140. Should You Keep Your Brand Launch a Secret?

Get the inside scoop on whether to tease your brand launch or not! On today's solo episode, Michelle breaks down the hotly debated topic of whether to keep your brand/re-brand launch hush-hush or to give a behind-the-scenes experience to your audience. From the pros and cons to considerations for your community, plus a hybrid suggestion, you'll learn how to leverage your brand's launch to make it a success.   ------------------------- In today's episode, we cover the following:

• Understanding brand launches in the digital era
• How to promote your brand before the launch to increase relationship building within your community
• Factors to consider before deciding to bring your audience along for the entire journey
• Creating anticipation and excitement for your audience
• Considering a hybrid approach
• Debate over revealing new branding now or later

  -----------------------   RESOURCES:

• Episode 096: Client Case Study San Diego Open
• Episode 101: Hemsley Ventures with Ashley Britton
• Episode 113: Hotel Lobby Candle with Lindsay Silberman

  ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

  ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard