Lauren deVane, Founder of The Bemused Studio, discusses new AI tools, codes for Midjourney experience, and ethics of AI. She highlights using AI as an enhancer, not a replacement, in the creative process. The importance of visualizing brand concepts, hacking the brain, and the future of education with AI learning are also explored. The technological renaissance, power of collaboration, and launching a free community and paid membership called Cosmo Club are discussed.
AI tools revolutionize the creative industry by enabling designers to materialize visions and bring unique ideas to life.
Embracing AI as a tool can enhance creative processes, drive efficiency, and unlock new realms of imagination.
Visual representations of a brand's identity help clients fully understand and envision the brand's potential.
Deep dives
The Power of AI in Creative Explained
AI tools, such as Chetch YbT and Mid-Journey, are revolutionizing the creative industry. These tools allow creatives to materialize their visions and bring unique ideas to life. By leveraging AI, designers can quickly generate images, logos, and campaigns that were previously impossible or too costly to create. AI also helps in curating diverse and representative visual assets for branding projects. While some concerns exist about the impact of AI on jobs and creativity, it ultimately depends on how creatives embrace and utilize these tools. AI can act as a co-collaborator, enhancing the creative process and enabling designers to deliver better quality products faster. Embracing AI can open up new opportunities for innovation and growth.
The Fluidity and Ethical Considerations of AI
AI is a rapidly evolving field that presents both excitement and ethical considerations. As AI tools become more integrated into various tech platforms, it is essential to understand their capabilities and limitations. The discussion around AI raises questions about job displacement, creativity, and authenticity. However, it's crucial to approach AI with an open mind and consider its potential positive impact. AI can assist in various areas of life, from meal planning and travel itineraries to speeding up complex tasks in professional settings. By understanding AI's role as a tool to enhance and supplement creativity, individuals can make informed decisions about how to incorporate AI into their workflows and ensure they align with their personal values.
The Future of AI and Creative Possibilities
As AI technology continues to advance and integrate into our daily lives, the possibilities for creativity and innovation are endless. Major players like Microsoft and Google are already incorporating AI into their products and services, making AI more accessible to the masses. The future of AI in the creative industry is uncertain, but it holds immense potential. AI's ability to generate realistic images, assist in complex decision-making, and provide endless creative inspiration is just the beginning. While ethical considerations remain, it's important for creatives to stay informed, adapt to new technologies, and make conscious choices about how they leverage AI in their work. Embracing AI as a powerful tool can enhance creative processes, drive efficiency, and unlock new realms of imagination.
The Power of Visualization in Branding
Visualizing the brand identity and desired brand image can be a powerful tool for both designers and clients. By creating visual representations of the brand, designers can help clients fully understand and envision the brand's potential. This can be done by including images and mock-ups in branding presentations, such as creating a personal gym home office inspired by Batman's bat cave. These visuals not only demonstrate the designer's ability to materialize the brand, but also help clients see and connect with the future possibilities of their own branding and marketing.
The Benefits and Possibilities of AI Tools in Creative Work
The podcast explores the use of AI tools in creative work, particularly in the realm of design and marketing. It emphasizes the importance of using AI tools as supplements rather than replacements for human creativity and expertise. AI tools like ChatGPT, Mid-Journey, and stable diffusion offer various capabilities, from generating descriptions for visual mock-ups to creating explainer videos and voiceovers. The conversation highlights the need for ongoing education and a supportive community to keep up with the rapidly evolving AI landscape and leverage its potential to enhance creativity and productivity in different creative professions.
Can you believe it's only been two months since Lauren introduced us to Midjourney?! In today's mind-blowing episode, Lauren shares new AI tools she's working with, codes to use to heighten your Midjourney experience, and how creatives can use these tools as an enhancer (and not a replacement). Michelle and Lauren discuss the ethics of AI and how they approach these genuine concerns with compassion and insight. Lauren deVane is the founder of The Bemused Studio, where she was developing strategic brand identities for bad b*tches through dope design, smart strategy, savvy social and most recently, AI. Over the last two and a half years, she's worked with over 60 clients on brands of all types. But because of the ADHD of it all, she's transitioning into educating brand designers about how they can integrate generative AI into their workflows. She spent the last 6 months head first in Midjourney, becoming an expert on this tech that is literally still in beta. Previously, she led creative for Ulta Beauty's social media team, where she worked with celebs like Kylie and Kim, Tracee Ellis Ross, and Millie Bobbie Brown. Lauren has also worked at Walgreens corporate, where she helped start their social media creative team and rebrand the Photo department, and has designed mobile sites for brands like Ulta, The Chicago Fire MLS Team, and Hyatt. ------------------------- In today's episode, we cover the following:
Using Midjourney for the San Diego Open
How AI is a collaborator vs. a shortcut
Cheat codes for Midjourney
Brands that are using AI in a fun way
Representation in branding with AI
Other AI tools Lauren uses in tandem with her business
Ethical considerations of AI
Verification needs for media content and the value of consumer choice
Education is ever-evolving
Why robots are a supplement and not a replacement for human experts
----------------------- Guest info: To learn more about Lauren and her distinct style, follow her on Instagram @TheBemusedStudio, or visit her website, TheBemusedStudio.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:
----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
