Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Rich Bornstein is a passionate storyteller with a knack for creating compelling video content. With experience in all aspects of video production, from scripting to shooting to producing, Rich has worked with a range of high-profile companies, including ESPN, CNBC, Sundance, and Adobe.He even played a role in the Netflix documentary about American Gladiators. Despite his Emmy nominations and work with major studios, Rich has a soft spot for small businesses and enjoys collaborating with them. His expertise and extensive portfolio make him a valuable resource in the world of video content creation.Jeffro delves into the art of storytelling with guest Rich Bornstein, exploring the power of crafting compelling narratives to connect with audiences. From the significance of concise storytelling in video content to the emotional impact of sharing the "why" behind a brand, Jeffro and Rich discuss the crucial role of storytelling in generating business success. Join us as we uncover the secrets of effective storytelling and its impact on creating meaningful connections with customers. Takeaways:Emotional connections matter.Concise storytelling is essential.Uncover the essence of your brand. Connect with Rich Bornstein: www.bornsteinmedia.comConnect with Jeffro Frobro:www.frobro.com www.instagram.com/frobrowebTimestamps:00:00 Passionate filmmaker with diverse experience and clients.03:42 Discovering personal passion and essence in business.06:54 Journalist used charisma to establish rapport.13:09 Filmmakers should tell stories in condensed time.16:02 Tips for effective video making with emotions.18:59 Filmmaker defends decisions despite crowd's disappointment.21:37 Seek unbiased input to refine your work.24:27 Ensure good camera quality, don't stare directly.26:38 Basic video package price includes 20% discount.Free High-Converting Website Checklist: FroBro.com/Checklist

David Owasi is a successful service-based small business owner who has worked tirelessly to build a business he is proud of. He understands the importance of lead generation and has used digital marketing to achieve recognition and growth for his company. Jeffro is joined by digital marketing expert David Owasi, founder of Outreach Genius. Together, they delve into the use of AI for lead generation and prospecting, covering topics such as personalized messaging, lead cleaning, and the importance of understanding the ideal customer profile. They also provide valuable insights into the effectiveness of AI-integrated outreach strategies, and the legal and ethical considerations when engaging in lead generation efforts. Takeaways:Utilize AI for more effective outreach and engagement.Tailor your outreach strategies.Prioritize transparency for effective collaboration  Connect with David Owasi: https://www.outreachgenius.aihttps://www.ionos.com Connect with Jeffro: https://www.frobro.comhttps://www.instagram.com/frobrowebTimestamps00:00 Passion for solving lead generation problems discussed.05:18 Use Sales Navigator, filters, and Chrome extension.07:02 LinkedIn best for B2B, consider buying lists for B2C.10:44 AI streamlines personalized messaging for LinkedIn connections.12:44 Purchased gurus' course and templates, trained AI.15:52 Directness and honesty are key in pitching.19:05 Send emails using multiple accounts for scale.24:15 Choose niche-focused agencies over general ones.25:33 Seek help rather than wasting time unsuccessfully.Free High-Converting Website Checklist: FroBro.com/Checklist

Hi, I'm Jeffro!I didn’t always have a fro. For most of my childhood, I had a flat top. Not sure why – maybe it was because it was safe, or it was just simple.But when I finally decided to grow out my hair in high school, something unexpexted happened. Turns out my hair was curly!And lo and behold, the fro was born.But beyond just having a more interesting hairstyle, my status on campus changed, along with my self-esteem. I probably wouldn’t have said that I had low self-esteem before, but now I had something unique to be proud of.Before, I was just another face in the crowd. But with my new hairstyle, suddenly all 3,000 students recognized me and my fro. Sometimes people would even reach out and touch it as they walked by.More about me: www.frobro.com/about-------------------------------------------------Free High-Converting Website Checklist: FroBro.com/Checklist

Welcome to the Digital Dominance Podcast with Jeffro, the essential guide for local, service-based businesses striving to master SEO and Digital Marketing.Each episode is packed with actionable SEO insights and digital marketing strategies, offering practical tips to enhance your online visibility and attract local clientele. Our goal is to help you not just participate, but dominate in your field.Hosted by Jeffro, the founder of FroBro Web Technologies, the Digital Dominance Podcast is more than just a series of lessons; it's an interactive experience. With Jeffro's extensive technical and marketing knowledge, you'll be equipped to transform your website from a mere online placeholder to a powerful tool for client conversion.Join us as we explore the vast potential of digital marketing and transform your business into a thriving powerhouse. If your website isn't converting visitors into clients, don't miss out on our free website optimization audit at www.frobro.com. Listen in, be empowered, and start dominating your industry. Welcome to Digital Dominance.Free High-Converting Website Checklist: FroBro.com/Checklist