Reaching More Prospects through Influencer Marketing... with Enelin Toneva

Summary

In this episode, Enelin Toneva, CEO and founder of Vivian Agency, discusses influencer marketing for service businesses. She explains that service businesses can still benefit from influencer marketing by allowing influencers to try their services and share their personal experiences. Enelin also emphasizes the importance of working with micro-influencers who have high engagement rates. She advises businesses to track and analyze the success of influencer campaigns and scale based on the top-performing influencers. Enelin recommends considering influencer marketing once a business has established social proof and a successful sales channel. She distinguishes between influencers and brand ambassadors, highlighting the long-term and exclusive nature of brand ambassador relationships. Enelin also discusses the balance between reach and demographic alignment when selecting influencers. She provides guidance on providing information to influencers without stifling their creativity. Enelin concludes by encouraging businesses to explore the opportunities of influencer marketing.

Takeaways

• Service businesses can benefit from influencer marketing by allowing influencers to try their services and share their personal experiences.
• Working with micro-influencers who have high engagement rates can be more effective than working with larger influencers.
• Tracking and analyzing the success of influencer campaigns is crucial for scaling and optimizing results.
• Businesses should consider influencer marketing once they have established social proof and a successful sales channel.

Links

https://www.vivianagency.com/


Chapters

00:00 Introduction to Influencer Marketing
01:16 Influencer Marketing for Service Businesses
05:08 Finding Influencers Outside Your Location
06:04 Choosing the Right Influencer
07:02 Engagement with Influencers
08:19 Working with Micro-Influencers
09:54 Working with a Large Number of Influencers
10:17 Paying Influencers
13:49 When to Consider Influencer Marketing
15:07 Influencer vs Brand Ambassador
20:36 Guidance for Affiliate Influencers
23:01 Final Thoughts

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