Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Jim Schulze is a leading expert in lead generation and consumer intent. With a focus on high-quality leads generated through genuine interest, such as through Google ad searches and social media postings, he is dedicated to connecting businesses with valuable opportunities for growth and success.They explore the variation of leads, the importance of lead quality, and the strategies to make the most effective use of leads. Jim emphasized the significance of being strategic in lead generation efforts, the need for persistence in lead follow-ups, and the potential advantages of blending in-house lead generation with purchased leads.Takeaways:1. The best leads have high consumer intent.2. Persistence pays off.3. Strategic and consistent follow-up.Connect with Jim SchulzeWebsite: www.theleadswarehouse.com15% Discount: JEFFRO2024 Connect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 The importance of follow-up in lead generation.05:10 Different reactions to the term "leads."10:22 Understanding the cost and effectiveness of different types of leads.15:51 Contacting leads strategically over a period of time.20:05 Speculation in marketing and blending lead generation strategies.25:15 The impact of exclusive leads and competition in the marketplace.Free High-Converting Website Checklist: FroBro.com/Checklist

Chris Lipper has worked in finance on Wall Street and with entrepreneurial companies. He has experienced the transition to becoming publicly traded and understands the loss of control and power that can come with it. Chris continues to navigate the finance industry with valuable insight and perspective.Jeffro sat down with guest Chris Lipper, the founder of On the Bus Small Business Coaching and discussed the importance of follow-up in business, particularly in nurturing prospects, building a loyal following, and maintaining engagement with clients. Chris, with his experience in coaching business owners, sheds light on the common mistakes made when it comes to follow-up strategies and how business owners can leverage community and network-building to propel their businesses forward.Takeaways:1. You don't have to do business alone.2. Consistent and effective follow-up is crucial.3. Transitioning prospects into clients.Connect with Chris LipperOn The Bus: https://www.onthebus.bizThe Entrepreneur’s Big Book, Featuring the 12-Steps of Entrepreneurship: Amazon: https://v3d.li/TheEntrepreneursBIGBOOK Audible: https://v3d.li/TheEntrepreneursBigBookAudioConnect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 - Introduction to the importance of follow-up and nurturing relationships04:33 - The impact of Wall Street experience on entrepreneurial pursuits10:57 - The philosophy of following up with prospects and the need for consistency15:52 - Strategies for transitioning prospects to clients and maintaining engagement18:49 - The common mistakes in business owners' approach to follow-up and community building23:00 - How a community of business owners can provide support and empowerment for entrepreneursFree High-Converting Website Checklist: FroBro.com/Checklist

Christine Campbell-Rapine is the person you want to talk to if you need help figuring out what activities will drive revenue in the next 90 days. Christine helps creatives and professionals build six and seven figure businesses by creating a client growth engine that attracts buyers who are eager to invest in your services.They discuss the strategies behind building a client growth engine for businesses. Christine shares her expertise in helping creatives and professionals build 6 and 7 figure businesses by focusing on creating value and implementing key strategies for revenue growth.Christine emphasizes the importance of focusing on creating value rather than volume, and outlines how getting in front of more people and making intentional offers are crucial factors in predicting revenue and new client growth. She also provides valuable insights on strategies, time horizons, market research, and the importance of maintaining a focus on the right conversations to fuel the growth engine.Takeaways:1. Engage in intentional dialogues with potential clients.2.  Business is simple.3. Audit your calendar to find out how you spend your time.Connect with Christine Campbell RapineWebsite: www.christinecampbellrapin.com LinkedIn: www.linkedin.com/in/christinecampbell1Youtube: www.youtube.com/@christinecampbellrapin Instagram: www.instagram.com/christine.campbell.rapinConnect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Track engagement and make intentional offers consistently.06:47 Ask intentional questions to identify potential buyers.08:02 Focus on consistent client growth for business success.13:28 Commit to strategies to reach new people.16:12 Establish strong, cyclical habits for business growth.17:22 Value exchange determines purchasing decisions, risk factors.21:36 Key to business success: clarity, focus, connection.23:47 Business integrity means delivering results to clients.Free High-Converting Website Checklist: FroBro.com/Checklist

Nick Saller is a business consultant specializing in turning struggling businesses around. With a talent for identifying blind spots and a willingness to embrace change, he helps resistant owners find success. His dedication and innovative approach make him a standout in the consulting world.They discuss the common pitfalls of clinging to the status quo without good reason and the negative impact it can have on a business. They also explore the significance of embracing digital marketing and innovation, and the importance of understanding the target market in order to position a business for success in a rapidly evolving digital economy. Nick shares valuable insights gained from his vast experience as a business consultant, guiding business owners to make informed decisions and take strategic approaches to marketing and operationsTakeaways:1. Approach everything with "child's eyes".2.  Innovate thoughtfully.3. Openness to change is essential for business growth. Connect with Nick SallerLinkedIn: https://www.linkedin.com/in/nicholas-sallerConnect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Urgent shift to online operations led to losses.06:28 Assisting clients with marketing strategies in digital space.08:42 Approach business with open, learning mindset always.13:38 Embrace innovation and vulnerability for marketing success.16:58 Consider relevance, coherence, and uniqueness in marketing.19:23 Agreement on approach, thanks for insights.Free High-Converting Website Checklist: FroBro.com/Checklist

Clay Hicks is a seasoned networker and marketing expert who believes that networking is where it all begins. He emphasizes the importance of taking the first steps to build trust and understanding. Clay's approach to networking involves attending events, inviting others to one-on-one meetings, and focusing on earning trust with each other. His practical and simple steps have proven to be effective in expanding his network and building meaningful connections.Jeffro talks about the world of networking with expert Clay Hicks, to unravel the strategies and mindset needed for successful relationship building in business. Clay shares key insights on networking, the ConnectServe ASK framework, the importance of intentionality, and the common mistakes people make when networking.The discussion provides valuable advice for building fruitful relationships, whether in person or virtually, and offers practical tips for making networking interactions more purposeful and productive.Takeaways:1. Focus on building trust and mutual benefit.2.  Sell through the room.3. Be intentional about your networking.Connect with Clay HicksWebsite: https://qrco.de/BGBConferenceWebsite: https://www.h7network.com/visitor-centerLinkedIn: https://www.linkedin.com/in/claytonrhicks/Connect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Digital Dominance discusses budget-free networking strategies.05:48 Positive, empathetic mindset essential for successful interactions.09:29 Assessing success in a 1 to 1.13:07 Business professionals should join 2-3 groups.14:15 Be proactive in scheduling, control your calendar.18:41 Endless introductions without meaningful connections solve nothing.19:56 Acknowledging appreciation for thoughtful relationship cultivation and training.Free High-Converting Website Checklist: FroBro.com/Checklist

Danny DelVecchio is a podcast host and social media enthusiast who found his passion for social media through the promotion of his own podcast. Starting out with little knowledge of how to promote his podcast, he began fumbling around and making mistakes, but eventually figured out how to effectively use social media to reach a wider audience.Jeffro and Danny talk about the power of social media for growing your business. They discuss the importance of understanding your audience, creating targeted content, and the long term benefits of building a strong online presence. Danny shares his insights and experiences from consistently posting on LinkedIn, and emphasizes the value of proactive engagement with your audience.Takeaways:1. Understanding your audience is crucial.2.  Focus on proactive engagement.3. Consistency is key.Connect with Danny DelVecchioWebsite: www.coachdannyd.comConnect with JeffroWebsite: www.frobro.comSocial Links: www.tiktok.com/@frobrowebTimestamps:00:00 Podcast for small business owners on digital growth.03:09 Social media is an important business investment.07:05 Focus on one platform, engage, build community.11:33 Engagement with local businesses creates community support.13:18 Collaborating on LinkedIn can boost our reach.17:47 Engage and capitalize on community interactions for ROI.20:52 Build relationship, trust, and credibility before interaction.23:40 Consistent LinkedIn posting led to business success.26:01 "Going viral isn't always beneficial for exposure."Free High-Converting Website Checklist: FroBro.com/Checklist

Mark Savant is a passionate advocate for embracing emerging technology, particularly in the SEO world. With a focus on helping businesses succeed on Google, he is dedicated to preparing them for the impact of technological advancements on workflows, processes, and marketing strategies. Mark is committed to helping businesses adapt to the ever-changing digital landscape.The conversation revolved around the significant role AI plays in content-driven markets, the impact of AI on the global workforce, and crucial insights into how small business owners can navigate the adoption of AI into their operations. Jeffro and Mark emphasized the importance of being proactive in embracing AI tools and strategies to stay competitive.Takeaways:1. AI can significantly enhance content creation.2.  It's crucial to validate AI-generated content and outputs.3. Small business owners need to be aware of the impact of AI on the workforce.Connect with Mark SavantWebsite: https://marksavantmedia.com/Connect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Casual use of AI causes confusion, exclusion.04:29 Be aware, prepare, embrace change, upskill for future.08:54 Simplify AI vs. automation in business tasks.10:52 Using software can transcribe, edit, and simplify content.14:54 Team holds AI training day to improve workflow.18:35 Use free version of ChatGPT before investing.21:37 Verify before trusting, especially with AI.22:55 Embrace ChatGPT, seize competitive advantage, execute.Free High-Converting Website Checklist: FroBro.com/Checklist

Carla Cherry is a person who has gone through a transformation in her life. Several years ago, she became tired of the cycle of making progress and then regressing in her personal goals. Today, Carla is dedicated to helping others uplevel themselves while also upleveling their businesses, creating a connected and supportive community for all.Carla shares her insights on creating effective accountability groups, developing powerful power offers, and addressing client objections to maximize sales. From the importance of tailoring offerings to understanding client needs and fears, to the significance of consistency and supportive networks in achieving goals, this episode is packed with valuable advice for entrepreneurs and business owners.Key Takeaways:Craft powerful offers.Surround yourself with supportive individuals.Research is vital to creating sales page.Connect with Carla Cherry: https://carlacherry.co/https://calendly.com/carlacherry/coffee-with-carla-cherryConnect with Jeffro:https://www.frobro.comhttps://www.instagram.com/frobrowebTimestamps00:00 Embracing accountability led to personal and business growth.03:17 Accepted 75 hard challenge, achieved personal goals.06:47 Implementing gamification for accountability without adding stress.10:01 Transition from paycheck to client-focused selling vital.15:36 Attentive service, probing questions reveal hidden motivations.20:16 Convert prospects at each stage of interaction.22:55 Created smaller offer to address time objection.27:03 Direction and coaching lead to better content.30:08 Consistency and commitment lead to achieving goals.Free High-Converting Website Checklist: FroBro.com/Checklist

Defne Gencler is a marketing professional who understands the importance of clear and effective copy on a website. She has seen many businesses make the mistake of putting too much focus on design and development, while neglecting the significance of well-crafted copy. Jeffro and guest Defne Gencler discuss the importance of effective copywriting and messaging in the digital space. Defne, an experienced copywriter and founder of Laurel Leaf, shares her valuable insights into crafting compelling marketing copy and connecting with your target audience. From the common mistakes small businesses make with their website copy to the impact of chat GPT on copywriting, this episode is filled with practical advice for improving website messaging.Takeaways:Know your target customer.Focus on connecting with the prospect.AI is not as good as a human copywriter.Connect with Defne Gencler:Website: https://www.laurelleaf.coCalendly: https://calendly.com/defnegencler/copy-auditConnect with Jeffro:Website: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Website copy often overlooked, impacting user engagement.03:40 Identify ideal client for sustainable business growth.09:08 Consider opportunity cost of using Chat GPT.12:10 Created tone of voice guide for travel agency.13:23 Avoid business jargon for better communication.Free High-Converting Website Checklist: FroBro.com/Checklist

Jimmy Newson is a business strategist who is passionate about helping small businesses succeed. He understands the common misconception that strategy and vision are only for big businesses, and he is on a mission to change that mindset. Jimmy knows that investing in the foundational elements of a business is essential for long-term growth, and he is dedicated to helping small business owners see the value in strategic planning. Jeffro and Jimmy Newson discuss the importance of business strategy, long-term thinking, and getting unstuck in business growth. Jimmy is a business strategy consultant and the founder of Moving Forward Small Business. He brings a unique perspective by providing practical tips while emphasizing the significance of high-level context and strategy.They also discuss the common roadblocks faced by entrepreneurs, the importance of having a clear purpose, vision, and mission, and the need for aligning strategy with business plans. Jimmy also emphasizes the essential role of strategy in driving business success, leveraging technology and support systems, and effectively utilizing resources to achieve business goals.Takeaways:You need to make a business plan.You need a business strategy.Don't underestimate what you have in your backyard.Connect with Jimmy Newson:https://www.movingforwardsmallbusiness.com/membership-levels/https://www.movingforwardsmallbusiness.com/business-plan-boot-camp-2/Connect with Jeffro Website: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Jimmy Newsom, the impact influencer, empowers small businesses.05:38 Utilize available resources, seek partnerships, ensure alignment.08:02 Focus on vision, target audience, and direction.12:10 Entrepreneurs need hard work and strategic thinking.14:25 Transition from small business owner to CEO.Free High-Converting Website Checklist: FroBro.com/Checklist