Kiss My Aesthetic Podcast 147. The Power of Print in the Digital Age with MoreWithPrint
Jan 30, 2024
38:49
Tired of the same old digital marketing? Dive into the world of print project power with Lauren Russett, as she spills the ink on the importance of tangible branding in a digital world. Tune in for a vibrant discussion on brand consistency through print marketing, multifunctional printed products, and creating a tangible presence for your brand. Lauren Russett runs the marketing for online stationery and printing company, MoreWithPrint. MoreWithPrint is owned and powered by Dupli Envelope & Graphics. Printing for business organizations throughout the USA for decades. Supporting you by making it simple to create your projects online at affordable prices, while providing world-class customer service! They provide everything from envelopes and sticky notes to booklets and apparel. ------------------------- In today's episode, we cover the following:
- Lauren's origin story
- How you can bring your brand to life with print
- Your options for print
- The differences between working with a brand designer vs. Canva for print
- The importance of file types and Pantone colors
- The power of brand color consistency
- Some of Lauren's favorite projects she's worked on
- Multifunctional print campaigns
- Predictions on the rise of print
- Highly customized mail for customer engagement
- Print trend predictions for 2024