Kiss My Aesthetic Podcast 215. Client Case Study: FRG Real Estate (Part 2)
May 20, 2025
33:27
Real estate but make it cozy with a touch of luxury. Tune in to hear Molly Gallagher of FRG Real Estate and Michelle talk all things Milwaukee, from historic homes to heritage branding. They dig into the emotional side of real estate, how to stage and sell with style, creating branded merch people actually want to rep, and what makes FRG’s team-first, family-rooted approach so special. Molly shares her insights on client care, design taste, and why community is everything in the Midwest market. Tune in to learn all about architecture, aesthetics, and selling with heart.
Molly is a partner on one of the top grossing real estate teams in Wisconsin. Her life is crazy full with 4 kids of her own and 8 kids collectively with her husband's 4! She and her husband are both Wisconsin natives and love to build, decorate, and curate their homes in the Northwoods, of Wisconsin, Milwaukee, and in Boca Grande, FL. Molly is grateful every day for the incredible life she has after losing her mother at a young age and helping to raise her 4 siblings throughout her father's ongoing addiction issues. Positivity wins the day for Molly and she has a favorite saying: The more fun you have, the more fun you have! ------------------------ In today's episode, we cover the following:
- Molly's path into real estate
- The storytelling of staging your home
- FRG's brand evolution working with MKW Creative Co.
- The secret sauce of Milwaukee
- Working with family
- The value of teamwork
- Real estate strategy and marketing insight
- Looking at the real estate market in 2025
- New builds vs. historic home
- Events and client connection
- What makes FRG different
- Episode 174: Client Case Study: FRG Real Estate