Kiss My Aesthetic Podcast 129. What is a Fractional CMO? with Aimee Schuster
Sep 26, 2023
37:16
Founders: this one is for you! Today, Michelle is joined by seasoned marketing expert, Aimee Schuster. Together, they dive into juicy subjects, from the power of AI tools in streamlining business processes to the value of in-person interactions in building lasting relationships. Aimee shares insights on being a fractional employee, sales methodologies, and the importance of scalability in sales. Aimee Schuster is an expert at marketing the invisible, having spent the last twenty-five years supporting B2B organizations like Miller Heiman Group, DLA Piper and Homefinder.com build, advance and energize their lead generation programs. Aimee founded Bandwidth Strategy, a fractional CMO and COO consultancy, to help growth-stage organizations drive the right leads into the funnel that result in closed-won business. Aimee uses her experience and a bit of humor and improv (honed as a student at Second City) to create a common language among the all-too-often warring factions of sales and marketing. A go-to voice on sales-marketing alignment and workplace equity, her work has been featured in Fast Company and Business Insider. Tune in to gain valuable knowledge and practical advice for navigating the ever-evolving business landscape! ------------------------- In today's episode, we cover the following:
- What is a fractional CMO?
- What is "selling the invisible"?
- Different stages of marketing funnel for organizations
- The value of SEO and sales methodologies
- Top struggles working with founders: AI's impact in the job market
- Scaling your business beyond yourself
- Trends in workplace cultures
- Benefits of working in-person
- Sources that inspire Aimee's work