Digital Dominance: Proven Marketing Strategies to Grow Your Service Business Leveraging Google Ads for Local Business Growth... with Craig Graham (Part 1)
Craig Graham, co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Commerce.
They discuss topics such as budget management, keyword targeting, and strategies based on the type of product or service being offered. Craig's expertise shines through as he provides practical advice for getting started with Google Ads and optimizing campaigns for success.
Takeaways:
1. If you want a budget friendly, hands-off approach, use Google Local Service Ads.
2. Understand the differences of ad types and their suitability for your business.
3. Consistent online presence.
Connect with Craig Graham
LinkedIn: https://www.linkedin.com/in/craig-graham-grayvault/
Website: https://grayvaultconsulting.com/
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Website: https://www.frobro.com
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Timestamps:
00:00 Reconsider Google Ads for business growth potential.
04:19 Success with Google Ads takes 1-3 months.
07:49 Local services ads: pay per lead benefit.
12:33 Search ads trigger results, clicks, local listings. Shopping ads serve multiple placements for ecommerce.
14:06 Google dominates web advertising, targeting local audiences.
17:16 Avoid smart ads, start with local services.
20:41 Agency should provide proactive, quality lead generation.
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