Kiss My Aesthetic Podcast 137. Cracking the Social Media Code with Amber Broder
Nov 21, 2023
48:13
Struggling to boost your business on social media? Look no further because today, Michelle is joined by social media expert, Amber Broder. They share unfiltered takes on navigating the ever-changing world of social media with a positive and realistic mindset. You'll learn the importance of quality visual assets, the most common social media misconceptions, and things business owners should have in their back pockets before outsourcing their socials. Amber is a full-time social media manager and full-time horse girl, balancing supporting clients through Instagram, Pinterest, and email marketing while traveling around the country for showjumping competitions. She started ABC Social Media Management in her junior year of college - a hard right turn from her original career path of going into politics - and after landing her first few clients, decided to niche down to interior designers. Over the last two years, ABC Social Media Management has helped make social media feel as easy as 123 for almost 70 clients, supporting them with IG audits, strategy sessions, and full management. ------------------------- In today's episode, we cover the following:
- ABC Social Media Management's services, from basic social media audits to VIP managing services
- Creating meaty content in a specialized industry
- The pressures of one-person marketing teams
- The value of business mindset and other non-negotiables for prospective clients
- Navigating client expectations and the constant changes in social media
- Don't chase high-follower numbers on Instagram
- Amber's philosophy on the influencer market
- Use Pinterest for inspiration, NOT for content theft
- Common social media misconceptions debunked
- Snag Amber's IG VIP Weeks for only $797 (available for the first 3 who book!)
- Grab Amber's social media freebies
- Episode 127: Common Branding Mistakes
- Episode 120: Canva and Pinterest with Brodi-Rose Newsome