Kiss My Aesthetic Podcast 221. The Strategy Behind Viral, Fan-Loved Branding with Cookie in the Kitchen
Jul 1, 2025
37:32
Make your audience feel seen, and they'll do the marketing for you. Cookie in the Kitchen has built the kind of brand people want to show off, share, and celebrate—even Harry Styles. She and Michelle dig into the strategy behind art that feels personal, why fandom is community gold, and how nailing the details turns customers into evangelists. From TikTok virality to capturing an artist’s “lore” on a cookie, Emily proves branding is about seeing people deeply. If you want your work to feel irresistible, this episode is your blueprint.
Hi friends, I’m Emily, the cookie girl! I’m an entrepreneur, cookie artist, and content creator based in Nashville, TN. My mission is to make people feel like celebrities and celebrities feel like people with the delightfully-edible art of handcrafted decorated cookies. I started Cookie in the Kitchen at the age of 11 as one of many creative phases, and ran it throughout middle, high school and college. (Turns out it wasn't a phase!) I now create cookies full-time for social media brand partnerships, musicians and celebs, as well as local Nashville custom orders. ------------------------ In today's episode, we cover the following:
- Being a young entrepreneur
- Knowing your audience deeply
- Fandom as community-building
- Collaborating with Harry Styles
- Emily's creative process
- Social media virality
- Branding beyond aesthetics
- Collaborating with your audience
- Balancing art and business
- Advice for creatives