More 2 Marketing Podcast - Expert advice on marketing, product and all things business

5 Years of Torres: Continuous Habits Reloaded In this podcast, we learn revise a podcast by More 2 Marketing, focused on Teresa Torres' book "Continuous Discovery Habits" and her new year-long book club, celebrating the book's 5th anniversary. Torres emphasised the importance of weekly customer chats and cross-functional collaboration, particularly highlighting the product trio of product design and engineering teams working together. Susan further discusses from the learnings how AI can enhance discovery processes but should not replace human habits, warning against relying too heavily on AI without human validation. The podcast covered Torres' evolution from coaching to empowering teams to own discovery daily, with arecommended weekly routine of customer interviews, opportunity mapping, and testing. Common traps in discovery work were addressed, including treatingdiscovery as a research phase and over-relying on AI without human evaluation.The podcast concluded with practical advice for implementing discovery habits, including starting small with one habit per week and tracking progress to build and iterate.  Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Mischief Marketing—cheeky in real life stunts that turn heads In this podcast, Susane xplored the concept of mischief marketing, which involves creating playful and unexpected real-world stunts to generate buzz and attract attention. Shediscussed various examples, such as giant padlocks outside locksmith shops and peel-off coupon walls, explaining how these stunts can be effective in capturing people's interest and increasing social media shares. Susan emphasisedthat mischief marketing should be done responsibly, with proper permissions and consideration for legal and safety guidelines. She also highlighted the importance of aligning stunts with a brand's image and measuring their effectiveness through unique promo codes, QR codes, and social media tags. Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions orwho like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Kickstart 2026 Marketing: What’s on Your List? In this podcast, Susan discusses strategies for kick-starting the year with a focus on marketing initiatives. She emphasised the importance of mindset shifts, particularly treating marketing as an ongoing rhythm rather than a project. Susan adviseddoing a thorough audit of the previous year's performance to identify top revenue-generating sources and content strategies. She recommended cleaning and segmenting email lists, as well as conducting a website and social media auditto ensure they effectively represent the brand and convert visitors. Susan also highlighted the importance of planning monthly offers and content calendars, as well as reactivating existing customers through targeted campaigns and askingfor referrals. She warned against launching on new platforms without a clear purpose and plan, and advised focusing on a few key goals rather than setting numerous objectives. Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Christmas special - what is a Christmas present? In this podcast, we explore the history and evolution of Christmas gift-giving traditions. Susan traces the origins of gift-exchange from ancient Roman Saturnalia to its development within Christian and medieval contexts, particularly influenced by figures like the Three Kings and St. Nicholas. The Victorian era marked a shift towards family-centered celebrations and commercialisation, with Santa Claus becoming a central figure. Today, Christmas gift-giving has become a significant economic driver, with global retail sales contributing billions annually, while maintaining its core meaning of fostering connections and celebrating community. Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

B2B partnerships and cross-promotion between complementary local businesses In this podcast, we learn more on strategies for local businesses to grow through B2B partnerships and cross-promotions, with emphasison leveraging warm audiences and reducing costs through complementary business collaborations. Susan provided practical guidance on simple partnership approaches including shared offers, content collaborations, and in-location promotions, while advising on starting with basic relationships and maintaining focus on mutual benefits. The discussion concluded with strategies for tracking and developing successful partnerships, including the use of welcome packs, themed content, and measurement through unique codes and key metrics. Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Ultimate guide to organise marketing growth In this podcast, we learn the importance of organic marketing, highlighting its ability to build trust and long-term relationships without the need for paid advertising. She outlined five key strategies: search engine optimisation, content marketing, socialmedia engagement, user-generated content, and email newsletters. Susan emphasised the need for a step-by-step approach to building an organic marketing strategy, including setting clear goals, understanding the audience, and leveraging cross-channel synergies. She concluded by explaining why organic marketing remains a powerful tool in the current marketing landscape, despite the rise ofpaid advertising. Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How do you stay consistent across generations and platforms In this podcast, we focused on the challenges of maintaining brand consistency across different generations and platforms. Susan discussed how various age groups have distinct preferences for communication channels, such as Boomers favoring emails and traditional media, while Millennials and Gen Zs engage more with social media andshort-form content. She emphasised the importance of having a consistent core brand message, including promise, point of view, and personality, while adapting the expression and format for different generations and platforms.Susan highlighted the need to research audience behaviour and use universal themes like trust and family to create relevant content. She also stressed the importance of consistency across channels, not sameness, and encouraged brands to involve their audience in co-creating content to build trust and engagement. Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Hyperlocalisation — adapting CX for cultural relevance in diverse markets In this podcast, we discuss hyperlocalization in customer experience (CX), explaining how brands must adapt to cultural and regional differences to build trust and loyalty. Susan highlights the importance of understanding unique customer needs beyond country borders, usingexamples like Netflix's predictive personalisation and WeChat's localised campaigns. Susan warns against assuming cultural universality and emphasises the need for data-driven segmentation, inclusive design, and technology like AIand machine learning to effectively implement hyperlocal strategies.  Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Best practices and learnings for CX on AI - the do’s, don’ts and what the future holds? With Charles Weiser In this podcast, special guest Charles Weiser, a distinguishedleader in customer experience and loyalty, shares his career journey, highlighting roles at British Airways, a UK bank, RAMS home loans, National Australia Bank, and Optus, where he established Australia's most awarded CX team. He emphasises the importance of building customer trust and creating meaningful experiences, as seen in RAMS' successful mortgage market disruption and Optus' innovative CX principles. Charles also discusses his experience with unique initiatives that celebrated cross-functional contributions to customer experience. Charles Weiser – ex-CXOLinkedin - https://www.linkedin.com/in/charlesweiser/More about Charles: CEO and Board Director with a track record of leading AI-driven and digital transformation across complex, regulated industries. I help organisations harness emerging technologies, particularly AI and automation, to deliver smarter customer experiences, accelerate growth and unlock strategic value at scale. Known for balancing innovation with commercial and operational discipline.In parallel, I bring deep, hands-on executive experience across financial services, telecommunications, aviation, and fintech. I’ve led large-scale transformation, customer-led growth and business model reinvention in both ASX-listed and private equity-backed environments across Australia, the UK, and globally.✔️ Trusted by boards, founders, and investors for clear strategic leadership✔️ Experienced in regulated sectors with strong governance and risk frameworks✔️ Passionate about building high-performance cultures that thrive in disruption  Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Customer experience best practices and strategies for marketing success In this podcast, we explore Customer Experience (CX), emphasising its importance beyond customer service. Susan highlights that CX encompasses every customer interaction, from initial contact to post-purchase, and discussed how poor CX can lead to customer loss, while enhancing it can boost sales by 2-7%. Susan outlines key practices for improving CX, including creating an actionable vision, mapping the complete customer journey, leveraging AI and automation while maintaining human interaction, and ensuring consistent experiences acrossall touchpoints. She also stresses the need for an organisational-wide approach to CX and shared statistics on the impact of CX on consumer behaviour. Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.