The Astonishing Power Of AI And Video Marketing... with Nick Niehaus

Summary

In this episode, Jeffro interviews Nick Niehaus, the co-founder and CEO of Business Video School, about the intersection of video, artificial intelligence (AI), and lead generation strategies for small business owners. They discuss the power of video in marketing, the impact of AI on lead generation, and practical strategies for leveraging video and AI effectively. Nick emphasizes the importance of using video messaging to build trust and relationships with customers, and how AI can be used to provide customized experiences and generate leads. He also introduces his new project, Everyday AI, which offers AI tools for businesses.

Links

Nick’s Website: https://www.bizvideoschool.com/ 

Nick’s Personal Facebook Profile: https://www.facebook.com/nniehaus

Takeaways

• Video is a powerful tool in modern marketing because it activates parts of the brain that develop trust and familiarity.
• Using video messaging, such as personalized happy birthday videos, can help small business owners build relationships and trust with their audience.
• AI can be used to provide customized experiences and generate leads by creating tools that offer personalized advice or recommendations.
• When using AI, it's important to be specific in providing instructions and to double-check the output for accuracy.
• Start small and take baby steps when incorporating video and AI into your business strategy.

Sound Bites

"When someone watches a video, it activates the part of the brain that develops trust and familiarity."

"Video messaging shows people you care about them and helps build relationships."

"AI can provide completely custom advice or recommendations based on specific information provided by the user."

Chapters

00:00 Introduction and Background of Nick Niehaus
01:27 The Power of Video in Modern Marketing
12:19 Using AI to Provide Customized Experiences and Generate Leads

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