Kiss My Aesthetic Podcast

Today we have the special treat of hearing from MKW Creative Co's fantastic video editor, Josefina!   In today's episode, Josefina shares the best practices for creating brand videos—from voiceovers to recording and editing. Plus, don't miss out on tips for recording content to send to your video editor to elevate your brand. If you're our client or interested in working with us, you won't want to miss out on this episode.   Josefina Pereyra is a talented professional from Argentina, currently residing in Sunny Florida. With a background in graphic design, she followed her dreams to the US, where she dove headfirst into the world of marketing, pursuing her MBA.   Josefina wears many hats, including the coolest one of all—being a supermom. Balancing the joys of motherhood with her professional aspirations, she's mastered the art of freelancing, bringing her skills and passion to the forefront.   When she's not conquering the mom life, you'll find Josefina unleashing her video editing wizardry at MKWCC. With an ability to transform footage into captivating visual stories, she adds that extra touch of magic to every project. ------------------------- In today's episode, we cover the following: The role of a videographer vs. video editor Which video tools Josefina uses How she approaches video editing Editing podcasts and capturing captivating snippets The power of motion capture and captioning videos Favorite types of videos to receive from clients and least favorites Tips for creating video content with your phone Using sound effects for elevated brand content What it's like being a remote video editor and mother of a newborn Tips for podcasters who are video recording their episodes ----------------------- RESOURCES: All-in-one video editor: CapCut Adobe Premiere Pro ----------------------- Guest info: To learn more about Josefina, you can follow her on Instagram and TikTok @JosefinaVideo. -----------------------   WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

We should be charging for the content in this episode, but it's so good that we had to share it with y'all!   Have you ever tried writing a pitch for brand partnerships and only heard crickets? We hear you, it is definitely not easy work, BUT we have something that might lighten the load.   In today's episode, Michelle shares how she pitched to sponsors for her 30th birthday and recent team retreat, PLUS everything she included in her sponsor deck AND how she secured partnerships with some of your fave brands!   This is a podcast episode you'll want to add to your favorites bar, and if you've found it helpful, please share it with fellow creatives! ✨   ------------------------- In today's episode, we cover the following: What is UGC content, and why do brands like them What Michelle includes in her pitch deck: "UGC content proposals." Creating a variety of fun and engaging opportunities for the brands Don't forget to include demographics! Creating a sheet and the columns you'll want to include to keep on track The EXACT successful email that Michelle sent to one of her dream brands for a pitching opportunity Michelle's goals for pitching UGC ----------------------- RESOURCES: Join the Kiss My Aesthetic Facebook Group and search: pitch deck to find some brag-worthy content proposal pitch decks ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

AI is not coming for your job!   On the contrary, being an early adopter of AI technology can be a unique selling point that accelerates your business (yes, we're also looking at you, copywriters!)   In today's episode, Michelle talks with branding and AI expert Lauren deVane about using AI as a creative tool and leveraging it to stay ahead.   Lauren deVane is the founder of The Bemused Studio, where she was developing strategic brand identities for bad b*tches through dope design, smart strategy, savvy social and most recently, AI.   Over the last two and a half years, she's worked with over 60 clients on brands of all types. But because of the ADHD of it all, she's transitioning into educating brand designers about how they can integrate generative AI into their workflows. She spent the last 6 months head first in Midjourney, becoming an expert on this tech that is literally still in beta.   Previously, she led creative for Ulta Beauty's social media team, where she worked with celebs like Kylie and Kim, Tracee Ellis Ross, and Millie Bobbie Brown. Lauren has also worked at Walgreens corporate, where she helped start their social media creative team and rebrand the Photo department, and has designed mobile sites for brands like Ulta, The Chicago Fire MLS Team, and Hyatt. ----------------------- In today's episode, we cover the following: What is AI? How is Midjourney different from ChatGPT? Why understanding design terminology is helpful when using Midjourney The legality of using AI-generated images The importance of fact-checking when using AI How to use AI as a creative tool Embracing AI for a competitive edge -----------------------   RESOURCES: Join the BAIS CAMP waitlist Unlock the knowledge in podcasts with Snipd Take smart meeting notes with Colibri Get started on Midjourney ----------------------- Guest info: To learn more about Lauren and her distinct style, you can follow her on Instagram @TheBemusedStudio, or visit her websiteTheBemusedStudio.com.   Use code KISSMYAI for 15% off the BAIS CAMP course when it launches or 15% off a 1:1 Chatbot and Chill session! ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok

Are you a solopreneur or freelancer looking to make the jump to agency owner or hiring your first employee?   Then you'll want to tune into this week's episode!   Michelle interviews Adelaide Matte of AMD Creative Co, who hired her first employee in the first six months (!!!) of her business. From client relationships to team-building to the creative branding process, this episode is packed with insightful takeaways to infuse into your creative business.   Adelaide Matte is the owner of AMD Creative, an award-winning branding, content creation, and social media agency operating out of Birmingham, Alabama.   ------------------------- In today's episode, we cover the following: Her origin story How life coaching and branding mix AMD Creative Co services and her website design process How her role at her agency has evolved as she has grown her team Recharging your batteries as a business owner How to go from solopreneur to beginning to hire a team Empowering your employees Favorite brand trends Why sharing your process and going live is the valuable content you need on your socials General advice for entrepreneurs   ----------------------- RESOURCES: Episode 055: Life according to Creative Agency Owners - Adelaide Matte of AMD Creative   ----------------------- Guest info: To learn more about Adelaide and follow her adventures, you can follow her on Instagram and TikTok@adelaidethecreator, her agency @amdcreative.co, and visit her website amdbirmingham.com.   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Have you ever wondered what artisanal cheese even is and what's so special about it?   On today's exciting episode, you'll learn all about that (and more!) with the head cheesemaker of Rockhill Creamery, Sara Hunt! She'll take you through the cheese-making process, distinguishing the different types of cheese, and why cheese-making is as much of an art as it is a science. This episode will entice you to create your next charcuterie board!   Sara Hunt is the head cheese maker at Rockhill Creamery. She started making artisan cheese on the historic Rockhill farm with the original business founders Pete Schropp and Jennifer Hines over ten years ago, and today she is helping the new Hemsley Ventures owners keep the craft of making raw milk, natural rind cheese alive in Cache Valley.   -------------------------   In today's episode, we cover the following: Her backstory and getting started in cheese-making How cheese is actually made What are cheese curds and where they fall in the cheese-making process Ways to group cheeses Cave-aged cheeses How to tell the difference between good and bad mold on cheese How cheese making is both a science and an art What makes Rockhill Creamery unique Why artisanal cheese is more expensive Her favorite Rockhill cheeses Her vision for Rockhill Cheese -----------------------   RESOURCES: Episode 101: Hemsley Ventures with Ashley Brinton Episode 099: Client Case Study Hemsley Ventures -----------------------   Guest info: To learn more about Rockhill Creamery and their delicious products,  you can follow them on Instagram and Facebook@RockhillCheese and visit their website https://www.rockhillcheese.com/.   -----------------------   WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free a at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

You asked, and we're delivering! This solo podcast episode is all about branding a podcast.   This is something we've been doing a lot here at MKW Creative Co., and we're so excited to share with you our process. Whether you're a brand designer or a business owner looking to start a podcast, this episode will give you insights on why branding a podcast is crucial in creating a brag-worthy podcast.   ------------------------- In today's episode, we cover the following: Why starting a podcast is a valuable business tool Our 3-phase approach for launching your podcast Phase 1: Working with Berta Wired and nailing down pre-production Phase 2: Covering your media kit Phase 3: Recording the podcast! Podcast merch: don't overlook it! ----------------------- RESOURCES: Episode 100: Season 2 wrap-up with Berta Wired ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Can you believe it has been 2 years since Lindsay was last on the podcast? (Neither can we!)   Today Michelle and Lindsay dive into Hotel Lobby Candle: from stories behind their collections and favorite scents to pair up to being an influencer brand with a loyal fan base. If you were ever unsure of starting a candle obsession, this episode will turn that around for you and entice you to hit "add to cart."   Lindsay Silberman is a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels.   When Hotel Lobby Candle first launched in October 2020, the candles sold out in 24 minutes, garnering interest from luxury retailers like Neiman Marcus. They now carry the brand both in-store and online.   Prior to launching her candle brand and lifestyle blog, she spent a decade as a magazine editor covering travel and beauty for outlets like Vogue, The Wall Street Journal, Town & Country, Elle Decor, and GQ.     She splits her time between New York City & Miami with her proud Instahusband (whose Instagram handle is, in fact, @instahusband) and her mini dachshund, @longhairpierre.   ------------------------- In today's episode, we cover the following: Hotel Lobby Candle origin story and coming up with the name Creating their signature scent How they approach creating scents and exploring their various collections What sets Hotel Lobby Candle apart from other candle brands The differences between paraffin and soy candles Their concierge and leaning into a true five-star experience for their customers How strong their community is and the eloquent reviews they receive What's next! ------------------------- RESOURCES: Episode 033: Hotel Lobby Candle Origin Story with Lindsay Silberman ----------------------- Guest info: To follow Lindsay's adventures, you can follow her on Instagram and TikTok @lindsaysilb and view Hotel Lobby Candle's intoxicating products on Instagram and TikTok @HotelLobbyCandle or visit their website, hotellobbycandle.com.   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

We're so excited to welcome Natalie back to the podcast!   If you've been struggling to create a brand that's an authentic representation of yourself, you'll want to tune in.   In today's episode, Natalie dives into her creative process, trusting her intuition and staying in her own creative lane. She shares where she pulls inspiration from and why solely creating trendy content/products isn't what will create a memorable brand.   Natalie McMillan is a Los Angeles-based artist, designer, small business owner, and host of the popular "Am I Doing This Right?" Podcast. She is the creative force behind her own brand, where she offers a revolving door of jewelry collections, fragrances, and more. With a lifelong passion for creativity and an eye for design, Natalie has gained recognition in the industry for her unique artistic style and designs. In her free time, you can find her enjoying a margarita, seeing a movie, or hanging out with her toothless bulldog, Zeppelin.   ------------------------- In today's episode, we cover the following: Natalie's creative process Trend cycles: from clothing to social media Why your personal style will always prevail Jewelry collections that Natalie has created Designing fragrances and where she has gotten her inspiration from Pinning how she wants her customers to feel Thoughts on Instagram and Tik Tok and community engagement Her goals for the future, plus ins and outs for 2023 ----------------------- RESOURCES: Episode 076: Life According to Jewelry Designer Natalie McMillan Listen to Natalie's podcast: Am I Doing This Right? Shop Natalie's creations and score 15% off with the code: MKWNM15   ----------------------- Guest info: To shop Natalie's creations and to follow her journey, you can follow her on Instagram @nataliemcm and TikTok@natalie.mcm, or visit her website, natalie-mcmillan.com.   -----------------------   WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Are you a business owner who shies away from sharing your process online?   Do you sometimes underestimate what you bring to the table?   This episode is for you! Today Michelle is joined by Emma McGoldrick of ESM Creative. Together, they discuss why showing up online is valuable for creating community (even in quirky, not-so-polished ways) and why it's one of the most powerful tools you can have.   Emma McGoldrick is a New York designer, creative director + illustrator. She is the founder of ESM Creative Studio, a full-service creative studio dedicated to cultivating brands and content for creators and businesses that are intentional. She is a farmers market fangirl who loves a good book and a coffee shop.   ------------------------- In today's episode, we cover the following: Emma's style How she got into the freelance space straight after school Organizational system secrets and tips Sharing your process on social media (even if it's messy) Adding details for a humanized approach in your business Emma's favorite projects and gif-creation Ways to build community and social media (and why it's important) ------------------------- RESOURCES: Get 20% off ESM Creative's Print & Template Shop with code: MKW20 Listen to Emma's podcast, Sorted. Run your business with Hello Bonsai Organize your work with Notion ----------------------- Guest info: To learn more about ESM Creative and colorful work she does, you can follow her on Instagram and TikTok@ESM.Creative, or visit her website, emmamcgoldrick.com.   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Have you recently filled out our contact form, or are you considering it?   Or are you a new brand designer who wishes there was a blueprint for creating a smooth process?   If you answered yes to either of those, this is the podcast episode for you!   In this solo episode, Michelle shares her team's process for their brand design services. She'll take you step-by-step so you know exactly what to expect. And for our brand designers who are tuning in, feel free to steal or repurpose any part of this!   Tune in to find out why brag-worthy is what we do best!   ------------------------- In today's episode, we cover the following: Branding is just the start Taking you through our contact form Proposals, contracts, and invoices Our onboarding and offboarding process A week-by-week overview of our brand design process ----------------------- RESOURCES: Episode 023: Everything in My Brand Questionnaire ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard