More 2 Marketing

How was marketing used in the era of the Titanic? In this podcast, Susan discusses the Titanic as a symbol of luxury and innovation in the early 20th century. She explores the types of products and services advertised for the Titanic, including culinary delights, luxury amenities, and travel and lifestyle products. Susan also highlighs the legacy of brands like Coca-Cola and the White Star Line, which influenced modern cruise liners. She emphasises the importance of knowing the audience and creating an experience, as well as being aware of over-promising. The conversation ended with Susan reflecting on the Titanic's impact on marketing and the legacy it has left.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

New Year and end of year sales - good or bad? In this podcast, we discuss the reasons behind companies' end-of-year and end-of-financial-year sales. Susan discusses three key elements: consumer psychology, retailer motivation, and marketing cycles. Susan explains that consumer psychology plays a significant role during holiday periods, as people are more inclined to buy gifts or prepare for the New Year. Retailer motivation involves clearing unsold inventory to make room for new stock and capitalising on end-of-year bonuses. Lastly, marketing cycles involve sales periods tied to natural lulls post-holidays. Susan also highlights the benefits and drawbacks of these sales campaigns, including a potential boost in revenue and the ability to meet annual revenue goals for seasonal products. Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Christmas marketing campaigns - a history In this podcast, we learn trace the development of Christmas marketing from its origins to the present day, highlighting the role of early advertisements, Charles Dickens' "A Christmas Carol," and the creation of the first Christmas card. Susan discusses the emergence of Santa Claus as a symbol of Christmas marketing, thanks to brands like Coca-Cola, and the impact of digital platforms and social media on modern holiday campaigns. Susan emphasised the importance of inclusivity, diversity, and sustainability in contemporary marketing, and previewed future innovations such as artificial intelligence and the metaverse. What is your favourite Christmas ads and campaigns?   Visit ⁠@more2marketing⁠  www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

The power of company culture with Chris Dyer In this podcast, Susan and her guest, Chris Dyer, discuss the power of company culture. Chris, an expert in company culture and a former leader of teams of thousands, shares his journey of discovering the importance of culture in his business. He started his business after 9/11 and realised that his company's culture was not right. He became curious about culture and learned everything he could about it. His passion for culture led to his company being recognised for its positive culture and work environment, which attracted attention from other companies. Susan and Chris discuss how a positive company culture can have a lasting impact, as employees who experience it are likely to share their positive experiences with others, influencing other companies.   Chris Dyer is a recognized company culture and remote work expert. As a former CEO managing thousands of people, his companies consistently were named a best place to work. They have also been named a fastest growing company by Inc Magazine 5 times. Chris routinely consults and speaks, and Inc Magazine ranked him as the #1 Leadership Speaker on Culture. He has two bestselling books The Power of Company Culture and Remote Work, and has been named #5 on the Leadershum Power List, a Top 50 Voice in Leadership, a Top 40 Change Management Guru, a Top 50 Global Thought Leader, and a Top 50 leadership podcast, Top 50 HR Leaders Shaping the Future of Work, and a Top 101 Global Employee Engagement & Experience Influencers by Inspiring Workplaces and Work Buzz, just this year. As a keynote speaker his goal is to inspire audiences with a straightforward delivery, insightful candor, and engaging humor. His talks leave audiences permanently transformed, offering innovative perspectives on leadership to improve company culture, and empower organizations to discover new successes. Countless companies have unlocked productivity, performance, and profits by implementing his 7 Pillar Strategy. Linkedin - https://www.linkedin.com/in/chrisdyer7/ Learn more at Blog: https://chrisdyer.com/chris-dyer-blog/ Website: https://chrisdyer.com/ Instagram: https://www.instagram.com/chrispdyer7 Tik Tok: https://www.tiktok.com/@chrisdyer.com YouTube: https://www.youtube.com/@ChrisDyer Facebook: https://www.facebook.com/chrispdyer7 X: https://x.com/i/flow/login redirect_after_login=%2Fchrispdyer   Books: The Power of Company Culture – how any business can build a culture that improves productivity, performance and profits Remote Work – redesign processes, practices and strategies to engage a remove workforce     Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The no-code revolution: How to automate your business without coding with Michael Greenberg In this podcast, Susan and Michael Greenberg discussed the concept of the "no code revolution" and its potential to automate businesses without the need for coding. Michael, the founder of 3rd Brain Digital, shared his insights on how businesses can streamline operations and maximise efficiencies through cutting-edge tools, including AI and no code technology. He emphasised the importance of documenting business processes to identify areas for automation and integration, which can lead to increased productivity and cost savings. Susan expressed her interest in this topic, highlighting the potential for consistency and error detection through automation.   Michael Greenberg, CEO of Third Brain Automation, is the digital ops, automation & AI expert helping $2M-$100M businesses unlock explosive growth. Seasoned entrepreneur on a mission to empower the next generation of founders. Linkedin - https://www.linkedin.com/in/gentoftech/ Learn more at http://3rdbrain.co/ http://gentof.tech/     Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How to create a mission and value statement you can stick to In this podcast, we learn more about the importance of value statements, mission statements, and vision statements in shaping an organisation's identity and strategy. Susan uses examples from Patagonia, Zappos, NASA, and Walmart to illustrate how these statements can influence a company's culture and decision-making processes. Susan emphasises the need to involve stakeholders, identify core values, articulate the organisation's purpose, align with the vision, and communicate and reinforce these statements regularly. She also highlighted the significance of making these statements visible across all platforms and integrating them into the branding and employee onboarding experience.   Visit ⁠@more2marketing⁠   www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Scaling your business without sacrificing culture: How to grow your business while maintaining its core values and culture with Manish Dudharejia In this podcast, Manish discusses the importance of culture in scaling a business, sharing his experience of growing a digital marketing agency into a global enterprise. He emphasised the need for hiring diverse personnel who fit the organisation's culture, and the benefits of having a positive work environment. The conversation also touched on the common mistakes companies make when scaling up, the importance of maintaining a strong company culture, and the success of their respective companies' 'queen bee' philosophy.   Manish Dudharejia Manish bootstrapped his company from a mere $1200 to a multi-million-dollar enterprise. E2M Solutions is now the premier white-label provider for over 250 digital marketing agencies globally. Remarkable Growth: Starting with a single developer, Manish has grown his team to over 150 employees, operating from a state-of-the-art office in India. Top Speaker and Influencer: Manish is a sought-after speaker in the digital agency space, having spoken at prestigious events like Elevate 2024. He has also been featured on some of the top podcasts in the industry. He built a state-of-the-art facility on the other side of the world. It’s just amazing! See a tour here: https://www.youtube.com/watch?v=Dxh-A0zksg0 Linkedin   https://www.linkedin.com/in/manishdudharejia/ Learn more at http://www.e2msolutions.com/   Visit ⁠@more2marketing⁠   www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Crafting successful product launches utilising market research In this podcast, we learn more about the crucial role of market research in product development and launch, particularly for consumer packaged goods (CPGs) and fast moving consumer goods (FMCGs). Susan pointed out the unique characteristics of each and the distinct research approaches required. Susan also stressed the importance of market research for new businesses, suggesting cost-effective strategies such as online surveys, social media listening, and competitive analysis. She emphasises the need to identify the core consumer need a product addresses, as it guides all subsequent research efforts. Susan highlights that research is an ongoing process that should inform every stage of a product's life cycle, from initial development to post-launch improvements. By investing in research, businesses can build products that resonate with their audience, stay competitive in the market, and drive long-term success.   Visit ⁠@more2marketing⁠  www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

How to navigate the complexities and create an award-winning brand that stands the test of time with Zoë Phillips-Price In this podcast, Susan and Zoe discuss the complexities of marketing and brand building, with Zoe sharing her extensive experience in marketing across various industries and continents. They also explored the challenges and strategies involved in building a brand, particularly in the digital health industry, emphasising the importance of understanding the customer's needs, staying true to the brand's purpose, and maintaining consistency and authenticity. Lastly, they shared their experiences working on various brand campaigns and the significance of brand storytelling in creating a unique identity in the market.   Zoë Phillips-Price As an executive leader, Zoë has spent 20+ year career navigating the always changing world of marketing. Zoë has journeyed across three continents over the past two decades, crafting strategies for both global giants (including Nike, Adidas, Microsoft and Walmart) and start-ups alike. And while Zoë wears many professional hats, at the core, she is a storyteller, dedicated to building brand narratives that resonate. Linkedin  https://www.linkedin.com/in/zo%C3%AB-phillips-7160871/ Learn more at https://www.zoephillips.com/   Visit ⁠@more2marketing⁠   www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

A guide to retail marketing In this podcast, we learn about the evolution of retail marketing in the digital age. Susan highlights the shift from traditional brick-and-mortar dominance to the rise of e-commerce and the integration of online and offline experiences through Omni Channel strategies. Susan also emphasises the importance of data-driven marketing, personalised experiences, and the role of influencers in modern retail marketing. She touched on the growing trend of sustainability and the potential future impact of the metaverse and AI in retail. The core focus of retail marketing, according to Susan, is to connect with customers and create a brand they love and trust.   Visit ⁠@more2marketing⁠    www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.