Lessons in Demand Generation for Building a Growth Engine... with Janelle Amos

Janelle Amos is the Founder and Chief Strategist at Elevate Growth. She helps businesses create a comprehensive demand gen strategy that drives brand awareness, customer acquisition, and revenue growth.  She’s passionate about keeping her promises to her clients, and she has a great track record of producing results for her clients.

Janelle joins Jeffro to discuss the ins and outs of demand gen and its significance for building a brand. Janelle provides valuable insights into the assessment of company marketing needs, the role of lead generation within demand gen strategy, and the critical importance of setting clear KPIs for marketing success.

Takeaways:
1. Not everyone needs demand gen.
2. A marketing audit from a 3rd party can be super helpful.
3. Know your metrics and plan to iterate.

Connect with Janelle Amos
Website: elevate-growth.com
LinkedIn: https://www.linkedin.com/in/janelleamos/

Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb

Timestamps:
00:00 Demand Gen is a go to market strategy.
04:29 Capture and define brand awareness and experience.
08:48 Demand gen experience recommends 4-6 weeks strategy.
10:35 Marketing engine takes time, metrics are crucial.
13:37 Identify North Star, then set specific goals.
17:01 Proprietary framework assesses company's marketing efficiency.
22:06 Seek professional help before making marketing decisions.
22:56 Partner with experienced marketers before diving in.

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