More 2 Marketing

How companies can develop a culture of inclusion through design, and how accessibility has the power to unlock exponential market growth with Brad Scott In this podcast, Brad Scott shares his journey from industrial design to digital design, emphasising the importance of universal design and accessibility in product design. He discusses the need for inclusivity and accessibility in business culture, and the potential benefits of creating an inclusive environment for individuals with disabilities. The conversation also touched on the importance of authenticity in brand marketing, the potential benefits of implementing a new system, and the importance of accessibility in business operations.Brad Scott - Co-founder and Principal at Applied DesignLinkedin - https://www.linkedin.com/in/brad-scott-152448/Brad is a dedicated problem solver and designer who has worked with clients like Accenture, CleanLogic, and the World Trade Center Redevelopment for over two decades. Brad is a champion of creativity and has spoken at symposiums in Australia, China, United Kingdom, and the United States.Learn more at https://helloapplied.com/ Visit ⁠@more2marketing⁠ www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What is connection In this podcast, Susan discusses the importance of connection in everyday life, business, and marketing. She defines connection as a subjective feeling of closeness to others or a larger community, and emphasised that it's not just about the number of relationships, but the quality and depth of those bonds. Susan highlighted three types of connection: intra-personal, interpersonal, and transpersonal. She explained that connection is fundamental to all of our well-being, boosting mental health, self-esteem, and life satisfaction. Susan provided evidence-based strategies to foster connection, including active listening, vulnerability, honest communication, empathy, spending quality time together, expressing appreciation and gratitude, creating rituals and shared goals, and personalizing one's approach. She also notes that connection can be challenging, especially in a fast-paced digital world, but it's a skill that can be learned and deepened over time. Visit ⁠@more2marketing⁠  www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Crafting community and connection with your audience with Casey Cheshire In this podcast, Casey and Susan discuss the importance of reconnecting with customers in the marketing industry and the potential of small communities to support a brand. They also discuss the benefits of podcasting and community engagement for businesses, the importance of timing and audience understanding in creating online communities, and the challenges of creating relevant and sustainable communities in a rapidly changing digital landscape. Casey Cheshire - PodcastProducer & Chief Evangelist @ RingmasterLinkedin - https://www.linkedin.com/in/caseycheshire/Marketing Strategist and Entrepreneur, Casey has a passionfor B2B podcasts.Previously, he founded and led the #1 Salesforce Partner forSalesforce Pardot professional services, Cheshire Impact. Founding the company in 2010, Casey’s passion for designing custom solutions for B2B businesses to succeed with Cheshire Impact’s Revenue Optimization Model™, has grown to helping over 2,600 clients. Driven to share his expertise with fellow B2B marketers,Casey is the author of Bookauthority rated, Top 100 Best B2B Marketing Books of All Time, "Marketing Automation Unleashed," and has shared his craft with thousands of marketers at conferences across several continents. His energetic, fun, and upbeat personality is contagious as he Hosts top rated B2B marketing podcast, The Hard Corps Marketing Show.A leader in the Trailblazer Community, Casey was named aSalesforce 2020-2021 Marketing Champion, has spoken at several community conferences, including Dreamforce, and is an avid supporter of his fellow Salesforce Military members.When not smashing marketing myths on his podcast or launching B2B podcasts, Casey enjoys spending time with his family, climbing tall mountains, and occasionally jumping out of perfectly good airplanes.Learn more at  https://ringmaster.com/Book https://www.amazon.com.au/Marketing-Automation-Unleashed-Casey-Cheshire/dp/1599327384Podcast https://www.hardcorpsmarketing.com/ Visit ⁠@more2marketing⁠ www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Marketing for Pharmaceuticals In this podcast, Susan discusses the complexities of pharmaceutical marketing, emphasising the need for balancing business goals with ethical responsibilities and compliance requirements. She highlighted the unique challenges of marketing to diverse audiences, including healthcare professionals, regulators, and payers, and noted the high stakes involved, as the information shared can directly impact health outcomes. She also touched on key trends in 2025, including digital transformation, personalization, data-driven decisions, and social media usage, and explained the push and pull strategies in pharmaceutical marketing and their differences across countries. Visit ⁠@more2marketing⁠ www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Business plans - how to make them matter with Andrew Baxter In this podcast, Andrew discusses the importance of business planning, emphasising its impact on sales and the need for simplicity, storytelling, and visualisation. He also highlighted the importance of values in a company, regular check-ins and feedback, and the need for a holistic business plan. The conversation concluded with a discussion on the potential of AI in strategy development and the importance of business plans in achieving goals and success. Andrew Baxter - Chair & Non Executive Director | Senior Advisor | Founder, 24HR Business PlanLinkedin https://www.linkedin.com/in/andrewbaxter3/ Billy is an experienced Chair, board director, business advisor, and marketing thought leader. With a diverse board career spanning agriculture, tourism, technology start-ups, and not-for-profits, [Name] has also held Non-Executive Director roles across ASX-listed companies, communications, financial services, technology, media, arts, and professional services. As a Senior Advisor to BGH Capital, Australia’s largest private equity firm, and Adjunct Professor of Marketing at the University of Sydney, [Name] brings deep industry expertise. After a 25-year executive career leading major communications agency groups, [Name] founded The 24HR Business Plan, a management consulting firm that has helped over 140 organisations—from start-ups to $500M enterprises—develop simple, effective growth strategies. A regular contributor to The Australian, host of two successful podcasts, and recognized as one of LinkedIn’s Top 40 Australian influencers, [Name] is a thought leader shaping the future of marketing. They are a Fellow of the Australian Marketing Institute, a Fellow of the Australian Institute of Company Directors, and hold a Bachelor of Business (Marketing) from Monash University.Learn more at  http://www.andrewbillybaxter.com.au/http://www.24hrbp.com/Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Sustainable practices and ethical design is achievable! How? In this podcast, Susan speaks to Jeff Gardner, founder of Prophetic, where he discusses his journey in sustainable and ethical fashion design. Born on a horse farm, his connection to nature influenced his vision to transform the fashion industry. Jeff realised early in his career how environmentally harmful traditional fashion production was, which led him to seek sustainable alternatives. He has worked with celebrities and won an Emmy for his documentary work on sustainable fashion. Jeff emphasises the lack of regulation in the fashion industry and the importance of transparency regarding the chemicals used in clothing production. He recently released a documentary called "Let Them Be Naked" to raise awareness about these issues. Jeff Garner - Celebrity designer & Emmy award winning sustainability activist reveals the shocking truth about what fashion brands put in our clothesLearn more at:https://www.prophetik.com/Shop: https://www.prophetik.com/stockist-1Other links for Let them be naked:Documentary: https://www.letthembenaked.com/YouTube teaser for documentary: https://youtu.be/Bm5-6lPteQsBook: https://shop.ingramspark.com/b/084?NV4ZEgngjvEm19P22DTZMnuGAwbWobz5m6pgHH8hPK7About JeffJeff has designed for and dressed Giselle Bundchen, TaylorSwift, The Jonas Brothers, Rihanna, Cara Delevigne, Suzy Cameron, Def Leppard, Kings of Leon, and other artists out of his Nashville hometown.He recently won an Emmy for his sustainable documentary “Remastered” produced by Design Sensory which shines a light on the toxins in fashion and health implications along with the artist's journey.Currently has his latest full feature documentary 'Let them be Naked' in film festivals and released his book of the same title now on Amazon. When not designing sustainable garments you can find Jeffsurfing or on horseback. Garner surfs twice a day religiously and gets on a horse whenever possible. He is fuelled by meditation and acai bowls. Our guy literally eats acai bowls for breakfast, lunch, and dinner.You will never find Jeff wearing any garment that he did notcreate himself all from plant-based fibres & dyes. Garner is the most authentic representation of what the world would look like dressed head to toe in sustainability. Jeff is passionate about getting every human into toxin-free garments motivated by the passing of his mom to breast cancer and hippie father to bone marrow cancer. He dispels myths and brings some truths to the toxicity found in everyday clothing and the health implications. His new documentary on this very subject called ' Let them be naked'. www.leththembenaked.com Visit ⁠@more2marketing⁠  www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us.

Symbolic power of animals in brand logos In this podcast, Susan discusses the symbolic power of animals in branding, emphasising their ability to evoke strong emotions and create instant connections for consumers. She provided examples of how animals like jaguars, lions, and dragons represent strength, agility, and good fortune, and how these symbols can be used effectively in branding. Susan also highlighted the importance of cultural research to avoid unintended meanings and the need for consistency in using animal symbols across marketing channels. Learn more at www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Money mindset and marketing - how they mix with Miriam Castilla In this podcast, Susan and Miriam discuss the impact of money mindset and alignment on the effectiveness of marketing efforts. Miriam, an expert in blending mindset and financial strategies, shared her journey from being an engineer in corporate development to starting her own business in finance and eventually coaching.She highlights the common money mindset issues she encountered, regardless of income levels, and how these issues often hindered her clients' success. The conversation set the stage for further exploration of how money mindset and alignment can be addressed to achieve better marketing results. Miriam Castilla - Best selling author and founder of Magnetic MoneyWith a background in finance, hypnotherapy & mindset coaching, Miriam helps people transform their relationship with money, gain money confidence & achieve their goals.Linkedin - https://www.linkedin.com/in/miriamcastilla/Learn more at http://www.miriamcastilla.com/https://www.facebook.com/miriamcastilla/Her book:The 5min Magnetic Money Management System  Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Why sales and marketing must work together In this podcast, Susan discusses the importance of integrating sales and marketing strategies in businesses to achieve high conversion rates, better customer experiences, and more revenue. She highlights the challenges of operating sales and marketing as separate entities and provided examples of successful integration, such as Hubspot. Susan emphasises the need for shared goals, service level agreements, and the use of technology to bridge gaps between the two teams, as well as fostering open communication and collaboration between sales and marketing teams. Visit ⁠@more2marketing⁠ www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The importance of integrating sales and marketing strategies for sustainable business growth with Matthew Whyatt In this podcast, Matthew discusses the importance of integrating sales and marketing strategies for sustainable business growth, with a focus on startups and the challenges they face in scaling their businesses. He emphasises the need for alignment between sales and marketing teams, understanding the customer journey, and leveraging limited resources to build a strong community. The conversation also touched on the importance of trust, case studies, and humanising the voice in sales and marketing, with Matthew sharing his marketing strategies and experiences. Matthew Whyatt - Managing Director – Tech Torque SystemsOver the past 25+ years, Matthew has started 10 successful businesses, run 4 national companies and two international organisations. Today specialising in helping companies with complex and high-value products and services cut through the noise and close more sales by attracting, engaging and empowering buyers to buy.Linkedin https://www.linkedin.com/in/matthewwhyatt/Learn more at http://www.matthewwhyatt.com/http://www.techtorque.com.au/Podcast – The CEO and the Salesman - https://open.spotify.com/show/0qQX4ZYmSyeHGUX0gpxtz7 Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.