Kiss My Aesthetic Podcast 135. Making Enemies, Gaining Fans with Snask Creative Agency
Nov 7, 2023
43:05
Yes, you read that right: we're learning how to make enemies (and why it's valuable for brands to do this!). Today, Michelle is joined by Swedish design mavens Freddie Ost and Erik Kokum as they discuss working with perfect clients, pushing creative boundaries, and creating viral campaigns. From their unique name (yes, it means candy in Swedish!) to standing up for what they believe in, Snask holds nothing back. You won't want to miss their insights on branding, tech, AI, and the importance of celebrating the creative journey. SNASK is your future romance. A creative agency of misfit geniuses conquering the world through fine lookin' design and real emotions. They seek to challenge conservative frameworks, and they do it with their backs straight, supported by their unbreakable values. They don't cower away from the challenge, as they see that the magic lies within the unexplored. In order to be great - you have to be brave and bold. In order to be real - you have to stand up for your opinions and beliefs. And that is Snask - brave, bold and real. They excel at branding, design and film and refuse to do anything else than what they see as world-class. They are doctors of disturbance, wizards of disruption and spokesmen of disobedience. They take on the responsibility to stay engaged, give a damn, and strive for empathy. There is a short word for this assumption of responsibility: Snask. ------------------------- In today's episode, we cover the following:
- The concept behind "making enemies"
- Their favorite case studies
- What their creative process is
- Allowing yourself to fail
- The people work that goes into running an agency
- Does AI solve problems?
- How AI and algorithms can predict and limit choices
- Celebrating your accomplishments
- Episode 134: How to Build Your Brand Architecture
- Episode 116: Creative Agency Life with Adelaide Matte of AMD Creative Co.