The ultimate guide to digital marketing In this podcast, we learn about the critical role of digital marketing in contemporary businesses, noting its ability to increase brand recognition, foster engagement, and drive sales. Susan highlights the necessity of establishing clear objectives, comprehending the target audience, and examining competitors. Other areas discussed include various digital marketing channels including SEO, social media marketing, content marketing, email marketing, and PPC advertising, and the significance of creating high-quality, pertinent content. Susan concludes by emphasising the need to optimise conversion rates, analyse outcomes, and blend all components for optimal results.   Visit ⁠@more2marketing⁠ for more info and to access transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Discussing digital transformation and product culture with Joca Torres In this podcast, we learn more about digital transformation for products. Joca shares his views on digital transformation and product culture. Joca shared his experiences, emphasising the importance of bridging the gap between IT and business, and the need for a focus on results rather than just product development. They also discussed the trend of using apps for business and customer engagement, and the importance of experience in the C-suite for effective digital transformation.      ⁠Linkedin⁠ With over 30 years of experience in the Internet and IT market, Joca is a passionate technologist and manager who helps companies and their leaders bridge the gap between business and technology through education, coaching, and advisory services on product management and digital transformation.     Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

More 2 Marketing is a conversational podcast hosted by Susan Walsh, where various marketing concepts, products, and related business topics are discussed. Susan engages in conversations with industry experts to explore topics and provide valuable insights. The aim is to enhance strategies, approaches and principles that can be applied in real life – which is shared through examples. The podcast aims to provide valuable insights and discussions on a wide range of subjects, making it suitable for both beginners and seasoned professionals. The format of the podcast is conversational, fostering an engaging atmosphere for listeners to learn and exchange ideas about marketing/product strategies, business, trends, and best practices. Who will benefit from this podcast: Marketing, product and business professionals: Individuals working in marketing, product or business roles who seek to deepen their knowledge and stay updated on the latest industry trends and strategies.Business owners and entrepreneurs: Those looking to enhance their understanding of marketing concepts and tactics to effectively promote their products or services.Students and academics: Students studying marketing or related fields, as well as academic professionals interested in gaining practical insights and real-world perspectives on marketing.Podcast enthusiasts: People interested in engaging discussions and valuable insights on various marketing, product and business topics, regardless of their professional background. Add More 2 Marketing to your playlist now. Susan Walsh’s podcast, More 2 Marketing, serves as a valuable resource for anyone interested in expanding their knowledge of marketing/product/business strategies, branding, and product development in today’s dynamic business landscape. Through insightful discussions and expert interviews, Susan provides actionable insights to help her audience thrive. Interested in becoming a guest – learn more.

Understanding consumer motivations, decision-making processes, and behaviour to tailor marketing efforts In this podcast, we discuss the importance of understanding consumer motivations, decisions, and behaviours in the evolving landscape of marketing. Emphasising the need to decipher consumer behaviour, understand consumer motivation, unravel decision-making processes, consider external factors, acknowledge the role of emotions, personalise products and services, leverage data for insights, build trust, and adapt to changing consumer behaviour. Susan stressed that comprehending consumer motivations and adapting to the ever-changing landscape of consumer behaviour empowers businesses to stay ahead in the competitive market.     Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Product expert Teresa Torres discusses continuous discovery in product management, highlighting the importance of making effective decisions and understanding customer needs. She shares insights from her journey in early-stage startups, emphasizing the satisfaction of product impact despite challenges. Torres explores the evolution of product management towards market-driven decision-making and the significance of cultivating habits for success in the digital product world.

How is buying a pair of shoes like a marketing plan In this podcast, we liken the process of buying shoes to creating a marketing plan, asserting that both involve purposeful selection, strategy development, execution, adoption, and storytelling. Highlighting the importance of considering comfort, style, and purpose, and suggested that selecting strategies and tactics tailored to the target audience and business goals is akin to shopping for shoes. Underscored the need for ongoing evaluation and adaptability, based on market dynamics and performance, in both scenarios.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠

Talking with Jim Penman, the man behind all the Jim's franchises - what does the path of an entrepreneur look like? In this podcast, we meet an Australian entrepreneur who has helped thousands - Jim Penman. Jim shared his unconventional career journey, starting with a doctorate in university and eventually venturing into the business of lawn mowing. He emphasised the key to his success has been the importance of customer service, revealing that the business receives very few complaints and often seeks feedback to improve their services. Jim also highlighted the importance of staying connected with his franchisees and customers, and spends time in their call centre to understand their needs. ⁠Linkedin⁠ Jim Penman - CEO of Australia's largest franchise. He has helped people build successful lifestyle businesses with over 5,000 franchisees and counting. More about Jim. Learn more about becoming a franchise with Jim!   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What are the C's in marketing? How many are there? In this podcast, we learn about the different marketing models, focusing on the 4C's and 5C's models. The 4C's model, consisting of consumer wants and needs, cost to satisfy, convenience to buy, and communication, emphasises a consumer-centric approach to marketing strategies. Conversely, the 5C's model, which includes company, customers, competitors, collaborators, and climate, provides a comprehensive marketing analysis. Susan also introduced the 4C's of social media, which are communities, conversations, channels, and campaigns, underscoring the importance of fostering relationships, sparking discussions, and utilising various platforms and channels.     Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Learn from Rich Mironov's vast experience in product management, emphasizing clear communication with C-suite, strategic planning, and the importance of ongoing maintenance for software projects. Discover challenges in roadmap execution, prioritizing customer requests, and essential product management strategies.

What is in a name. What should you consider when naming your brand In this podcast, we learn about the importance of naming a brand and the considerations involved. A brand name needs to communicate clearly, is consistent, memorable, and evokes emotional connection with the audience. Susan also underscored the need for a strong brand name when aiming for global expansion, with considerations such as cultural sensitivity, language translation, and legal compliance. She suggested a checklist for evaluating a name and emphasised the importance of understanding consumer demographics and psychographics.     Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.