakeholders and why it matters
(00:23:44) Autonomous and remote working teams
(00:29:53) What advice would you give yourself when starting your career again?
RevOps Lab