How to use engagement to harness the power of social media... with Aviva Fustochenko

Summary

In this episode, Aviva Fustochenko, a social media management expert, shares insights and tips on leveraging social media for small service-based businesses. The conversation covers the importance of social media engagement, optimizing content strategies, and utilizing Facebook groups for referrals. Aviva emphasizes the need for businesses to have a strong online presence and the role of branding in social media marketing. The episode concludes with Aviva offering discounts on review management and social media packages for listeners.

Keywords

social media, engagement, content strategies, Facebook groups, referrals, branding, online presence

Takeaways

• Mastering social media presence is crucial for small service-based businesses in the digital age.
• Engaging with customers on social media platforms is an opportunity to get in front of them and increase visibility.
• Facebook groups can be a valuable source of referrals and should be utilized to connect with target audiences.
• Consistency in posting and branding is key to building a strong online presence.
• Tracking the effectiveness of organic social media posts can be challenging, but indicators such as increased phone calls and website visits can show progress.
• Paid ads on social media platforms should be tailored to the target audience and goals of the business.
• Branding plays a significant role in social media marketing and helps create easy retrievability for potential customers.
• Asking customers where they found the business and using unique codes or phone numbers can help track the effectiveness of social media efforts.

Sound Bites

"A super scary statistic is the average adult spends 3.5 to 4 hours a day on social media."

"The shift that you have to make as a business owner is going from simply consuming social media to being one of the creators and producers on the platform."

"Facebook groups have become one of the number one referral sources to date."

Links

http://www.avfsolutionsgroup.com/

Chapters

00:00 Introduction to the Importance of Social Media Presence
08:39 The Importance of Having a Business Page on Facebook
15:26 Analyzing the Performance of Different Types of Content

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