More 2 Marketing Podcast - Expert advice on marketing, product and all things business

Hyperlocalisation — adapting CX for cultural relevance in diverse markets In this podcast, we discuss hyperlocalization in customer experience (CX), explaining how brands must adapt to cultural and regional differences to build trust and loyalty. Susan highlights the importance of understanding unique customer needs beyond country borders, usingexamples like Netflix's predictive personalisation and WeChat's localised campaigns. Susan warns against assuming cultural universality and emphasises the need for data-driven segmentation, inclusive design, and technology like AIand machine learning to effectively implement hyperlocal strategies.  Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Best practices and learnings for CX on AI - the do’s, don’ts and what the future holds? With Charles Weiser In this podcast, special guest Charles Weiser, a distinguishedleader in customer experience and loyalty, shares his career journey, highlighting roles at British Airways, a UK bank, RAMS home loans, National Australia Bank, and Optus, where he established Australia's most awarded CX team. He emphasises the importance of building customer trust and creating meaningful experiences, as seen in RAMS' successful mortgage market disruption and Optus' innovative CX principles. Charles also discusses his experience with unique initiatives that celebrated cross-functional contributions to customer experience. Charles Weiser – ex-CXOLinkedin - https://www.linkedin.com/in/charlesweiser/More about Charles: CEO and Board Director with a track record of leading AI-driven and digital transformation across complex, regulated industries. I help organisations harness emerging technologies, particularly AI and automation, to deliver smarter customer experiences, accelerate growth and unlock strategic value at scale. Known for balancing innovation with commercial and operational discipline.In parallel, I bring deep, hands-on executive experience across financial services, telecommunications, aviation, and fintech. I’ve led large-scale transformation, customer-led growth and business model reinvention in both ASX-listed and private equity-backed environments across Australia, the UK, and globally.✔️ Trusted by boards, founders, and investors for clear strategic leadership✔️ Experienced in regulated sectors with strong governance and risk frameworks✔️ Passionate about building high-performance cultures that thrive in disruption  Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Customer experience best practices and strategies for marketing success In this podcast, we explore Customer Experience (CX), emphasising its importance beyond customer service. Susan highlights that CX encompasses every customer interaction, from initial contact to post-purchase, and discussed how poor CX can lead to customer loss, while enhancing it can boost sales by 2-7%. Susan outlines key practices for improving CX, including creating an actionable vision, mapping the complete customer journey, leveraging AI and automation while maintaining human interaction, and ensuring consistent experiences acrossall touchpoints. She also stresses the need for an organisational-wide approach to CX and shared statistics on the impact of CX on consumer behaviour. Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

AI Unleashed: Empowering marketers & strategists to ignite creativity with Bianca Chaer In this podcast, Bianca, a marketing strategist and innovation leader with expertise in digital marketing, brand strategy, and creative innovation talks about how AI can unleash true creativity for marketers. The episode focuses on how to use AI and emerging tools to empower marketers and strategists to enhance their creativity and make impactful decisions for brands and businesses. Bianca Chaer - Strategy Engagement Lead at SupergoodLinkedin https://www.linkedin.com/in/bianca-chaer/Bianca Chaer is the Strategy Engagement Lead at Supergood, a full-service creative agency built to tackle modern marketing challenges with unprecedented speed and impact. At the agency, she leverages her diverse skillset and expertise to develop insights for clients like U.S. Bank, and works with the engineering team to build a platform that supports practical applications of AI for agencies and clients. Bianca's work at the intersection of creativity and technology has earned her a place on Digiday’s Future Leaders shortlist and Business Insider’s 30 Rising Stars of Madison Avenue.Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Inbox to income: How to turn your email list into a 7-figure profit centre with Cole VanDee In this podcast, we speak with Cole VanDee, an email marketing expert and entrepreneur, who shared his background in sales and marketing, including his work at luxury car dealerships and transition into copywriting. Cole discussed his entrepreneurial journey, including challenges and successes in building and scaling email marketing campaigns for various clients, while emphasising the importance of providing value and building trust through helpful content rather than just focusing on sales. The conversation covered best practices for email marketing, including list quality, content strategy, and the future of the channel, with Cole advocating for a balancedapproach between automation and human touch in marketing efforts. Cole Vandee - FounderLinkedin - https://www.linkedin.com/in/colevandee/Cole is the Co-Founder of Inboxing Engine, a leading firm specializing in email marketing and consulting. Under Cole's leadership, Inboxing Engine has generated over $106 million in found revenue for their clients. They have sent over 327 million emails with a 67% open rate, helping businesses dramatically scale their revenue through strategic email marketing.Cole works with businesses like Fullstaq Marketer, Inspirean, and Impact Brands, helping them add an additional six orseven figures per month through email marketing. One of their biggest success stories includes their work with Keala Kanae, Founder of Fullstaq Marketer and Inspirean, where Inboxing Engine transformed their email list into a $1.2 million-per-month profit center.Learn more at Website: https://colevandee.com/Instagram - https://www.instagram.com/colevandee/  Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Email marketing the proven strategies for engagement, retention & winback success In this podcast, Susan discusses the effectiveness of email marketing, highlighting that there are over 4.5 billion email users worldwide with a daily volume of 347 billion messages, and that 88% of people check their emails multiple times a day, with 65% opening them on mobile devices. She noted that the average open rate is 24%, and automated emails drive 320% more revenue than non-automated messages, with a return on investment ranging from $36 to $42 for every $1 spent. Susan emphasised theimportance of personalisation and engagement in email campaigns, suggesting using short, clear subject lines, tailoring content to user preferences, and optimising emails for mobile devices to increase open rates and reduce unsubscribes.  Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What does cyber safety and cyber security look like in today’s world? And how has AI impacted this – with Ross Bark In this podcast, we focus on exploring cyber safety and security challenges in the age of AI, with discussions covering the evolution of digital technologies, data privacy concerns, and the integration of AI into business processes. Ross and Susan examined the risks of AI-driven misinformation, content bias, and hallucinations, while highlighting the importance of understanding both the opportunities and limitations of AI technologies. They also discussed the need for better education, policies, and tools to combat misinformation, emphasising the importance of secure AI usage, employee training, and robust protocols for data protection. Ross Bark - Director – Digital at Enterprise Wide Pty LtdLinkedIn https://www.linkedin.com/in/rossbark/At the helm of Enterprise Wide's digital practice, Ross leads strategic growth initiatives, leveraging my expertise in cloud technology solutions, CX, B2C, and B2B sales to drive customer success, technology adoption and digital transformation. With a deep understanding of ERP, data integrity, digital marketing products, and e-commerce, he specialise in designing and improving customer experiences, identifying growth opportunities, and managing complex customer relationships and technology solution sales. With a strong commercial mindset and years of IT management experience, Ross has a proven track record in technology leadership, customer success and project management, and executing large-scale digital initiatives.He has successfully led enterprise-wide technology strategies, guiding organisations through digital transformation projects that optimise operational efficiency and customer experience.As a Co-Founder of Best Enemies Education, Ross is committed to advancing cyber safety and security by providing educational resources and workshops that address strategic risk management. His dedication to customer success, relationship management, and technology-driven innovation is at the core of my professional approach, ensuring both elevated digital solutions and a secure cyber environment.Learn more at http://www.rossbark.com/http://www.enterprisewide.com/ Visit ⁠@more2marketing⁠ www.more2marketing.com Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How brands can be successful on wikipedia with Bill Beutler In this podcast, we learn more from Bill on the role of Wikipedia in brand strategy, with Bill explaining how his company helps organisations maintain accurate and transparent Wikipedia pages. Bill shared his journey from journalism to founding Butler Inc., a digital agency specialising in Wikipedia editing. They explored the value of having a Wikipedia presence, with Bill noting that it can confer legitimacy and credibility to a brand. Bill also highlighted the gap his company fills by providing expertise on corporate biographies and profiles, which are often overlooked by volunteer Wikipedia editors. Bill Beutler - Best President – Beutler InkLinkedIn - https://www.linkedin.com/in/williambeutler/As President of Beutler Ink, Bill leads a team of skilled professionals in providing strategic communications services, with a strong focus on Wikipedia consulting. With over a decade of experience in ethical approaches to Wikipedia engagement, Beutler Ink has built a track record for helping clients accomplish their messaging goals while carefully following Wikipedia's policies and guidelines. They partner with clients ranging from startups to Fortune 500s, ensuring their narratives are presented with accuracy.Learn more at http://thewikipedian.net/http://enterthevoid.fm/http://infiniteatlas.com/ Visit ⁠@more2marketing⁠  www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

The power of human-centered design in modern marketing with Laura Forester In this podcast, we learn more on human-centered design in modern marketing, with Laura Forrester explaining how this approach prioritises understanding audience needs and building genuine relationships through co-creation rather than broadcast marketing. Susan and Laura discuss the four stages of human-centered design and emphasise the importance of experiencing marketing from a consumer's perspective, including testing various touchpoints and making incremental changes to avoid alienating audiences. The conversation concluded with discussions about inclusivity, accessibility, and the value of human-centered design in driving business results while maintaining authenticity and alignment with brand objectives. Laura ForesterLaura Forester is an award-winning Director of Strategic Planning and Head of US Brand Strategy at Gravity Global, celebrated for her ability to deliver impactful insights and fuel successful brand growth across complex global markets. With deep expertise in human-centered design, creative results, and strategic leadership, she has guided transformative campaigns for clients such as Netflix, Nestlé USA, Siemens Energy, and Smucker’s Natural Food.She is recognized for excellent planning and organizational skills, relentless enthusiasm for innovative ideas, and a people-first approach to leadership. Laura’s experience spans boutique and top-tier creative agencies, and her work has received industry honors including ADDYs and Shorty Awards. Beyond her executive roles, she is a certified LUMA Institute facilitator and educator, known for helping companies embrace collaborative problem-solving and digital transformation.Active in both US and international markets, Laura brings a passion for storytelling, research, and writing, and is often sought after for her strategic acumen and creative vision.  Linkedin https://www.linkedin.com/in/foresterlaura/ Learn more at: https://www.gravityglobal.com/ Visit ⁠@more2marketing⁠  www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How AI is transforming content and marketing in 2025 with Mike Sanchez In this podcast, Mike Sanchez, the founder and CEO of Eccentric, shares his journey of building a platform that helps adult content creators maximise their earnings while maintaining anonymity. The discussion covers how Eccentric uses AI technology to create realistic content for various models, including those in specialised niches, and explores the ethical implications and applications of AI in content creation. Mike and Susan discuss the future of AI in content creation and marketing, emphasising the importance of authenticity and personal branding in the face of advancing technology, while highlighting successful case studies and the potential for growth in the platform's anonymity features. Mike SanchezMike Sanchez is the visionary Founder and CEO of Xentrik, a pioneering platform empowering adult content creators to maximize their earnings and grow their brands—without increasing the explicitness of their content. Under Mike’s leadership, Xentrik champions innovative, AI-driven strategies that help creators scale income streams strategically and sustainably.With a keen understanding of the creator economy and a commitment to ethical, forward-thinking growth, Mike has positioned Xentrik at the forefront of digital creator support. His expertise bridges technology, brand development, and monetization, making Xentrik a go-to partner for creators seeking to differentiate themselves while remaining authentic to their audience.Xentrik’s recent partnership with Million Billion Media (MBM)—a leading global PR, integrated marketing, and talent management agency—marks a significant milestone for the company. This collaboration will amplify Xentrik’s impact through a strategic launch campaign, leveraging MBM’s extensive experience with content creators and challenger brands.Mike is available for interviews to discuss the motivations behind partnering with MBM, the unique challenges adultcreators face in today’s landscape, and his bold plans for the future of Xentrik and its mission-driven approach to creator empowerment.Learn more at:Instagram https://www.instagram.com/mikeandhisbananahttps://www.instagram.com/xentrikmarketing Visit ⁠@more2marketing⁠    www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.