Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Chad Lauer is an expert in sales and client relations, particularly vocal about the challenges of quota-driven sales environments in large agencies. He persistently advocates for the personalized approach that boutique agencies offer, emphasizing the importance of building solid, consultative relationships with clients over transactional interactions.Jeffro sits down with Chad Lauer, the founder and president of Lauer Media Company, to discuss the nuances of B2B sales as a service. Chad brings his extensive experience in the digital marketing industry, shedding light on the misconceptions, challenges, and best practices when it comes to working with digital marketing agencies.Takeaways:1. Transparency is crucial2. Sales and marketing alignment is essential.3. Sales as a service is a game-changer.Connect with Chad LauerYoutube: https://www.youtube.com/@lauerpowerpodcastConnect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Large agencies drive quota-driven culture, causing failure.04:56 Clients demanding transparency from digital marketing agencies.06:50 Enhanced transparency reduced contentious conversations in marketing.12:33 Agency education on ROI, setting campaign goals.16:10 Key questions to ask before starting campaign19:49 Traditional ad strategy ineffective for small businesses.20:36 Train, invest, and lose reps? Let us help.23:48 Appreciation for important conversation, connect with Chad.32Free High-Converting Website Checklist: FroBro.com/Checklist

Jordan Aspen is a virtual and hybrid event coordinator that helps people connect with their audience in a way that aligns with their values and desires, not just the algorithms of social media. She and her husband Paul help with all aspects of your virtual event, from software, to speakers, production, and more.Jordan Aspen shares her expertise as a virtual and hybrid event coordinator. She discusses the various types of virtual events, the planning timeline, sponsorships, and the importance of creating a North Star objective to guide event decisions. Jordan also shares a personal story about the impact of virtual events on her life.Takeaways:1. Figure out your north star (objectives) for your event before doing anything else.2. Start promoting your virtual event 3 weeks prior.3. Virtual events still provide human connection if you do it right.Connect with Jordan AspenWebsite: https://civilizedanimal.com/buyfrostConnect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Homeschool summit connects parents and entrepreneurs.07:03 Create events based on North Star objectives.10:38 Spreading work over multiple days for efficiency.14:17 90-120 days ideal for planning event due to speakers.17:21 Prepare assets for speakers, promote event efficiently.19:54 Adapting virtual event strategy for shifting market.24:13 Virtual event sponsorships require strategic software.25:47 Virtual events provided crucial accessibility during postpartum.Free High-Converting Website Checklist: FroBro.com/Checklist

Thomas Helfrich is most fondly recognized for his sassy demeanor and his expertise in marketing. As a regular guest on a popular podcast, he not only entertains with his lively personality but also shares valuable insights into building successful sales pipelines. At the helm of his own marketing agency, Thomas is committed to guiding solopreneurs and small businesses through the competitive labyrinth of the industry.Jeffro sits down with Thomas Helfrich, the founder of InstantlyRelevant.com, and an expert in utilizing LinkedIn for lead generation. With over a billion users, LinkedIn is a powerful platform for professionals, but simply being present on it does not generate sales. Thomas and Jeffro discuss the strategies and tactics that are working today to create a successful sales pipeline onLinkedIn, emphasizing the importance of networking and authenticity.Takeaways:Get clear on your ideal prospect.Focus on a small focused niche.Don't automate your LinkedIn outreach.Connect with Thomas Helfrich www.instantlyrelevant.com | www.neverbeenpromoted.com Connect with Jeffrowww.frobro.com | TikTokTimestamps:00:00 LinkedIn dominates professional networking with over a billion users.03:17 LinkedIn profile should attract, not seek employment.06:56 Create relevant content for a specific audience.12:22 For solopreneurs, use personal and business content.14:02 Avoid automation, focus on authentic interactions instead.16:20 Content strategy guides persona-driven newsletter planning.19:53 Gratitude for advice, connect with Thomas. Book available.Free High-Converting Website Checklist: FroBro.com/Checklist

David Newman is a seasoned professional who recognizes the critical yet often overlooked relationship between marketing and sales in corporate landscapes. He distinctly understands that while marketing's role is to create the charm that draws potential clients to the table, the true sales journey begins once that first conversation sparks. Jeffro is joined by marketing and sales expert David Newman to discuss the art of the first sales call and how to ensure it sets the stage for future success.They shared insights on how marketing and sales interplay to draw in optimal customers and how taking action can dispel the fears associated with sales calls.Takeaways:1. Action eliminates fear.2. Let your prospects do the talking. 3. Always use a qualification form.Connect with David Newmanwww.doitmarketing.com/webinarwww.doitmarketing.com/manifestoConnect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Transition to sales effectively to retain leads.05:33 Marketing must prioritize buyer needs and intimacy.09:06 Craft messaging based on research, relevance, relationship.11:18 Best clients want, not need, your services.14:21 Engage prospects with small asks for success.17:55 Initial discovery to assess problem and fit.20:23 Focus on speaking with economic buyers for sales.24:01 Five powerful follow-up questions for effective communication.27:19 Prepare, remind, and propose with confidence.Free High-Converting Website Checklist: FroBro.com/Checklist

Craig Graham, Co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Commerce.They discuss topics such as budget management, keyword targeting, and strategies based on the type of product or service being offered. Craig's expertise shines through as he provides practical advice for getting started with Google Ads and optimizing campaigns for success. Takeaways:1. Performance Max ads are like a combination of all other Google Ads rolled into one.2. Know your margins and desired cost to acquire a customer before starting a campaign.3.  Monitor metrics such as impressions, clicks, conversions, and cost per lead.Connect with Craig GrahamLinkedIn: https://www.linkedin.com/in/craig-graham-grayvault/ Website: https://grayvaultconsulting.com/Connect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Google Ads and SEO work together for leads.05:57 Metrics guide campaign success: impressions, clicks, conversions.07:47 Google Ads, Analytics for starters, external platforms later.11:18 Consider various aspects for budget and strategy.16:24 Bottom-up approach, prioritize generating revenue quickly. Consistent budget.17:48 Start with budget, scale with profit.Free High-Converting Website Checklist: FroBro.com/Checklist

Craig Graham, co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Commerce.They discuss topics such as budget management, keyword targeting, and strategies based on the type of product or service being offered. Craig's expertise shines through as he provides practical advice for getting started with Google Ads and optimizing campaigns for success. Takeaways:1. If you want a budget friendly, hands-off approach, use Google Local Service Ads. 2. Understand the differences of ad types and their suitability for your business.3. Consistent online presence.Connect with Craig GrahamLinkedIn: https://www.linkedin.com/in/craig-graham-grayvault/ Website: https://grayvaultconsulting.com/Connect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Reconsider Google Ads for business growth potential.04:19 Success with Google Ads takes 1-3 months.07:49 Local services ads: pay per lead benefit.12:33 Search ads trigger results, clicks, local listings. Shopping ads serve multiple placements for ecommerce.14:06 Google dominates web advertising, targeting local audiences.17:16 Avoid smart ads, start with local services.20:41 Agency should provide proactive, quality lead generation.Free High-Converting Website Checklist: FroBro.com/Checklist

Ben Albert isn't your typical marketer; he's a man whose professional journey has led him to embrace a "value first" philosophy. Shifting away from self-promotion, he focuses on building relationships and providing genuine value to audiences and clients. Ben believes that success comes not from declaring oneself the best, but from enhancing the lives and businesses of others. Jeffro is joined by guest Ben Albert, a successful entrepreneur and host of the Real Business Connections podcast. Jeffro and Ben dive into the world of marketing and discuss how to overcome psychological barriers and start successfully marketing your business, even if you're new to the game or feel uncomfortable with sales. Takeaways:Lead with value.Don't wait for perfection.Consistent online presence.Connect with Ben AlbertFacebook | Facebook | Instagram | LinkedIn | YouTube | Apple Podcast | SpotifyEmail: ben@balbertmarketing.comAbout Ben + Press Appearances: https://realbusinessconnections.com/host/Balbert Marketing LLC: http://balbertmarketing.com/Free Consultation / Meet and Greet: https://calendly.com/balbertmarketing/zoom30Connect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Overcoming marketing barriers with Ben Albert's advice.05:04 Understanding business challenges leads to better decisions.08:01 Mindset, hard work, and documenting progress.11:47 Get rewards for sharing smoothies on social.15:19 Consistency matters in appointments and online presence.19:02 Success is a unique combination we possess.19:53 Understanding team, market, and personal strengths.Free High-Converting Website Checklist: FroBro.com/Checklist

Charles Cormier gets 100 meetings per week using unconventional cold email tactics that leverage AI.  He knows what works and what doesn’t, and he has refined the process to make cold email predictable and scalable.  He founded a company called TopLeads where he helps set up these systems for his clients over and over again.  He’s a true entrepreneur, always building and growing and looking forward to the next challenge.Charles shares his journey and insights into the world of cold email marketing, offering valuable tips and strategies for entrepreneurs looking to improve their cold outreach efforts.Takeaways:1. Use Apollo + SendGrid for cold email.2. Use pattern interrupts to improve open rates. 3. Lead with value, don't pitch right away.Connect with Charles CormierWebsite: www.topleads.agencyWebsite: www.charlescormier.comConnect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Cold outreach key for digital marketing success.04:59 Google and Yahoo limit deliverability, Facebook bans.08:11 Report on 56 health tech HR trends12:20 Understanding and targeting your ideal audience.14:30 Podcasting is the new way of selling.16:21 Gradually increase emails to 150 daily. Use Sendgrid for deliverability as a service.21:28 Low response rate, long sales cycles, tough market.22:53 Dabbled in email campaigns, considering switching platforms.Free High-Converting Website Checklist: FroBro.com/Checklist

Janelle Amos is the Founder and Chief Strategist at Elevate Growth. She helps businesses create a comprehensive demand gen strategy that drives brand awareness, customer acquisition, and revenue growth.  She’s passionate about keeping her promises to her clients, and she has a great track record of producing results for her clients.Janelle joins Jeffro to discuss the ins and outs of demand gen and its significance for building a brand. Janelle provides valuable insights into the assessment of company marketing needs, the role of lead generation within demand gen strategy, and the critical importance of setting clear KPIs for marketing success.Takeaways:1. Not everyone needs demand gen.2. A marketing audit from a 3rd party can be super helpful.3. Know your metrics and plan to iterate.Connect with Janelle AmosWebsite: elevate-growth.com LinkedIn: https://www.linkedin.com/in/janelleamos/Connect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Demand Gen is a go to market strategy.04:29 Capture and define brand awareness and experience.08:48 Demand gen experience recommends 4-6 weeks strategy.10:35 Marketing engine takes time, metrics are crucial.13:37 Identify North Star, then set specific goals.17:01 Proprietary framework assesses company's marketing efficiency.22:06 Seek professional help before making marketing decisions.22:56 Partner with experienced marketers before diving in.Free High-Converting Website Checklist: FroBro.com/Checklist

Harvey Hirsch is a retired Direct Marketing & Sales Promotion expert specializing in New Business Development Strategies in the B2B space. His work for clients has earned over 100 industry and trade association awards, and the average response rate for his campaigns has been an astounding 50% when targeting “C” level decision makers. Harvey’s unique personalized 3D-Variable Data Shaped Print marketing technology was granted a US Process Patent in 2003 and it allows him to provide new ways of approaching prospects that never existed before.Harvey's unique approach has resulted in astounding response rates, challenging traditional marketing strategies. They talked about his innovative three-dimensional variable data shaped print marketing technology and its game-changing effects on business development strategies. Takeaways:1. Be unique to stand out and get noticed.2. It's better to focus more effort on a smaller group.3. Personalization can go way beyond name and address.Connect with Harvey HirschWebsite: http://www.harveyhirsch.com/Youtube: https://www.youtube.com/channel/UC_1s30PUDVK0pp98AIq4C_QConnect with JeffroWebsite: https://www.frobro.comSocial Links: https://www.tiktok.com/@frobrowebTimestamps:00:00 Harvey Hirsch achieves 50% response rate.06:04 Innovation in printing: thick stocks and personalization.08:42 Printer versatility brings innovation, gender-neutral messaging future.12:42 Direct mail costs and customer engagement strategy.15:38 Introduced interactive die cutting, transformed ink company.18:55 Digital power yields 50% response, $1M bill.22:23 Business owners need a mental shift for customization.24:54 Support marketing program, doesn't drive it. Public relations.27:20 Appreciation for Harvey, tune in next time.Free High-Converting Website Checklist: FroBro.com/Checklist