How to Build a Loyal Following Using Short Form Video... with Austin Falter

Austin Falter is an enthusiastic and driven video marketer who eagerly awaits the release of reports from massive agencies. With a keen eye on trends, he is excited to see what small businesses are using and what is making money. As he eagerly anticipates the upcoming reports, Austin is determined to stay ahead of the curve in the ever-evolving world of marketing.

Jeffro interviews Austin Falter, the owner of Falter Media, to discuss short form video content and how it can help individuals and brands grow their following. Austin provides invaluable insights into crafting effective video content strategies and leveraging social media platforms such as TikTok, Instagram, and YouTube to build a loyal following and monetize that presence.

Takeaways:
1. Prioritize consistency and quality.
2. Use hashtags as keywords.
3. Patience and niche focus.

Connect with Austin Falter
Website: https://falter.media

Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb

Timestamps:
00:20 - Importance of consistency and quantity in content distribution.
02:57 - The prevalence of short form videos across platforms and the evolving landscape of social media.
07:26 - Expansion of short form reach and TikTok's competitive strategies.
14:17 - Insights into the use and function of hashtags in short form video marketing.
18:43 - Strategies for developing engaging hooks for video content.
20:52 - Austin's insights into the time frame for gaining traction and building a following.

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