Kiss My Aesthetic Podcast 139. Launching a Podcast with Whiskey and Lace
Dec 5, 2023
44:31
Are you an entrepreneur considering to start a podcast? Take inspo from today's guest, Erika Altes, of Whiskey and Lace. From launching a successful podcast to navigating sponsorship opportunities and creating engaging content, Michelle and Erika dive into podcasting and entrepreneurship. You'll hear candid takes on sharing personal stories, launch day nerves, and how to use podcasting to widen the depth of your brand. Erika Altes is a wine country lifestyle blogger who isn’t afraid to tell it like it is. She is known for her love of lip-syncing Celine Dion, doing a series called Wine Wednesday and Sunday suppers on her Instagram stories, and tends to use the f-bomb as a sentence enhancer. She recently launched her podcast, Whiskey and Lace, where she takes her followers on an even deeper experience like they haven’t seen from her before! ------------------------- In today's episode, we cover the following:
- How Erika got into podcasting
- Setting intentions for your podcast
- The benefits of dividing a podcast series into seasons
- What creating a podcast with MKW Creative Co. & Berta Wired was like
- Erika's experience of launch day
- Sharing personal opinions online
- The power of podcast ads
- How podcast episodes are evergreen and perfect for repurposing content
- How podcast charts work
- Launching merch and how it's an extension of her brand
- Envisioning events in future years
- Listen to the Whiskey and Lace podcast!
- Episode 118: How to Pitch