Kiss My Aesthetic Podcast

Get ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get Supr and Mela Water. From navigating the complexities of the startup space to the evolution of social media and the future of consumer goods, you'll want to grab your favorite beverage and dive in.   Whitney Eckis started her career perfecting the practices of growing brands and businesses in the digital space. At the vibrant age of 22, she became the Founder and CEO of Eckis Marketing. Under Whitney’s leadership, Eckis Marketing has elevated brands such as Better Brand, DREAM POPS, Fody Foods, Sonix Accessories, and Marriott + Hilton. Her work has been featured in Bloomberg, Entrepreneur, ESPN Radio, Forbes, Modern Luxury, USA Today, and Yahoo Business, and she has been a finalist nominee for the San Diego Woman of the Year award in both 2021 and 2022. After scaling her agency to being one of Southern California’s top creative social agencies, she was diagnosed with severe anxiety disorder and depression. Shortly after, she launched her first CPG brand, Get Supr, an instant coffee brand fused with hemp so good you won’t believe it’s instant!   ------------------------- In today's episode, we cover the following: How Whitney started her marketing agency Brands that are killing it in the marketing game Her experiences in being a founder for Get Supr and an investor for brands like Mela Water Common misconceptions about marketing and launching The entrepreneur's journey to brand success Marketing forecasts in person and on social media Whitney's 30th birthday recap Whitney's favorite recent projects Whitney's advice to consumer brands launching their company The value of having a strong social network (even when you're established!)   ----------------------- RESOURCES: Get 15% off your purchase of Get Supr Coffee with the code UNDERTHEINFLUENCE15   ----------------------- Guest info: To learn more about Whitney and her fantastic business growth and marketing insights, follow her on Instagram and TikTok @WhitneyEckis, or visit her website EckisMarketing.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Should you keep your brand launch a secret? This podcast explores the pros and cons, importance of a grand reveal, bringing in experts, embracing local expertise, and the debate over involving the audience in the lead-up to the launch.

Are you an entrepreneur considering to start a podcast? Take inspo from today's guest, Erika Altes, of Whiskey and Lace. From launching a successful podcast to navigating sponsorship opportunities and creating engaging content, Michelle and Erika dive into podcasting and entrepreneurship. You'll hear candid takes on sharing personal stories, launch day nerves, and how to use podcasting to widen the depth of your brand.   Erika Altes is a wine country lifestyle blogger who isn’t afraid to tell it like it is. She is known for her love of lip-syncing Celine Dion, doing a series called Wine Wednesday and Sunday suppers on her Instagram stories, and tends to use the f-bomb as a sentence enhancer. She recently launched her podcast, Whiskey and Lace, where she takes her followers on an even deeper experience like they haven’t seen from her before!   ------------------------- In today's episode, we cover the following: How Erika got into podcasting Setting intentions for your podcast The benefits of dividing a podcast series into seasons What creating a podcast with MKW Creative Co. & Berta Wired was like Erika's experience of launch day Sharing personal opinions online The power of podcast ads How podcast episodes are evergreen and perfect for repurposing content How podcast charts work Launching merch and how it's an extension of her brand Envisioning events in future years   ----------------------- RESOURCES: Listen to the Whiskey and Lace podcast! Episode 118: How to Pitch   ----------------------- Guest info: To follow Erika's dynamic content, you can follow her on Instagram and TikTok @WhiskeyAndLace, or visit her website whiskeyandlaceblog.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Before you start mapping out next year's business goals, you'll want to soak up all of today's juicy insights. Today, Michelle is joined by performance coach Whitney Alexandra to share the secrets to building a profitable business while living a life you love. From hiring the right team to challenging yourself to think bigger, this conversation is packed with practical advice and mindset shifts that will inspire you to kiss your old limitations goodbye.   Whitney Alexandra is a Performance Coach for top women entrepreneurs who want to create limitless wealth and a fabulous life beyond their wildest desires. She guides entrepreneurs out of overwhelm and into their first taste of real freedom, joyful growth, and their first six-figure months.   Whitney’s spent the past 20+ years helping powerful business owners unlock their peak potential. Through her signature approach rooted in evidence-based performance coaching strategies, Whitney’s clients experience transformational shifts in a fraction of the time—often up-leveling every area of their lives and businesses in a matter of mere months. ------------------------- In today's episode, we cover the following: What performance coaching is Staying in your zone of genius as an entrepreneur Burnout culture and the money blocks that come with it Things that drive Whitney up the wall in the online business space Powerful shifts happening in the online business space Stepping into the future you with Fabulous Fridays Boundary and communication issues that cause burnout How to practice saying 'no' as a business owner Having confidence in setting the prices you want Business audit ideas for the end of the year and how to 10x your business Whitney's European summer recap   ----------------------- RESOURCES: Episode 124: Scaling as a Freelancer with Sydney Edwards of Seeside Creative Episode 136: How to Scale Your Business Sustainably with Lauren Goldstein   ----------------------- Guest info: To learn more about Whitney's fantastic insights on living the life you desire, you can follow her on Instagram and Facebook @Whitney.Alexandra, or visit her website WhitneyAlexandra.co. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Struggling to boost your business on social media?   Look no further because today, Michelle is joined by social media expert, Amber Broder. They share unfiltered takes on navigating the ever-changing world of social media with a positive and realistic mindset. You'll learn the importance of quality visual assets, the most common social media misconceptions, and things business owners should have in their back pockets before outsourcing their socials.   Amber is a full-time social media manager and full-time horse girl, balancing supporting clients through Instagram, Pinterest, and email marketing while traveling around the country for showjumping competitions. She started ABC Social Media Management in her junior year of college - a hard right turn from her original career path of going into politics - and after landing her first few clients, decided to niche down to interior designers. Over the last two years, ABC Social Media Management has helped make social media feel as easy as 123 for almost 70 clients, supporting them with IG audits, strategy sessions, and full management.   ------------------------- In today's episode, we cover the following: ABC Social Media Management's services, from basic social media audits to VIP managing services Creating meaty content in a specialized industry The pressures of one-person marketing teams The value of business mindset and other non-negotiables for prospective clients Navigating client expectations and the constant changes in social media Don't chase high-follower numbers on Instagram Amber's philosophy on the influencer market Use Pinterest for inspiration, NOT for content theft Common social media misconceptions debunked   -----------------------   RESOURCES: Snag Amber's IG VIP Weeks for only $797 (available for the first 3 who book!) Grab Amber's social media freebies Episode 127: Common Branding Mistakes Episode 120: Canva and Pinterest with Brodi-Rose Newsome   ----------------------- Guest info: To learn more about ABC Social Media Management and the services they offer, you can follow them on Instagram, TikTok, and Facebook @ABCSocialMediaManagement, or visit their website, abcsocialmediamanagement.com.   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ---------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Stop self-diagnosing your business problems and start calling The Biz Doctor, Lauren Goldstein.   Today, Lauren shares how she works with businesses to overcome tech overwhelm, scale with style, and optimize team performance. From her diagnostic process to simplifying processes, Lauren's expertise will revolutionize how you approach your business.   Lauren Goldstein is the founder and CEO of the award-winning and globally-recognized business consulting firm Golden Key Partnership. Her clients lovingly call her "The Biz Doctor" (which also happens to be the name of her podcast). Her superpower is helping 7-figure service-based entrepreneurs uncover what is keeping them stuck in the trenches of their business so that they can have more freedom, impact, success, and happier teams and can breathe a much-needed sigh of relief. She's been featured in Thrive Global, Huff Post, and Authority Magazine and is a trusted expert to Fortune 500 companies like Apple, Nike, and AT&T. ------------------------- In today's episode, we cover the following: How she creates her client's journey Legacy business vs. lifestyle business Growing vs. scaling your business How she helps her clients be true leaders Why your team's personality and their job titles matter Top tech issues she sees in her client's businesses The rule of 3 to implement with your team Being proactive in limiting your distractions Why taking responsibility is essential for success   ----------------------- RESOURCES: Listen to Lauren's podcast, The Biz Doctor   ----------------------- Guest info: To learn more about Lauren and her fantastic insights, follow her on Instagram @ItsLaurenGoldstein and Facebook @Lauren.E.Goldstein and visit her website, goldenkeypartnership.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Yes, you read that right: we're learning how to make enemies (and why it's valuable for brands to do this!). Today, Michelle is joined by Swedish design mavens Freddie Ost and Erik Kokum as they discuss working with perfect clients, pushing creative boundaries, and creating viral campaigns. From their unique name (yes, it means candy in Swedish!) to standing up for what they believe in, Snask holds nothing back. You won't want to miss their insights on branding, tech, AI, and the importance of celebrating the creative journey.   SNASK is your future romance. A creative agency of misfit geniuses conquering the world through fine lookin' design and real emotions. They seek to challenge conservative frameworks, and they do it with their backs straight, supported by their unbreakable values. They don't cower away from the challenge, as they see that the magic lies within the unexplored. In order to be great - you have to be brave and bold. In order to be real -  you have to stand up for your opinions and beliefs. And that is Snask - brave, bold and real. They excel at branding, design and film and refuse to do anything else than what they see as world-class. They are doctors of disturbance, wizards of disruption and spokesmen of disobedience. They take on the responsibility to stay engaged, give a damn, and strive for empathy. There is a short word for this assumption of responsibility: Snask.   ------------------------- In today's episode, we cover the following: The concept behind "making enemies" Their favorite case studies What their creative process is Allowing yourself to fail The people work that goes into running an agency Does AI solve problems? How AI and algorithms can predict and limit choices Celebrating your accomplishments   ----------------------- RESOURCES: Episode 134: How to Build Your Brand Architecture Episode 116: Creative Agency Life with Adelaide Matte of AMD Creative Co.   ----------------------- Guest info: To learn more about Snask Creative and their bold creations, follow them on Instagram and Facebook @snasksthlm, or visit their website, snask.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Decode the secrets to building an irresistible brand architecture! Whether you offer multiple services or have numerous ideal client avatars, get ready to learn how to create a clear and organized brand. If you're a passionate entrepreneur with varying interests, this one's for you!   ------------------------- In today's episode, we cover the following: The definition and importance of brand architecture Monolithic vs. sub-brands vs. pluralistic Benefits of building your brand architecture Advice to passionate, multi-hyphenate entrepreneurs Reevaluating your brand architecture Tips for building an effective brand architecture   ----------------------- RESOURCES: Episode 127: Common Branding Mistakes   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!     ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

Lauren deVane, Founder of The Bemused Studio, discusses new AI tools, codes for Midjourney experience, and ethics of AI. She highlights using AI as an enhancer, not a replacement, in the creative process. The importance of visualizing brand concepts, hacking the brain, and the future of education with AI learning are also explored. The technological renaissance, power of collaboration, and launching a free community and paid membership called Cosmo Club are discussed.

Non-toxic lip gloss for kids. Starting from the ground up   Get your gloss on because we're learning all about raising entrepreneurs. In today's episode, Michelle is joined by Jade, one of the CEOs of Little Gloss Boss—a vegan, non-toxic lip gloss brand specifically for kids. You'll hear about how they started from the ground up on this mission to build confidence, embrace self-expression, and empower children.   Jade, Journey and Nour are mother and daughter CEO's of Little Gloss Boss. Journey was just 3 years old when she fell in love with lip gloss and nail polish. They'd spend all day shopping for Lip Glosses and Nail Polishes that they decided to make their own. A Lip Gloss that was safe and free from chemicals. One that would provide moisture and shine, and an added boost of confidence. Together they host various events that impact their community and the people around them. We are inspired by all of our supporters and hope they are inspired by us.   ------------------------- In today's episode, we cover the following: The origins of Little Gloss Boss The role of makeup for self-expression The 'boss' mentality The four types of gloss they offer Listening and acting on customer feedback promptly Marketing streams that have been the most successful Empowering moms with the "Mom's Hussle Harder" hat Future plans for Little Gloss Boss   ----------------------- Guest info: To browse Little Gloss Boss, you can follow them on Instagram, TikTok, and Facebook @LittleGlossBoss, or visit their website, littleglossboss.com. ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.     This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard