Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Cal Fussman, a renowned journalist and raconteur, is a New York Times bestselling author, masterful storytelling coach, and world-renowned interviewer who has sat down with icons like Jimmy Carter, Muhammad Ali, and Richard Branson. Cal has an extraordinary ability to foster authentic connections and ask powerful questions that reveal profound insights.In this episode, Cal shares his journey from writing letters as a curious child to interviewing some of the world's most influential figures. They explore the power of storytelling, the importance of vulnerability, and how listening intently can transform your business interactions, particularly in sales. Cal's unique experiences, including traveling the world on a limited budget while relying on the kindness of strangers, have enriched his approach to interviewing and storytelling. Takeaways:Ask thought-provoking questions.Become an active listener. Emphasize personal stories.Connect with Cal FussmanWebsite: www.calfusman.com LinkedIn: https://www.linkedin.com/in/calfussman/Connect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Became close friends, cared for him deeply.05:52 Overcoming setbacks in work and education.08:33 Curiosity about vice president, letter from president.13:53 Active listening matters for building trust; Larry King.16:10 "Listening is crucial in sales, not interrupting."19:40 Ask meaningful questions to engage and win.24:17 Success lies in mastering the basics consistently.25:57 Tim Ferris podcast guest shares insightful discussion.Free High-Converting Website Checklist: FroBro.com/Checklist

Shana Brewer is a dedicated professional who combines her love for animals with her skills in audience engagement to assist businesses and nonprofits. An active volunteer in a boxer rescue organization, Shana is deeply invested in the welfare of dogs. She advises groups on pinpointing and understanding their target audiences, with a strong emphasis on connecting with fellow animal lovers and previous rescuers. Jeffro and guest Shana Brewer discuss the importance of customer-centric marketing. Shana shares her expertise in guiding businesses towards understanding their target customers, addressing their needs, and creating a seamless and personalized experience. The conversation delves into common mistakes made by businesses, the value of starting with "why," and the significance of consistent messaging across multiple channels. Takeaways:1. Keep the buyer journey simple.2. Understand your customers.3. Start with 'why'.Connect with Shana BrewerLinkedIn: https://www.linkedin.com/in/shanafbrewer/Connect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Digital marketing is just marketing with technology.05:21 Customer-centric marketing means understanding the buyer's journey.07:28 Keep it simple to avoid overwhelming customers.12:38 Nonprofit hired digital agency, ads didn't work.14:52 Skipping customer knowledge leads to ineffective marketing.18:56 Understanding customers crucial for effective marketing efforts.20:20 Gratitude for guest, listeners; focus on customers.Free High-Converting Website Checklist: FroBro.com/Checklist

Jeff Craven is a Certified StoryBrand Guide that specializes in working with consultants. He has been helping his clients communicate their value for over 10 years, and is great at helping people find their angle and turn it into messaging & collateral that makes decision makers sit up and listen.Jeff and Jeffro talk about the complexity of crafting compelling lead magnets and collateral that resonate with prospects and add value to the buyer's journey.They explore the significance of understanding the prospect's pain points and tailoring lead magnets to offer immediate solutions. Additionally, they tackle the importance of nurturing relationships through follow-up emails and guiding prospects along the buyer's path with valuable content.Takeaways:There are warm lead generators and hot lead generators.It's always good to have a lead magnet.Treat the nurturing process as a relationship.Connect with Jeff CravenWebsite: www.thoughtcraft.co/lmConnect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Episode discusses writing compelling lead magnets for business.05:52 Familiar with David Ogilvy? Don't worry.08:49 Organization needs innovation and talent retention solutions.10:08 Diverse lead magnets attract and engage prospects.15:25 Maximize resources, take assessment, trigger targeted outreach.18:18 Creating a strong message through deeper work.20:30 Focus on process, not just end results.Free High-Converting Website Checklist: FroBro.com/Checklist

Jeff Mendelson is the host of the One Big Tip Podcast, and he also develops comprehensive digital marketing campaigns for any size business. He focuses on lead generation and ROI-based initiatives, helping entrepreneurs conceptualize, develop, and then execute all-encompassing digital marketing strategies, sales funnels, paid campaigns, and more. With over 15 years of continuous digital marketing experience in all formats, Jeff is a wealth of information of what works, and what doesn't, in the digital marketing space. Jeff discusses the power of content marketing for businesses of all sizes. He emphasizes that anyone can start a content marketing strategy even without a big budget. Jeff shares valuable insights on topics like choosing the right content for your audience, utilizing hashtags effectively, the potential of paid ads, and the importance of consistency in content creation.Takeaways:Authenticity and passion drive content creation.Just get started even if it's not perfect.Schedule tasks on your to-do list.Connect with Jeff MendelsonWebsite: https://jeffmendelson.comConnect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Exploring ways to compete in digital marketing.04:18 Choosing engaging content is crucial for consumption.09:33 Gradually increase post frequency, plan and batch.13:15 Check hashtags, avoid unintended content, easy DIY.16:45 Considering hiring a ghostwriter to save time.17:29 Develop skills and manage people effectively. Don't rush.21:36 Reflect on mistakes, find a comfortable platform for expression.24:07 Schedule tasks, increase productivity, and get organized.Free High-Converting Website Checklist: FroBro.com/Checklist

Azhar Siddiqui is a business strategist with a focus on the critical role of employees in service-oriented businesses. He recognizes that personnel costs are essential investments for providing quality services. Azhar advocates for hiring talent from around the world, which he believes levels the playing field for businesses everywhere. With this global perspective, Azhar leads with innovative approaches to talent management and operational efficiency.Jeffro interviews Azhar Siddiqui, CEO and cofounder of RepStack, a company that offers talent as a service for marketing and sales roles. Azhar sheds light on the benefits of hiring a full-time team member through a vendor and discusses the importance of treating remote team members the same as local ones. He emphasizes the impact of hiring a sales development rep and shares insights on effectively managing virtual assistants. Takeaways:Start with an executive assistant.Treat global team members as local.Specialized hires for amplified output.Connect with Azhar SiddiquiWebsite: https://repstack.co/LinkedIn: https://www.linkedin.com/in/azharsid-repstack/Connect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Embracing remote work and global opportunities post-COVID.05:38 Seeking mission-driven team members to grow business.08:17 Addressing global hiring concerns with RepStack solutions.12:34 Agree with Dan, hire an executive assistant first.16:42 Marketing associate covers traditional and digital tasks.18:59 Sales development rep books and prebooks appointments.21:17 Treat remote teams like local teams for success.Free High-Converting Website Checklist: FroBro.com/Checklist

Rachel Lee is not just a branding expert—it's the psychological depth she brings to the rebranding process that sets her apart. Understanding that true rebranding involves profound internal changes as much as external aesthetics, Rachel skillfully navigates individuals and companies through the introspective journey of shifting identity. Jeffro is joined by Rachel Lee, an artist, designer, and brand stylist, to discuss the complex world of branding and brand style. Rachel takes us on a deep dive into understanding the core of brand identity and why it is crucial for small business owners to focus on this before diving into visual branding elements. She shares valuable insights on how to differentiate your business in a crowded market and provides invaluable advice for establishing an authentic and effective brand style. Takeaways:1. Start with identity.2. Embrace uniqueness.3. Focus on clarity.Connect with Rachel LeeWebsite: https://racheltylee.com/ Instagram: @racheltylee (https://instagram.com/racheltylee/) LinkedIn: Rachel Lee (https://linkedin.com/in/racheltylee/)Connect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Brand differentiation is crucial for business growth.03:15 Style reflects personality through clothing and presentation.08:17 Invest in your brand to attract customers.10:12 Business branding focuses on customers, not self-expression.14:54 Embrace and own your unique vibe confidently.17:01 Originality is subjective, but personal creation matters.19:52 Start with brand identity before visual style.23:54 Embrace your unique brand, cut out noise.Free High-Converting Website Checklist: FroBro.com/Checklist

Chuck Anderson is an expert in selling high-ticket coaching and consulting services. He understands the critical role that a steady flow of consultation calls plays in the success of such services. To address the challenge of generating these calls, Chuck advocates for the use of free webinars as a key promotional tool. Jeffro interviews affiliate marketing expert Chuck Anderson. Chuck shares insights and strategies for leveraging affiliate marketing to promote products and services. From the basics of affiliate marketing to the crucial aspects of running a successful affiliate campaign, Chuck provides valuable tips for businesses looking to expand their reach through affiliate partnerships.Takeaways:1. Be generous with your commissions.2. Build lasting relationships.3. Strategic recruitment and training.Connect with Chuck AndersonWebsite: http://affiliatemanagementexpert.com/ Website: https://chuck360.com/Discount: JEFFRO96 for Affiliate Marketing ChallengeConnect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Promote service effectively through webinars and affiliates.04:27 Affiliate program needs tracking system for effectiveness.09:13 Affiliate marketing requires a complex sales tracking system.10:34 Consolidate multi-platform tracking to avoid issues.14:20 Prepare affiliates with tech and marketing materials.17:18 ClickBank fit depends on product and recruitment.21:41 Advise to be more generous with affiliates.23:24 Affiliate marketing offers motivation and support. Connect with Chuck for more information.Free High-Converting Website Checklist: FroBro.com/Checklist

Austin Falter is an enthusiastic and driven video marketer who eagerly awaits the release of reports from massive agencies. With a keen eye on trends, he is excited to see what small businesses are using and what is making money. As he eagerly anticipates the upcoming reports, Austin is determined to stay ahead of the curve in the ever-evolving world of marketing.Jeffro interviews Austin Falter, the owner of Falter Media, to discuss short form video content and how it can help individuals and brands grow their following. Austin provides invaluable insights into crafting effective video content strategies and leveraging social media platforms such as TikTok, Instagram, and YouTube to build a loyal following and monetize that presence.Takeaways:1. Prioritize consistency and quality.2. Use hashtags as keywords.3. Patience and niche focus.Connect with Austin FalterWebsite: https://falter.mediaConnect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:20 - Importance of consistency and quantity in content distribution.02:57 - The prevalence of short form videos across platforms and the evolving landscape of social media.07:26 - Expansion of short form reach and TikTok's competitive strategies.14:17 - Insights into the use and function of hashtags in short form video marketing.18:43 - Strategies for developing engaging hooks for video content.20:52 - Austin's insights into the time frame for gaining traction and building a following.Free High-Converting Website Checklist: FroBro.com/Checklist

Julie Cortés, also known as the Freelance Rockstar, started her business before self-employment was cool and popular. She works with ad agencies, design studios, corporations and small businesses to elevate their brands through promotional copywriting. She has created a framework based on over 25 years as a copywriter & 20 as the founder of The Freelance Exchange, along with several years as a business coach, speaker & adjunct professor. Julie shares valuable insights on how to make a business stand out in a crowded market. Julie emphasizes the importance of authenticity and taking risks to truly differentiate your brand. She provides guidance on overcoming the challenges of imposter syndrome, developing a distinct brand identity, and leveraging promotional copywriting to captivate your audience. Join the conversation as Julie and host Jeffro unpack the essential strategies for building a standout brand.Takeaways:1. Embrace authenticity.2. Recognize the value you bring and seek outside perspectives.3. Hire someone to help you be polished.Connect with Julie CortésWebsite: https://www.juliecortes.comConnect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Tips for standing out in a crowded market - with Julie Cortes.05:37 Know your strengths, outsource your weaknesses.07:42 Branding exercise: introspective, important for target audience.11:33 Added personality and visual impact to the brand.15:47 Differences between copywriting and content writing explained.19:23 Solopreneurs should invest in professional help.20:52 Gratitude for wisdom shared, contact Julie.Free High-Converting Website Checklist: FroBro.com/Checklist

Chase Barmore is the co-host of the Sales Players podcast, and a Strategic Account Executive at Hyros, one of the top ad tracking and attribution platforms.  He has a deep understanding of campaign tracking and optimization, and a wealth of experience from launching two companies, plus helping his company grow from 0 to 1 million in annual recurring revenue not once, but twice.Jeffro discusses the significance of tracking digital marketing campaigns, accompanied by guest Chase Barmore, a strategic account executive at Hyros. Chase shares his wealth of experience and knowledge in campaign tracking and optimization, highlighting the common pitfalls, the importance of data insights, and the impact on decision-making for businesses.Takeaways:1. It's possible to track phone calls, not just clicks.2. Utilize advanced tracking platforms such as Hyros.3. Start small with ad spend and scale up.Connect with Chase BarmoreWebsite: www.chasebarmore.comLinkedIn: https://www.linkedin.com/in/chase-barmore/Hyros: http://hyros.com/affiliate-grow.html?fpr=frobroConnect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Tracking results is crucial in advertising success.06:05 First AE job led to successful audience targeting.10:17 Tracking phone calls vital for digital marketing.11:26 New possibilities in ad spending and tracking.17:18 Agency and owner unaware of repeated targeting.20:34 Accurate reporting is essential for performance.22:46 Recommend CRM, seek niche-specific agency expertise.Free High-Converting Website Checklist: FroBro.com/Checklist