More 2 Marketing

Susan Walsh
undefined
Jul 28, 2025 • 11min

From Insight to Impact: The power of data-driven marketing

From Insight to Impact: The power of data-driven marketing In this podcast, we learn more about data-driven marketing, explaining its importance in making informed decisions based on evidence rather than intuition. Susan outlined a framework for implementing data-driven strategies, including setting clear objectives, collecting and integrating data, segmenting audiences, analysing insights, implementing and optimising actions, and measuring results. Susan highlighted several successful case studies, such asMcDonald's, Abreva, Very.co.uk, Spotify, DirecTV, USPS, and Olay, demonstrating the power of data-driven marketing in achieving better ROI and competitive advantage.She also touched on emerging trends like predictive analytics, AI-powered personalisation, and sophisticated attribution models. Learn more at www.more2marketing.com.au Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.
undefined
Jul 21, 2025 • 57min

How to build strong communities with Tatiana Dutra Perez

How to build strong communities with Tatiana Dutra Perez In this podcast, special guest Tatiana Dutra Perez, a global product leader and internationalisation specialist, discusses her journey from corporate tech leadership to helping tech companies expand internationally. She emphasises the importance of diversity in innovation, sharing examples of how different cultural perspectives can lead to more creative solutions and successful product adaptations across markets. Tatiana highlighted that having diverse team members who reflect the target market's demographics can significantly improve product design and user experience, drawing on her experience working with companies like Twitter, Google, and Airbnb.Tatiana Dutra Perez – Growth strategistLinkedin - https://www.linkedin.com/in/tatiana-dutra-perez/Tatiana is an entrepreneur and global innovation strategist with over 20 years of international experience in technology, product, and business development. She has led large-scale digital transformation initiatives at Fortune 100 companies such as Prudential and AXA, and has held executive roles in startups across Europe, Brazil, and the U.S.Today, Tatiana helps companies, primarilyin tech, expand globally through strategic connections, innovation programs, and international immersion experiences. She is passionate about fostering cross-cultural collaboration and building inclusive business ecosystems that drive meaningful impact.Recognized for her visionary and impactfulleadership, Tatiana is a trusted reference in community building and in strengthening entrepreneurial ecosystems. She is also the creator and host of CLIP (Collaboration and Leadership in Innovative Products), a podcast that features global tech leaders and explores strategies for scaling innovative products across borders.Learn more at  http://tatianadperez.wordpress.com/Podcast CLIP https://www.linkedin.com/company/clip-podcast/ Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.
undefined
Jul 21, 2025 • 12min

Design thinking basics

Design thinking basics In this podcast, we explored design thinking as a people-centric approach to innovation in marketing, outlining its five-step process and emphasising its focus on empathy, creativity, and customer-centricproblem-solving. Susan shared examples of successful design thinking applications in marketing campaigns, including Coca-Cola's "Share a Coke" campaign, Airbnb's platform improvements, and Oral-B's toothbrushredesign. While acknowledging the benefits and pitfalls of design thinking in marketing, Susan stressed the importance of authentic understanding, collaboration, and alignment with business strategy for effective implementation. Learn more at www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.
undefined
Jul 8, 2025 • 1h 12min

How the CPM (CORE, Prospecting, Messaging) framework can boost sales instantly, and why it's the only way to set a strong foundation for growth and scalability in business with Doug C Brown

How the CPM (CORE, Prospecting, Messaging) framework can boost sales instantly, and why it's the only way to set a strong foundation for growth and scalability in business with Doug C Brown In this podcast, Doug and Susan discuss various topics including Doug's journey into sales and business, the challenges of inflation, the importance of understanding one's core values and messaging, and the significance of prospecting and maintaining strong relationships with clients and prospects. They also emphasise the importance of setting realistic business goals, focusing on quality over quantity in prospecting, and the need for reliable and predictable revenue.Doug shares his experiences and insights, and offered free training on the 2X methodology and follow-up. Doug C. Brown – CEO of CEO Sales Strategieshttps://www.linkedin.com/in/dougbrown123/Doug C. Brown is the CEO of CEO Sales Strategies and a leading expert in sales revenue and profit growth. With over 40 years of experience, Doug has helped thousands of businesses-from startups to Fortune 500 companies-dramatically increase their sales and profitability. He’s worked with major brands like Intuit, CBS Television, and Procter & Gamble, and has generated over $600 million in sales throughout his career.Doug’s background includes serving in the U.S. Army, earning three college degrees, and building his own successful businesses. He’s known for delivering impressive results, such as increasing sales for Tony Robbins’ team by 864% and helping clients achieve millions in new revenue in just weeks. Doug is also an international bestselling author, the creator of the Top 1% Academy, and a sought-after speaker and mentord edicated to helping organizations build high-performing sales teams and achieve sustainable growth.Learn more at www.businesssuccessfactors.comTrainingwww.ceosalesstrategies.com/prmwww.ceosalesstrategies.com/stoptheleakPodcasthttps://ceosalesstrategies.com/podcast/  Visit ⁠@more2marketing⁠  www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  
undefined
Jun 30, 2025 • 10min

Sustainability now: Meeting consumer demand with real change

Sustainability now: Meeting consumer demand with real change In this podcast, discusses the growing importance of sustainability in business, driven by consumer demand and regulatory pressures. She highlights that by 2025, 73% of consumers are expected to prioritize environmental responsibility in their purchasing decisions, with Gen Z leading this trend. Susan mentions several examples of sustainable innovations, including Adidas' shoes made fromocean plastic, Coca-Cola's plant-based bottles, and Ikea's recycled furniture.She also emphasizes the importance of transparency and authenticity in sustainability claims, citing examples like Allbirds publishing detailed carbon footprints and Patagonia's "Don't Buy This Jacket" campaign. Susan concludes by encouraging businesses to consider how they can make a difference through recycling, reusing, and repurposing in their operations Visit ⁠@more2marketing⁠ www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  
undefined
Jun 23, 2025 • 52min

Sustainable practices and ethical design is achievable! How? with Jeff Garner

Sustainable practices and ethical design is achievable!How? In this podcast, Susan speaks to Jeff Gardner, founder of Prophetic, where he discusses his journey in sustainable and ethical fashion design. Born on a horse farm, his connection to nature influenced his vision to transform the fashion industry. Jeff realised early in his career how environmentally harmful traditional fashion production was, which led him to seek sustainable alternatives. He has worked with celebrities and won an Emmy for his documentary work on sustainable fashion. Jeff emphasises the lack of regulation in the fashion industry and the importance of transparency regarding the chemicals used in clothing production. He recently released a documentary called "Let Them Be Naked" to raise awareness about these issues. Jeff Garner - Celebrity designer & Emmy award winning sustainability activist reveals the shocking truth about what fashion brands put in our clothesLearn more at:https://www.prophetik.com/Shop: https://www.prophetik.com/stockist-1Other links for Let them be naked:Documentary: https://www.letthembenaked.com/YouTube teaser for documentary: https://youtu.be/Bm5-6lPteQsBook: https://shop.ingramspark.com/b/084?NV4ZEgngjvEm19P22DTZMnuGAwbWobz5m6pgHH8hPK7 https://shop.ingramspark.com/b/084?NV4ZEgngjvEm19P22DTZMnuGAwbWobz5m6pgHH8hPK7 About JeffJeff has designed for and dressed Giselle Bundchen, TaylorSwift, The Jonas Brothers, Rihanna, Cara Delevigne, Suzy Cameron, Def Leppard, Kings of Leon, and other artists out of his Nashville hometown.He recently won an Emmy for his sustainable documentary “Remastered” produced by Design Sensory which shines a light on the toxins in fashion and health implications along with the artist's journey.Currently has his latest full feature documentary 'Let them be Naked' in film festivals and released his book of the same title now on Amazon. When not designing sustainable garments you can find Jeffsurfing or on horseback. Garner surfs twice a day religiously and gets on a horse whenever possible. He is fuelled by meditation and acai bowls. Our guy literally eats acai bowls for breakfast, lunch, and dinner.You will never find Jeff wearing any garment that he did notcreate himself all from plant-based fibres & dyes. Garner is the most authentic representation of what the world would look like dressed head to toe in sustainability. Jeff is passionate about getting every human into toxin-free garments motivated by the passing of his mom to breast cancer and hippie father to bone marrow cancer. He dispels myths and brings some truths to the toxicity found in everyday clothing and the health implications. His new documentary on this very subject called ' Let them be naked'. www.leththembenaked.com Visit ⁠@more2marketing⁠  www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts.Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.
undefined
Jun 16, 2025 • 11min

How colours impact marketing

How colours impact marketing In this podcast, Susan discusses the power of colour in marketing, emphasizing its influence on consumer perception and decision-making, and the importance of considering cultural context when using colours in marketing campaigns. She highlights the need for colour choices to align with brand values and audience expectations, and the importance of testing colour choices in real-world settings with diverse audiences. Susan also cautions against using clashing colours, overusing neon colours, and using text on busy backgrounds, and concluded by stating that colour is a powerful tool when used thoughtfully. Visit ⁠@more2marketing⁠ www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.
undefined
Jun 9, 2025 • 49min

How companies can develop a culture of inclusion through design, and how accessibility has the power to unlock exponential market growth with Brad Scott

How companies can develop a culture of inclusion through design, and how accessibility has the power to unlock exponential market growth with Brad Scott In this podcast, Brad Scott shares his journey from industrial design to digital design, emphasising the importance of universal design and accessibility in product design. He discusses the need for inclusivity and accessibility in business culture, and the potential benefits of creating an inclusive environment for individuals with disabilities. The conversation also touched on the importance of authenticity in brand marketing, the potential benefits of implementing a new system, and the importance of accessibility in business operations.Brad Scott - Co-founder and Principal at Applied DesignLinkedin - https://www.linkedin.com/in/brad-scott-152448/Brad is a dedicated problem solver and designer who has worked with clients like Accenture, CleanLogic, and the World Trade Center Redevelopment for over two decades. Brad is a champion of creativity and has spoken at symposiums in Australia, China, United Kingdom, and the United States.Learn more at https://helloapplied.com/ Visit ⁠@more2marketing⁠ www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.
undefined
Jun 2, 2025 • 8min

What is connection

What is connection In this podcast, Susan discusses the importance of connection in everyday life, business, and marketing. She defines connection as a subjective feeling of closeness to others or a larger community, and emphasised that it's not just about the number of relationships, but the quality and depth of those bonds. Susan highlighted three types of connection: intra-personal, interpersonal, and transpersonal. She explained that connection is fundamental to all of our well-being, boosting mental health, self-esteem, and life satisfaction. Susan provided evidence-based strategies to foster connection, including active listening, vulnerability, honest communication, empathy, spending quality time together, expressing appreciation and gratitude, creating rituals and shared goals, and personalizing one's approach. She also notes that connection can be challenging, especially in a fast-paced digital world, but it's a skill that can be learned and deepened over time. Visit ⁠@more2marketing⁠  www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.
undefined
May 27, 2025 • 40min

Crafting community and connection with your audience with Casey Cheshire

Crafting community and connection with your audience with Casey Cheshire In this podcast, Casey and Susan discuss the importance of reconnecting with customers in the marketing industry and the potential of small communities to support a brand. They also discuss the benefits of podcasting and community engagement for businesses, the importance of timing and audience understanding in creating online communities, and the challenges of creating relevant and sustainable communities in a rapidly changing digital landscape. Casey Cheshire - PodcastProducer & Chief Evangelist @ RingmasterLinkedin - https://www.linkedin.com/in/caseycheshire/Marketing Strategist and Entrepreneur, Casey has a passionfor B2B podcasts.Previously, he founded and led the #1 Salesforce Partner forSalesforce Pardot professional services, Cheshire Impact. Founding the company in 2010, Casey’s passion for designing custom solutions for B2B businesses to succeed with Cheshire Impact’s Revenue Optimization Model™, has grown to helping over 2,600 clients. Driven to share his expertise with fellow B2B marketers,Casey is the author of Bookauthority rated, Top 100 Best B2B Marketing Books of All Time, "Marketing Automation Unleashed," and has shared his craft with thousands of marketers at conferences across several continents. His energetic, fun, and upbeat personality is contagious as he Hosts top rated B2B marketing podcast, The Hard Corps Marketing Show.A leader in the Trailblazer Community, Casey was named aSalesforce 2020-2021 Marketing Champion, has spoken at several community conferences, including Dreamforce, and is an avid supporter of his fellow Salesforce Military members.When not smashing marketing myths on his podcast or launching B2B podcasts, Casey enjoys spending time with his family, climbing tall mountains, and occasionally jumping out of perfectly good airplanes.Learn more at  https://ringmaster.com/Book https://www.amazon.com.au/Marketing-Automation-Unleashed-Casey-Cheshire/dp/1599327384Podcast https://www.hardcorpsmarketing.com/ Visit ⁠@more2marketing⁠ www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app