More 2 Marketing

Sustainability and innovation in product development In this podcast, we discuss the intersection of sustainability and innovation in product development, emphasising the need for eco-friendly materials, consumer-focused marketing, and effective brand reputation management. Susan highlights the importance of integrating sustainability into all aspects of the business, from product development to supply chain management and marketing, and the need for a holistic approach to innovation. Lastly, she stresses the potential benefits of sustainable innovation, including cost savings, operational efficiencies, and improved brand reputation. Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The concept of whole-body intelligence and how it relates to intuition in decision-making with Andrea Gharritt In this podcast, we discuss the concept of whole body intelligence and its role in decision making, particularly in times of uncertainty. Andrea emphasises the importance of tapping into different parts of one's intelligence, including the mind, heart, and gut, and the role of intuition and self-trust in decision-making processes. They also highlighted the potential benefits of incorporating a silent, reflective period before meetings and the need for a safe and supportive team culture to facilitate these discussions. Lastly, they discussed the future implications of whole body intelligence in areas like education, healthcare, and leadership, and the importance of nurturing one's mind, heart, and gut for grounded decision making and a different, more trustworthy world.     Linkedin   Learn more at http://www.thebld.com/ The Bold Life Design - Andrea Gharritt (@thebld) • Instagram photos and videos   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Integrating email marketing into your omnichannel strategy with Brandi Starr In this podcast, we discuss the importance and benefits of email marketing in an overall marketing strategy, with a focus on its role in the customer journey and its integration into omni channel strategy. They discuss the need for effective data management and analysis to inform strategies, and the significance of segmentation in database communication. Additionally, Brandi shares insights on successful and unsuccessful marketing campaigns, the concept of a campaign map for organising email programs, and the approach to managing unsubscribes and engaging with customers.     Linkedin More about Brandi Starr She is a true Modern Marketing Maven; She believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita, a marketing consultancy specialising in marketing automation and strategy for the Modern Marketer. She guides B2B and B2B2C companies at key pivot points to achieve sustainable growth through road mapping, modernising processes and removing friction from the customer experience. She also serve as an advisor and extension of marketing leadership to some of Tegrita’s largest clients including recognisable Fortune 500 brands including organisations in technology, manufacturing, financial services, and sports & entertainment. Voted one of the top 50 Women You Need to Know in Martech, 2018 her 20+ year career has spanned a variety of industries and marketing disciplines. She is the Co-Author of, the international best seller, CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.   Learn more at Revenue Take Over - https://revenuetakeover.com/ and https://tegrita.com/ Buy the book: CMO to CRO: The Revenue Takeover by the Next Generation Executive Follow on Twitter - http://www.twitter.com/ModernMktgStarr Listen to Brandi on her podcast – RevenueRehab YouTube: https://lnkd.in/gq-a-Emk Spotify: https://lnkd.in/gNQ2rs9B Apple: https://lnkd.in/guQcxSht Twitter: https://lnkd.in/gaQxjZUd Instagram: https://lnkd.in/g49fhirW TikTok: https://lnkd.in/d8PJ4wcG   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The significance of building strong connections with your customers In this podcast, Susan underscores the importance of building strong connections with customers as a strategic imperative for achieving long-term business success. She suggests incorporating real-life customer success stories into business narratives to instil trust and credibility. Susan also highlights the need to understand the audience, defining the business purpose beyond profit, and sharing the brand's origin story to humanise it. Encouraging customer engagement and crafting emotional narratives are also crucial for strengthening bonds with the audience. She reiterates that building strong connections is about cultivating meaningful relationships built on trust, empathy, and shared values.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Scaling up your business - what you need to know with Simon Tavernier In this podcast, Susan and Simon discuss the challenges and strategies of scaling up Stampix, a photo printing business that partners with brands, with a focus on the importance of building relationships with partners, maintaining customer satisfaction, and the need for operational flexibility. They also highlighted the significance of expanding beyond their domestic market and considering factors such as the quality of postal services in different countries. Lastly, they explored the importance of openness to new business models, seeking quality partners, testing strategies, and the significance of documenting their experiences through case studies for future reference.     Linkedin  Learn more at https://business.stampix.com/ And join Simon’s monthly newsletter on LinkedIn   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Understanding Emotional Intelligence in business: advantages, disadvantages, and improvement strategies In this podcast, we discuss the significance of emotional intelligence in modern business, emphasising its benefits in leadership, teamwork, customer relations, and organisational performance. Also identified potential drawbacks, such as overemphasis on emotions leading to irrational decisions. Lastly, Susan suggested strategies to enhance emotional intelligence, including self-awareness, self-regulation, empathy, social skills improvement, and seeking   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Top strategies to help you stay competitive in the market In this podcast Susan goes through a list of strategies to consider when trying to stay competitive in market.   Visit ⁠@more2marketing⁠ for more information or transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What makes great products great with Jeff Callan In this podcast we meet Jeff Callan, an author and product management consultant with 25 years of experience. Jeff has worked with a diverse range of companies, from startups to Fortune 100s, helping to scale their products and generate over a billion dollars in value. He shared his insights on what makes great products great, drawing on his experience and a recent book he authored. We learn the principles of creating successful products, with a focus on the importance of data, understanding customer behaviour, and managing the entire customer journey. They also explored the concept of the 'Wow. Now. Matrix' as a tool for evaluating technology and products, and the importance of having diverse perspectives in a team. Lastly, they touch on the evolution of technology, the impact of generative AI, and the need for continuous improvement in product management.     Linkedin Learn more at http://tyghtwyre.com/ http://whatmakesgreatproductsgreat.com/   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What is the new frontier for marketing? In this podcast, Susan discusses the emerging trends in marketing, highlighting six new frontiers that marketers can leverage to enhance brand messaging and customer engagement. She emphasises the importance of exploring these areas, including metaverse marketing, growth marketing and analytics, and the evolution of social media marketing, among others. She also warned that failure to adapt to these changes could result in falling behind competitors.   Visit ⁠@more2marketing⁠ for more information and transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us

Tips for entrepreneurs navigating the challenges of building a profitable online business with Paul Waddy? In this podcast, Susan introduces Paul Waddy, an accomplished e-commerce expert and author, who detailed his journey from launching a men's shoe brand to successfully selling online across various marketplaces such as Amazon, eBay, and Groupon. Paul shared that he found the retail sector challenging due to high overheads and employee turnover, leading him to shift to online business. He also revealed his upcoming book, "Learning to Sell Online for Dummies," set to be published in June 2024. Paul's success in e-commerce led to positions as Head of Operations and CEO of different companies and now he co-owns an e-commerce digital marketing agency, recently named Australia's best retail digital marketing agency. In this podcast they discuss the challenges and strategies of starting and managing an e-commerce business, with a focus on understanding and managing finances, protecting margins, and enhancing customer retention. They also emphasised the importance of automation, unique selling propositions, and a strategic approach to influencer marketing. Additionally, they shared their experiences and motivations for building online businesses, and the potential for e-commerce to continue its growth despite the recent downturn in retail.   Linkedin And website – Learn eCommerce     Visit ⁠@more2marketing⁠ for more episodes and transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.