Integrating email marketing into your omnichannel strategy with Brandi Starr

Integrating email marketing into your omnichannel strategy with Brandi Starr In this podcast, we discuss the importance and benefits of email marketing in an overall marketing strategy, with a focus on its role in the customer journey and its integration into omni channel strategy. They discuss the need for effective data management and analysis to inform strategies, and the significance of segmentation in database communication. Additionally, Brandi shares insights on successful and unsuccessful marketing campaigns, the concept of a campaign map for organising email programs, and the approach to managing unsubscribes and engaging with customers.

 

 

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More about Brandi Starr

She is a true Modern Marketing Maven; She believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita, a marketing consultancy specialising in marketing automation and strategy for the Modern Marketer. She guides B2B and B2B2C companies at key pivot points to achieve sustainable growth through road mapping, modernising processes and removing friction from the customer experience. She also serve as an advisor and extension of marketing leadership to some of Tegrita’s largest clients including recognisable Fortune 500 brands including organisations in technology, manufacturing, financial services, and sports & entertainment.

Voted one of the top 50 Women You Need to Know in Martech, 2018 her 20+ year career has spanned a variety of industries and marketing disciplines. She is the Co-Author of, the international best seller, CMO to CRO, The Revenue Takeover by The Next Generation Executive and the host of the Revenue Rehab podcast.

 

Learn more at Revenue Take Over - https://revenuetakeover.com/ and https://tegrita.com/

Buy the book: CMO to CRO: The Revenue Takeover by the Next Generation Executive

Follow on Twitter - http://www.twitter.com/ModernMktgStarr

Listen to Brandi on her podcast – RevenueRehab
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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.