Thomas Helfrich is most fondly recognized for his sassy demeanor and his expertise in marketing. As a regular guest on a popular podcast, he not only entertains with his lively personality but also shares valuable insights into building successful sales pipelines. At the helm of his own marketing agency, Thomas is committed to guiding solopreneurs and small businesses through the competitive labyrinth of the industry.

Jeffro sits down with Thomas Helfrich, the founder of InstantlyRelevant.com, and an expert in utilizing LinkedIn for lead generation. With over a billion users, LinkedIn is a powerful platform for professionals, but simply being present on it does not generate sales. Thomas and Jeffro discuss the strategies and tactics that are working today to create a successful sales pipeline onLinkedIn, emphasizing the importance of networking and authenticity.

Takeaways:

Get clear on your ideal prospect.
Focus on a small focused niche.
Don't automate your LinkedIn outreach.

Connect with Thomas Helfrich
www.instantlyrelevant.com | www.neverbeenpromoted.com

Connect with Jeffro
www.frobro.com | TikTok

Timestamps:
00:00 LinkedIn dominates professional networking with over a billion users.
03:17 LinkedIn profile should attract, not seek employment.
06:56 Create relevant content for a specific audience.
12:22 For solopreneurs, use personal and business content.
14:02 Avoid automation, focus on authentic interactions instead.
16:20 Content strategy guides persona-driven newsletter planning.
19:53 Gratitude for advice, connect with Thomas. Book available.

Free High-Converting Website Checklist: FroBro.com/Checklist

How to Create a Sales Pipeline on LinkedIn... with Thomas Helfrich