How to Create Lead Magnets That Fill Your Pipeline... with Jeff Craven

Jeff Craven is a Certified StoryBrand Guide that specializes in working with consultants. He has been helping his clients communicate their value for over 10 years, and is great at helping people find their angle and turn it into messaging & collateral that makes decision makers sit up and listen.

Jeff and Jeffro talk about the complexity of crafting compelling lead magnets and collateral that resonate with prospects and add value to the buyer's journey.

They explore the significance of understanding the prospect's pain points and tailoring lead magnets to offer immediate solutions. Additionally, they tackle the importance of nurturing relationships through follow-up emails and guiding prospects along the buyer's path with valuable content.

Takeaways:

1. There are warm lead generators and hot lead generators.
2. It's always good to have a lead magnet.
3. Treat the nurturing process as a relationship.

Connect with Jeff Craven
Website: www.thoughtcraft.co/lm

Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb

Timestamps:
00:00 Episode discusses writing compelling lead magnets for business.
05:52 Familiar with David Ogilvy? Don't worry.
08:49 Organization needs innovation and talent retention solutions.
10:08 Diverse lead magnets attract and engage prospects.
15:25 Maximize resources, take assessment, trigger targeted outreach.
18:18 Creating a strong message through deeper work.
20:30 Focus on process, not just end results.

Free High-Converting Website Checklist: FroBro.com/Checklist