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Kiss My Aesthetic Podcast

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Jul 15, 2025 • 42min

223. Client Case Study: Falling Waters Landscape

Good design starts with good questions. MKW Creative Co. client Ryan Prange of Falling Waters Landscape shares his approach to designing outdoor spaces that feel intentional, livable, and distinctive. He and Michelle discuss the importance of asking better questions, delivering hospitality-level service, and truly listening to clients. From high-end residential gardens to restaurant patios, Ryan explains why great design isn't just about aesthetics but about creating spaces people want to use. Tune in to learn about intuitive design. ------------------------ In today's episode, we cover the following: Building a work ethic through the family business Forming your communication style with clients Having a hospitality mindset Leadership and team collaboration Asking the right questions to your clients Showing off your range while being authentic to your style Ryan's restaurant design approach Initiating budget conversations Adapting design for commercial vs. residential California lifestyle and outdoor living Personal mission & inspiration ---------------------- RESOURCES: Episode 215: Client Case Study: FRG Real Estate (Part 2) Episode 204: Crafting Your Artistic Style with Jessica Molina ----------------------- GUEST INFO: To learn more about Falling Waters Landscape, follow them Instagram & Facebook @FallingWatersLandscape and visit their website, FallingWatersLandscape.com ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Jul 8, 2025 • 43min

222. Turning Anxiety Into Action with Whitney Alexandra

Your brand still matters even when the world is on fire. This week, Whitney Alexandra returns on the podcast to unpack the necessary work of showing up online authentically, why your business needs Fabulous Fridays, and why getting back to in-person connecting and tactile hobbies is so important. It’s about building a brand that’s resilient, relevant, and ready for real connection.   Whitney Alexandra is a Performance Coach for top women entrepreneurs who want to create limitless wealth and a fabulous life beyond their wildest desires. She has spent the past 20+ years helping powerful business owners unlock their peak potential. Through her signature approach rooted in evidence-based performance coaching strategies, Whitney’s clients experience transformational shifts in a fraction of the time — often up-leveling every area of their lives and businesses in a matter of mere months. In 2023, Whitney was named a member of the prestigious Forbes Business Council. As a thought leader and contributor on this global platform, Whitney is focused on opening up higher-level conversations and connections to women entrepreneurs all over the world. ------------------------ In today's episode, we cover the following: What female entrepreneurs are struggling with today Showing up authentically online Courage vs. Confidence – Why business owners need both, especially now. Social Media Anxiety – Holding opposing truths in tough news cycles. Client mindset blocks Boundaries for creatives What would happen if social media disappeared today Fabulous Fridays – Rest as a strategy, not indulgence. Resisting performative posting Team conversations about brand values Offline connection Low-stakes creativity ---------------------- RESOURCES: Episode 138: 10x Your Biz and Build a Life You Love with Whitney Alexandra TEDx Anxiety as Fuel for Creativity with Sharon Dowell ----------------------- GUEST INFO: To learn more about Whitney and her coaching, follow her Instagram @WhitneyAlexandra and on Facebook @WhitneyInc and visit her website, WhitneyAlexandra.co ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Jul 1, 2025 • 38min

221. The Strategy Behind Viral, Fan-Loved Branding with Cookie in the Kitchen

Make your audience feel seen, and they'll do the marketing for you. Cookie in the Kitchen has built the kind of brand people want to show off, share, and celebrate—even Harry Styles. She and Michelle dig into the strategy behind art that feels personal, why fandom is community gold, and how nailing the details turns customers into evangelists. From TikTok virality to capturing an artist’s “lore” on a cookie, Emily proves branding is about seeing people deeply. If you want your work to feel irresistible, this episode is your blueprint.   Hi friends, I’m Emily, the cookie girl! I’m an entrepreneur, cookie artist, and content creator based in Nashville, TN. My mission is to make people feel like celebrities and celebrities feel like people with the delightfully-edible art of handcrafted decorated cookies. I started Cookie in the Kitchen at the age of 11 as one of many creative phases, and ran it throughout middle, high school and college. (Turns out it wasn't a phase!) I now create cookies full-time for social media brand partnerships, musicians and celebs, as well as local Nashville custom orders. ------------------------ In today's episode, we cover the following: Being a young entrepreneur Knowing your audience deeply Fandom as community-building Collaborating with Harry Styles Emily's creative process Social media virality Branding beyond aesthetics Collaborating with your audience Balancing art and business Advice for creatives ----------------------- GUEST INFO: To learn more about Emily and Cookie in the Kitchen, follow her Instagram and TikTok @CookieInTheKitchen, on Facebook @CookieInTheKitchen2011 and visit her website, CookieInTheKitchen.com. ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Jun 24, 2025 • 1h 8min

220. Rising Costs and Brand Resilience with Dental Hygiene Nation

What started as a side hustle in dental hygiene school turned into a wildly successful lifestyle brand. Caitlyn Cochran shares how she built Dental Hygiene Nation from Etsy orders in her dorm room to a full-blown eCommerce business. She and Michelle talk about community, niching down, and trusting the slow-and-steady brand building process. If you've ever struggled to increase your prices, tackle limiting beliefs as an entrepreneur, or show up online as a founder, this episode will give you the insights to quell those fears.   Caitlyn Cochran is the founder and Chief Toothy Officer of Dental Hygiene Nation, a brand specializing in dental apparel and accessories. What began as a vital Twitter page in 2012 evolved into a thriving online store launched in 2015. In addition to her product line, Caitlyn also leads Dental Hygiene Seminars, an educational initiative designed to support dental hygiene students in successfully passing their national board exams. Through her innovative approach, Caitlyn has become a respected voice in the dental community, empowering future dental professionals to achieve their goals. ------------------------ In today's episode, we cover the following: Dental Hygiene Nation's origin story Their vision and worldbuilding The struggles of business owners in 2025 Communicating price changes and value to customers Branding for a niche audience How DHN built a loyal following by listening and engaging Scaling slowly and sustainably Knowing when to go all in Leveraging social media for growth Creating merch that sells and resonates Building a team without losing your brand voice Learning to see yourself as a CEO Why you don’t need to be mainstream to succeed ----------------------- RESOURCES: Get 10% off Dental Hygiene Nation goodies with code KMA Episode 057: Client Case Study - Dental Hygiene Nation Episode 131: Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation Episode 171: Dynamic Strategies for Optimizing Content and UGC ----------------------- GUEST INFO: To learn more about Caitlyn and Dental Hygiene Nation, follow their Instagram and TikTok @DTHYNation, on Facebook @DentalHygieneNation and visit their website, DentalHygieneNation.com ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Jun 17, 2025 • 42min

219. Educating the Next Gen of Creatives with Carolyn Jungman

Meet the teacher who’s building the next generation of creatives. Carolyn Jungman joins Michelle to talk about teaching digital arts and design to Gen Z high schoolers, what students really think about AI, and why creativity in education deserves more credit (and funding). If you’ve ever questioned whether this generation “gets it,” this episode proves they’re already building what’s next.   Carolyn is a dedicated high school photography and graphic design teacher with a passion for fostering creativity and inspiring young artists. She combines her love for art-making with a deep appreciation for travel, often drawing on her experiences to bring fresh perspectives and real-world connections into her classroom. Through her teaching, she strives to empower students to express themselves, develop their unique artistic voices, and explore their own creative futures. ------------------------ In today's episode, we cover the following: Carolyn’s Background – From student to teacher at the same high school, now teaching digital arts and photography. What it’s like teaching Gen Z Post-COVID classroom shifts The Rise of the Teen Side Hustle Using the Kiss My Portfolio Challenge in the classroom How students feel about AI – Resistance, ethics, and where they draw the line Art vs. design The gap in creative business education Why arts education deserves more respect What she wishes students understood ----------------------- RESOURCES: Test your design chops by taking a Kiss My Portfolio Challenge ----------------------- GUEST INFO: To learn more about Grossmont High School's photo and design, follow them on Instagram @GHSPhotoDA and visit their website, GHSStudio225.com ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Jun 10, 2025 • 40min

218. What Real Leadership Looks Like with Veronica Perondi

Ever feel like you’re stuck in your own professional bubble, wondering how to actually make connections that matter? Michelle dives in with Veronica Perondi of LEAD San Diego into what it really takes to break out, build a brag-worthy network, and get your seat at the table. From Michelle's personal experience with the program to redefining networking and why you need to join a local leadership program, this convo is all about mixing curiosity, community, and leadership together.   Veronica Perondi is the Executive Director of LEAD San Diego, the leadership development arm of the San Diego Regional Chamber of Commerce. In this role, she leads strategic initiatives to connect and empower leaders across sectors, fostering collaboration and innovation to address regional challenges and create meaningful community impact. With over a decade of experience in creating outcome-driven programs, Veronica is dedicated to fostering learning and personal development at every opportunity. Before joining LEAD San Diego, she held leadership roles at San Diego State University where she oversaw programs that reinforced the connection between learning, leadership and community impact. Veronica holds a bachelor’s degree in international relations from San Francisco State University and a master’s degree in educational leadership from San Diego State University. ------------------------ In today's episode, we cover the following: What LEAD San Diego is and their impact Interdisciplinary learning What makes someone a leader Reframing the definition of networking and connecting on LinkedIn Inside of the LAP Program Social learning and group dynamics Personal growth with community Contextual learning: geographic and topic-based sessions Showing up as yourself in leadership Michelle's journey going through LEAD How to find your local leadership program ----------------------- RESOURCES: Episode 087: Client Case Study - So Diego ----------------------- GUEST INFO: To learn more about LEAD San Diego, follow them on Facebook and Instagram @LEADSanDiego or their website SDChamber.org/Lead/ ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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Jun 3, 2025 • 42min

217. What Travel Teaches You About Creativity with Caroline Tomlinson

Drop everything and book a flight. Join Michelle and illustrator Caroline Tomlinson as they dive into the winding, wanderlust-filled path that led Caroline from agency burnout to full-time artistry, with pit stops in London, Cape Town, and New Zealand. They talk grit, galleries, creative identity, and the irreplaceable inspiration of travel. Tune in to embrace the beauty of happy accidents, creative ruts, and why travel is the ultimate fuel for your imagination.   Caroline Tomlinson is a London-based illustrator whose sketchbook and passport are rarely apart. A graduate of Central St. Martins, she blends inky, expressive marks with a love of travel, fashion, and culture—embracing “happy accidents” as part of her creative process. Her work has appeared in campaigns for Christian Louboutin, Sephora, Marc Jacobs, and Matches Fashion, and has been featured in Vogue, The Guardian, and Suitcase. Caroline also collaborates across mediums, recently launching a sustainable brand with Anthropologie and exploring film and animation in her latest project, Wanderlust Illustrated. ------------------------ In today's episode, we cover the following: Caroline's creative path The role of travel in shaping your work and perspective Burnout and reinventing your path Illustration style and medium Finding confidence as an artist Creative identity and career pivots Access to art and inspiration The power of your environment for creative flow Art as emotion, not emotion Dream projects ----------------------- GUEST INFO: To peruse Caroline's stunning illustrations, follow her on Instagram @CarolineTomlinsonIllustrator and visit their website, CarolineTomlinson.com ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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May 27, 2025 • 54min

216. AI for Brand Designers with Lauren deVane

Lauren deVane is back (for the fifth time!) to help us make sense of the AI landscape—minus the tech bro energy. She and Michelle unpack what GPT-4o actually means for creative work, how to use AI tools with taste, and why brand builders can’t afford to sit on the sidelines. From custom bots to off-label use cases, this conversation is a sharp, strategic look at where branding and AI intersect. Lauren deVane is the founder of The Bemused Studio, where she builds strategic, scroll-stopping brand identities for bold creatives. With 60+ client projects under her belt, she now teaches designers how to integrate AI into their workflows. Formerly leading creative at Ulta Beauty and Walgreens, Lauren’s worked with celebs like Kim Kardashian and Tracee Ellis Ross, and designed for brands like Hyatt and Chicago Fire. ------------------------ In today's episode, we cover the following: Choosing the right AI tool Understanding AI models AI for brand designers Why using AI isn't a threat to your business Taste vs tools Creative direction with AI Postproduction AI hacks Democratizing branding Ethics and optimism Custom instructions and training Off-label use cases ----------------------- RESOURCES: Use the code ITSGONNABEMAY for $400 off BAIS CAMP Episode 117: Midjourney & AI with Lauren deVane Episode 133: Midjourney & AI Part 2 with Lauren deVane Episode 162: Leveraging AI Tools for Innovative Marketing with Lauren deVane Episode 192: Authenticity and AI with Lauren deVane Episode 215: Client Case Study: FRG Real Estate (Part 2) ----------------------- GUEST INFO: To learn more about Lauren and her distinct style, follow her on Instagram @TheBemusedStudio, or visit her websites, TheBemusedStudio.com and JoinBaisCamp.com. ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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May 20, 2025 • 33min

215. Client Case Study: FRG Real Estate (Part 2)

Real estate but make it cozy with a touch of luxury. Tune in to hear Molly Gallagher of FRG Real Estate and Michelle talk all things Milwaukee, from historic homes to heritage branding. They dig into the emotional side of real estate, how to stage and sell with style, creating branded merch people actually want to rep, and what makes FRG’s team-first, family-rooted approach so special. Molly shares her insights on client care, design taste, and why community is everything in the Midwest market. Tune in to learn all about architecture, aesthetics, and selling with heart.   Molly is a partner on one of the top grossing real estate teams in Wisconsin. Her life is crazy full with 4 kids of her own and 8 kids collectively with her husband's 4! She and her husband are both Wisconsin natives and love to build, decorate, and curate their homes in the Northwoods, of Wisconsin, Milwaukee, and in Boca Grande, FL. Molly is grateful every day for the incredible life she has after losing her mother at a young age and helping to raise her 4 siblings throughout her father's ongoing addiction issues. Positivity wins the day for Molly and she has a favorite saying: The more fun you have, the more fun you have! ------------------------ In today's episode, we cover the following: Molly's path into real estate The storytelling of staging your home FRG's brand evolution working with MKW Creative Co. The secret sauce of Milwaukee Working with family The value of teamwork Real estate strategy and marketing insight Looking at the real estate market in 2025 New builds vs. historic home Events and client connection What makes FRG different ----------------------- RESOURCES: Episode 174: Client Case Study: FRG Real Estate ----------------------- GUEST INFO: To learn more about FRG Real Estate, follow their Instagram @FalkRuvinGallagher and visit their website, thefrgteam.com/ ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
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May 13, 2025 • 45min

214. What Google Wants in 2025: SEO Tips from Searchlight Digital

SEO is a long game—here's how to play it well. SEO expert Tedi Bezna breaks down what SEO actually is, where to start, and how to make your website more findable without becoming a tech expert. From keyword strategy to AI myths to what Google really wants in 2025, this convo is a goldmine for service providers, designers, and online business owners alike.   Tedi Bezna is the founder of Searchlight Digital and an SEO expert with over a decade of experience in search engine marketing. She and her all-women team have worked with over 500 businesses over the last 7 years, delivering effective, high-quality SEO services with a focus on transparency & integrity. Working collaboratively with other marketers, she helps designers & developers deliver stunning, SEO optimized sites that help their clients grow online. ------------------------ In today's episode, we cover the following: What SEO actually means The power of keywords Blogging for SEO What Google wants for SEO in 2025 AI & SEO (and where ChatGPT doesn't match up to an SEO expert) CTA's and conversion Accessibility & SEO SEO tips for website designers Walking through clients about expectations Inside good SEO hygiene ----------------------- RESOURCES: Screaming Frog for SEO audits Use code KMA100 for $100 off a Pick My Brain session with Searchlight Digital ----------------------- GUEST INFO: To learn more about Searchlight Digital and SEO, follow them on Instagram @SearchlightDigital and visit their website, SearchlightMarketing.ca ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

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