Kiss My Aesthetic Podcast 141. Marketing for Lifestyle Brands with Whitney Eckis of Get Supr
Dec 19, 2023
46:52
Get ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get Supr and Mela Water. From navigating the complexities of the startup space to the evolution of social media and the future of consumer goods, you'll want to grab your favorite beverage and dive in. Whitney Eckis started her career perfecting the practices of growing brands and businesses in the digital space. At the vibrant age of 22, she became the Founder and CEO of Eckis Marketing. Under Whitney’s leadership, Eckis Marketing has elevated brands such as Better Brand, DREAM POPS, Fody Foods, Sonix Accessories, and Marriott + Hilton. Her work has been featured in Bloomberg, Entrepreneur, ESPN Radio, Forbes, Modern Luxury, USA Today, and Yahoo Business, and she has been a finalist nominee for the San Diego Woman of the Year award in both 2021 and 2022. After scaling her agency to being one of Southern California’s top creative social agencies, she was diagnosed with severe anxiety disorder and depression. Shortly after, she launched her first CPG brand, Get Supr, an instant coffee brand fused with hemp so good you won’t believe it’s instant! ------------------------- In today's episode, we cover the following:
- How Whitney started her marketing agency
- Brands that are killing it in the marketing game
- Her experiences in being a founder for Get Supr and an investor for brands like Mela Water
- Common misconceptions about marketing and launching
- The entrepreneur's journey to brand success
- Marketing forecasts in person and on social media
- Whitney's 30th birthday recap
- Whitney's favorite recent projects
- Whitney's advice to consumer brands launching their company
- The value of having a strong social network (even when you're established!)
- Get 15% off your purchase of Get Supr Coffee with the code UNDERTHEINFLUENCE15