Kiss My Aesthetic Podcast

Have you heard of the One Concept Method and wondered how to implement it to attract high-end clients?   Then this is the episode for you!   On today's episode, Michelle is joined by fellow brand designer Hayley Fedders to dive deep into this game-changing method to streamline your process. PLUS, learn more about positioning yourself as a creative expert and how tools like ChatGPT can work for you and not against you.   Hayley Fedders spent the past 8 years building her design studio into what it is today. But the first 5 years, she struggled big time to make ends meet, was stressed out every month, spent way too long Googling everything and craved a community of fellow designers.   Fast forward to today, where she put the hard work in to move beyond stressful, penniless months, and her design studio, Studio Seaside, has turned into so much more than what she had originally imagined.   These days she splits her time between client design work and helping fellow brand designers through her online course, Brand Process Savvy.   ------------------------- In today's episode, we cover the following: How Hayley got into graphic design and her origin story The power of blogging and educational content How Hayley's style has evolved and the brands she typically focuses on The value-add of the One-Concept Method The brand designer's process and her favorite and least favorite parts of it How ChatGPT can be utilized to benefit your business Finding clients via TikTok and managing the varied feedback on the platform Blocking out time to do things for you as a freelancer so you don't feel fried at the end of the day Hayley's ins and outs for 2023 -------------------------   RESOURCES: Brand Process Savvy by Studio Seaside Savvy Series by Studio Seaside Studio Seaside's FREE Workshop May 18th: The One Concept Method FREE Workshop: How to Attract High-End Clients Episode 108: Social Content 'icks' with Amber Figlow A Creative Co. -----------------------   Guest info: To learn more about Hayley and her fantastic insights, you can follow her on Instagram and TikTok @Studio.Seaside, Facebook @Studio.Seaside.Branding or visit her website at studioseaside.com.   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

The content queen is here!   On this super informative and jam-packed episode, content strategist Amber Figlow takes us through the rollercoaster that is social media in 2023 and how to make your content work for you. Her realistic and transparent approach will inspire you to approach content creation with curiosity and freshness.   Amber Figlow is the owner of A Creative Co. As a Content Strategist, Coach, and Speaker, she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a content ecosystems expert.   With over 10 years of experience as a “side-hustler” turned freelancer turned full-time entrepreneur, she has spent her time learning the ins and outs of the digital marketing space working for Fortune 500 companies, local, small businesses, and now running a successful small business of her own!   ------------------------- In today's episode, we cover the following: How Amber defines digital marketing Repurposing your content Experimenting with your content strategically Systems and tools she uses Her opinions on AI Why you don't need to be on every platform Spammy practices on social media Abundance over scarcity Marketing on YouTube   ------------------------ RESOURCES: FREE download: The Content Batching Guide Amber's course: The Content System Descript: podcast and video editing ----------------------- Guest info: To learn more about Amber, and her fantastic insights, you can follow her @a_creativeco on Instagram, TikTok and as amberfiglow on Facebook, or visit her website. -----------------------   WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Your favorite redhead is back!   On today's episode, Katharine joins us again to not only recap November's Savvy Giving by Design's Golf Classic, but she also dives into her passion for golf and the key components that go into planning a golf tournament. With nearly 20 tournaments under her belt, Katharine is the definition of an expert.   A management professional for over 14 years, Katharine motivates and assists her clients in achieving even greater profitability by optimizing their operations.   As an Online Business Manager, she works closely with clients to customize and streamline operations, creating more time for them to focus on their talents and what they do best. She tailors services to fit their exact needs, taking the burden of the day-to-day business operations, social media, or (insert your least favorite work task here) off their plate.   Katharine is a native San Diegan and an avid golfer.   -------------------------   In today's episode, we cover the following: Katharine's love of golf and getting into the swing of it Similarities between golf and entrepreneurship Planning a golf tournament without being a golfer vs. planning them as an avid golfer The revenue streams that are possible with golf tournaments What are the things to keep in mind Creating unique and desirable experiences for the guests The stats for Giving Greens—the inaugural Savvy Giving by Design Golf Classic Favorite golf hole stations at the tournament Things to keep in mind for next time Katharine's ins & outs for 2023 ----------------------- RESOURCES: Episode 047: BTS of an OBM with Katharine LiMandri Episode 060: Life According to Online Business Manager Katharine LiMandri Episode 096: Client Case Study San Diego Open -----------------------   Guest info: Want Katharine to plan your next golf tournament? You can follow her on Instagram @katharinelimandri or check out her website, katharinelimandri.com.   -----------------------   WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------   Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! -----------------------   This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

On today's episode, Michelle is joined by artist Lindsey Cherek Waller. From capturing queer joy to the life of an artist both on and off social media, you won't want to miss this vibrant and heartwarming conversation.   Lindsey Cherek Waller (they/she) is a queer, non-binary artist who centers pleasure and joy. Through portraits and still life paintings, Lindsey envisions a future beyond binaries - encouraging us to take up space, embrace play and imagine the possibilities to construct a better world.   ------------------------- In today's episode, we cover the following: Their origin story and entrepreneurial roots Her college experience and moving across the country Things we wish we'd learned in school Finding their artistic style Their portraiture project and still life work Living in a small town vs. metropolitan city as a queer person Controversial art Being an artist on social media and behaviors that grind her gears Dinner parties and pouring the energy into the people you value ----------------------- RESOURCES: Episode 078: Life According to NFT Artist Katie Langhammer Episode 069: Life According to Doodler Alisa Wismer Judy Chicago: The Dinner Party ----------------------- Guest info: To check out Lindsey's electric work, you can follow them on Instagram and TikTok @lindseycherekwaller or visit their website lindseycherek.com.   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

You asked, and we heard you! Today Michelle is diving into her MOST asked question on TikTok: how she started her brand design business.   After 9 years of being in business, Michelle's career had taken some serious pivots. Going from solely graphic design to brand design to building a team that has branched into other services, she takes us year by year on how she transformed her business into the thriving agency that it is today.   ------------------------- In today's episode, we cover the following: Michelle's university experience and discovering new media From designing posters to the beginning of starting her business Combatting imposter syndrome with networking Becoming a digital nomad Rebranding from MKW Graphics to MKW Creative Co. Niching down and becoming a true specialist Creating her team and a sustainable work environment The privileges she had starting out ----------------------- RESOURCES: Episode 002: How I Started My Brand Design Business WiFi Tribe ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Reminder: YOU are your safest bet (in general, but especially your career!).   That is just one of the many pieces of wisdom that CEO & Business Strategist Anna Wojtowicz shares on today's podcast episode. From scorching hot takes about the world of social media to the slow and steady race of creating a legacy brand, Michelle and Anna cover a plethora of bases that you'll want to make sure you've got a pen and paper next to you.   Anna Wojtowicz is an NYC-based millennial entrepreneur, business strategist, podcast host, immigrant, and community builder. The AW Creative is a luxury marketing & business consulting firm for female founders looking to start and scale impact-driven legacy brands using her 10 years of marketing experience at brands like Martha Stewart & The Smithsonian.   She has helped hundreds of millennial female entrepreneurs not only scale their businesses but create impact, break generational habits around mindset & money, and step into their authority with a lifestyle that matches.   ------------------------- In today's episode, we cover the following: Meeting Anna and her journey going from corporate marketing to running her own firm Dream jobs turning sour Getting comfortable saying "no." The differences between a business vs. a brand The core values that Anna holds in her business Key pillars she helps her clients define Hot takes about brands' social media tactics Staying curious and being aware of analysis paralysis Recommendations for finding the balance between life and business Suggestions for brands that are looking to become a legacy brand Anna's ins and outs for 2023 ----------------------- RESOURCES: Enroll in The Limitless Mastermind Listen to The Limitless Podcast ----------------------- Guest info: To learn more about Anna's fantastic insights on you can follow her on Instagram and TikTok @theawcreative, or visit her website theawcreative.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

"What's in a name?"   Well, we're here with expert brand & product namer Alex Koktsidis to answer just that!   On today's episode, Alex and Michelle dive into the importance of words—from how they sound to their connotations to even creating new words with your brand in mind.   Alex Koktsidis is a brand and product namer from Boston, Mass., with a background in journalism and copywriting and a decade of professional writing experience. She’s written ad copy and content for all kinds of businesses, and loves looking for ways to connect with audiences through words and ideas. She started Zeppelin Naming Consultancy to help brands become unstuck when it comes to naming and to supercharge their naming journey. She loves books, travel, and big ideas. 
   ------------------------- In today's episode, we cover the following: Alex's origin story Her process for creating a brand's name Don't get discouraged if the name you wanted is in use A name isn't everything The sound of words How Alex helps to organize brands with several offerings Choosing a name that tells a story Brand guardrails aren't limiting—they're liberating Alex's ins and outs for 2023 ----------------------- RESOURCES: Episode 029: Writing Better Brand Copy with Emma Givens Episode 048: Branding a Brand Family ----------------------- Guest info: For more on Alex and Zeppelin Naming Consultancy, you can follow them on Instagram @zeppelinnaming or visit their website zeppelinnaming.com.   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Have you ever wondered how to approach comments on social media with more empathy? How do you avoid elevating your comment section and remain chill even when you get nasty replies?   We're so excited to welcome back Jo Johnson Overby on the Kiss My Aesthetic podcast as she gives her insights on these topics!   On today's sweet and inspiring episode, Jo shares how she has open dialogues with her audience, privilege, and having & maintaining a large, close-knit group of girlfriends.   Jo Johnson Overby is a content creator, wife, mom, and caretaker. She hosts the Middle Ground Podcast and Oversharing with the Overbys podcast. A vibrant and multi-talented entrepreneur, Jo has been a wedding photographer, social media manager, and content creator.   An Alumnus of the University of Arkansas with a degree in Business Management, Small Business, and Entrepreneurship, Jo is passionate about empowering others to hone their business skills to pursue their passion and turn it into an income.   ------------------------- In today's episode, we cover the following: Meet Jo and everything she does in the world of business Why she wanted to uplevel her branding What comes naturally to her as a content creator and what she finds more challenging Meeting opposition on social media What being an example in an online space is like Acknowledging your privilege Celebrating you and those closest to you Jo's ins and outs for 2023 ----------------------- RESOURCES: Episode 035: Finding Joy in Social Media with Jo Johnson Overby ----------------------- Guest info:   For more on Jo, you can follow her on Instagram @JoJohnsonOverby and on TikTok @JoJohnsonOverby. You can listen to Middle Ground Podcast and Oversharing with the Overbys wherever you listen to podcasts. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Welcome back to Season 3 of the Kiss My Aesthetic Podcast! 🥳   We're kicking off this season with an exceptional guest, Ashley Brinton of Hemsley Ventures!   In today's episode, Ashley takes us through her journey, starting at Crumbl and joining the exciting early beginnings of Hemsley Ventures. If you're a budding entrepreneur—you won't want to miss this informative and jam-packed episode!   Ashley Brinton is a motivational keynote speaker, founder of AshleySpeaks, author, mom, and the Chief of Staff for Hemsley Ventures.   She travels nationwide, from one-on-one consultations to high-profile conferences, to help others reach their ultimate potential. Ashley Brinton is the proud author of "Reach Higher; How You Can Go Beyond Your Personal Limitations, Struggles, and Challenges to Live an Awesome Life and Achieve Your Ultimate Potential."   Ashley's passionate about helping others chase their dreams and making them a reality which is why she loves her role at Hemsley Ventures.   ------------------------- In today's episode, we cover the following: Welcome to Season 3, and exciting news Meet Ashley: who she is and her origin story From being a part of the journey from a start-up to an iconic brand What Hemsley Ventures is: their brand positioning and secret sauce An overview of all of Hemsley Ventures projects, including Polar Bear Eats, Peach Grove House, and Hemsley Ranch Rebuilding Preston, Idaho What it's been like for Hemsley Ventures to work with MKW Creative Co. Ashley's advice for maintaining forward momentum Ashley's ins and outs for 2023 ----------------------- RESOURCES: Episode 099: Client Case Study Hemsley Ventures -----------------------   Guest info:   For more on Ashley, you can follow her on Instagram @Ashley.Brinton and on LinkedIn at Ashley Brinton. You can purchase her book here. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. ----------------------- This episode was edited by Berta Wired   Theme music by: Eliza Rosevera and Nathan Menard

WE'VE MADE IT TO EPISODE 100! 🎉   To celebrate this incredible milestone, we welcome a very special guest to the podcast—our Podcast Manager, Berta Wired!   Michelle and Berta discuss how the KMA pod has evolved since Season 1, their favorite moments from Season 2, and what they're thinking about for Season 3.   But this isn't just a recap of Season 2! You'll also learn about the inside scoop of creating a podcast, how Michelle structures her episodes and leads engaging interviews, plus quick tips on how to guest on your favorite podcast. -------------------------- In today's episode, we cover: The rise of podcasts and current stats How Berta has seen changes in the podcast industry from Episode 001 to now Favorite podcasts to listen to Memorable guests and episodes from this season How to talk on a podcast and the importance of keeping the flow Changes between Seasons 1 & 2 The benefits of interviewing your team members Berta's favorite podcast tools Ideas we have brewing for Season 3 Berta's process What to include in a pitch (and tips for pitching to the KMA podcast 😉) ----------------------- RESOURCES: Episode 002: How I Started my Brand Design Business Episode 050: 1 Year of KMA Pod with Berta Wired Episode 061: Life According to Web Designer Georgia G Kaye Episode 071: Life According to Content Marketing Educator Amber Romero Episode 079: Life According to PR & Human Design Expert Kaila O'Connor Episode 094: Life According to Agency Owner Amber Frankhuizen Episode 096: Client Case Study San Diego Open Episode 099: Client Case Study Hemsley Ventures ----------------------- Guest info:   For more on Berta, you can follow her at @bertawired on Instagram, and if you're ready to finally launch your dream podcast, head over to bertawired.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.