Kiss My Aesthetic Podcast 131. Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation
Oct 10, 2023
57:45
Get ready to sink your teeth into a brand-building masterclass with Caitlyn Rastetter of Dental Hygiene Nation! From in-demand collections to using AI for out-of-the-box concepts, we're diving deep into the creative world of merch branding. Tune in to discover how Caitlyn goes beyond the norm, strikes while the iron is hot, and keeps her audience flashing their pearly whites. Caitlyn is the owner of Dental Hygiene Nation! A dental apparel and accessory lifestyle brand that celebrates dentistry! She started as a social media sensation on Twitter back in 2012, known as Dental Hygiene Problems. Soon, she realized there wasn't a brand that represented dental professionals like her. So... she started Dental Hygiene Nation in 2015! Today, they sell toothy accessories, apparel, and even a dental subscription box just for dental professionals. ------------------------- In today's episode, we cover the following:
- How niching down serves you
- The nitty-gritty of running a merch brand
- Devising campaigns and knowing which trends to hop on
- Creating a subscription box
- Creative burnout
- Using Chat GPT and Midjourney to push the envelope
- Prompt ideas for unique ideas on Midjourney
- Outsourcing to encourage freedom and fun in your biz
- Hot tip to connect with brands on Threads