Shana Brewer is a dedicated professional who combines her love for animals with her skills in audience engagement to assist businesses and nonprofits. An active volunteer in a boxer rescue organization, Shana is deeply invested in the welfare of dogs. She advises groups on pinpointing and understanding their target audiences, with a strong emphasis on connecting with fellow animal lovers and previous rescuers.

Jeffro and guest Shana Brewer discuss the importance of customer-centric marketing. Shana shares her expertise in guiding businesses towards understanding their target customers, addressing their needs, and creating a seamless and personalized experience. The conversation delves into common mistakes made by businesses, the value of starting with "why," and the significance of consistent messaging across multiple channels.

Takeaways:
1. Keep the buyer journey simple.
2. Understand your customers.
3. Start with 'why'.

Connect with Shana Brewer
LinkedIn: https://www.linkedin.com/in/shanafbrewer/

Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb

Timestamps:
00:00 Digital marketing is just marketing with technology.
05:21 Customer-centric marketing means understanding the buyer's journey.
07:28 Keep it simple to avoid overwhelming customers.
12:38 Nonprofit hired digital agency, ads didn't work.
14:52 Skipping customer knowledge leads to ineffective marketing.
18:56 Understanding customers crucial for effective marketing efforts.
20:20 Gratitude for guest, listeners; focus on customers.

Free High-Converting Website Checklist: FroBro.com/Checklist

Inside the Customer's Mind: Unveiling the Secrets of Customer-Centric Marketing... with Shana Brewer