Kiss My Aesthetic Podcast 145. How to Repurpose Content with Amber Figlow
Jan 16, 2024
48:23
Amber is back! In today's episode, she shares her journey from having an agency to creating a personal brand. Get ready to stand out in the digital noise with her content repurposing and branding tips. From the importance of personal touch to why you may want to incorporate carousels on your socials again, you'll learn how to make your content work for you. Amber Figlow is a Content Strategist, Creator, and Speaker and she serves and educates women business owners in the creative industry. She has helped hundreds of small business owners through her 1:1 services, her membership, her products, and as a content ecosystems expert. With over 10 years of experience as a “side-hustler” turned freelancer turned full-time entrepreneur, she has spent her time learning the ins and outs of the digital marketing space working for Fortune 500 companies, local small businesses, and now running a successful small business of her own! ------------------------- In today's episode, we cover the following:
- Amber's origin story
- Shifting into a personal brand from having an agency
- Expanding free content & resources for everyone
- How social media marketing has evolved
- The difference between the "how" and the "why"
- Diversifying your content across platforms
- Repurposing content and how to make it work for you
- Social media predictions for 2024
- Tips for creating a share-able carousel
- Amber's experience as the Content Director with Your Social Team
- The one thing she won't automate
- Michelle's content creation strategy
- Recording Discovery Calls for future content and analysis