214. What Google Wants in 2025: SEO Tips from Searchlight Digital

SEO is a long game—here's how to play it well. SEO expert Tedi Bezna breaks down what SEO actually is, where to start, and how to make your website more findable without becoming a tech expert. From keyword strategy to AI myths to what Google really wants in 2025, this convo is a goldmine for service providers, designers, and online business owners alike.

 

Tedi Bezna is the founder of Searchlight Digital and an SEO expert with over a decade of experience in search engine marketing. She and her all-women team have worked with over 500 businesses over the last 7 years, delivering effective, high-quality SEO services with a focus on transparency & integrity. Working collaboratively with other marketers, she helps designers & developers deliver stunning, SEO optimized sites that help their clients grow online. ------------------------ In today's episode, we cover the following:

• What SEO actually means
• The power of keywords
• Blogging for SEO
• What Google wants for SEO in 2025
• AI & SEO (and where ChatGPT doesn't match up to an SEO expert)
• CTA's and conversion
• Accessibility & SEO
• SEO tips for website designers
• Walking through clients about expectations
• Inside good SEO hygiene

----------------------- RESOURCES:

• Screaming Frog for SEO audits
• Use code KMA100 for $100 off a Pick My Brain session with Searchlight Digital

----------------------- GUEST INFO: To learn more about Searchlight Digital and SEO, follow them on Instagram @SearchlightDigital and visit their website, SearchlightMarketing.ca ----------------------- Your designs deserve the front page—literally. Searchlight Digital is the women-led SEO and Google Ads agency that helps creative businesses get seen, not just admired. Use code KMA100 at searchlightdigital.ca for $100 off a 60-minute Pick My Brain call and finally get found. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard