More 2 Marketing

The importance of integrating sales and marketing strategies for sustainable business growth with Matthew Whyatt In this podcast, Matthew discusses the importance of integrating sales and marketing strategies for sustainable business growth, with a focus on startups and the challenges they face in scaling their businesses. He emphasises the need for alignment between sales and marketing teams, understanding the customer journey, and leveraging limited resources to build a strong community. The conversation also touched on the importance of trust, case studies, and humanising the voice in sales and marketing, with Matthew sharing his marketing strategies and experiences. Matthew Whyatt - Managing Director – Tech Torque SystemsOver the past 25+ years, Matthew has started 10 successful businesses, run 4 national companies and two international organisations. Today specialising in helping companies with complex and high-value products and services cut through the noise and close more sales by attracting, engaging and empowering buyers to buy.Linkedin https://www.linkedin.com/in/matthewwhyatt/Learn more at http://www.matthewwhyatt.com/http://www.techtorque.com.au/Podcast – The CEO and the Salesman - https://open.spotify.com/show/0qQX4ZYmSyeHGUX0gpxtz7 Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Shift from micro-trends to 'Vibes': The movement away from fleeting fashion micro-trends towards broader, emotionally-driven aesthetics that encompass entire lifestyles In this podcast, we discuss the shift in the fashion industry from micro trends to broader emotional, driven aesthetics known as 'vibes'. Susan explains that micro trends are characterised by their rapid rise and fall, often gaining popularity through social media platforms and quickly fading into obscurity. In contrast, vibes represent enduring emotional experiences that encompass entire life cycles, focusing on authenticity and personal connection rather than merely following the latest trend. Susan highlights factors driving this shift, including consumer fatigue, a desire for authenticity, and growing environmental consciousness. She also provided examples of this trend, such as 'Brat Summer' and the resurgence of 80s fashion trends. Lastly, she emphasises the need for brands and marketers to reevaluate their strategies, focusing on storytelling, sustainability, and authentic engagement. Visit ⁠@more2marketing⁠ www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What to do when you need to pivot your business - a startup journey with April Smith Susan and April discussed April's business journey over the past two years. April initially started a disability support business, catering to high-functioning young adults with disabilities, including autism and intellectual disabilities. The business has now entered its fourth year, with April planning to make significant changes in 2025. Despite facing ups and downs, April expressed optimism for the future of her business. April SmithPassionate about empowering young people with special needs, April transitioned from education to the disability sector in 2019. Seeing gaps in the industry, April launched Life Skills Tutoring in 2021, specialising in executive functioning skills to help young people navigate their studies and transition into the workforce at their own pace.With a Certificate IV in Educational Support (Special Needs Assistance) and experience managing a large post-school program, April combines hands-on expertise, training, and personal insight to provide tailored, independent support. Her mission is to bridge the gaps she has witnessed in larger organisations and create meaningful, lasting change. LinkedIn https://www.linkedin.com/in/april-smith77666b53/http://www.lstutoring.com.au  Visit @more2marketing    www.more2marketing.com.auTranscript availableDon't forget to follow to be the first to hear the next podcast.Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Super Bowl special 2025 - The ads that we need to talk about In this podcast, we discuss various Super Bowl ads from 2025, highlighting their themes, execution, and impact. Susan praised Budweiser's "1st Delivery" for its iconic storytelling and perseverance theme, and Uber Eats' "A Century of Cravings" for its whimsical approach and Matthew McConaughey's charm. She criticised Nike's "So Win" for its outdated message and lack of resonance, and Hellman's for its lack of originality and connection. She also mentioned other ads, including Mountain Dew's "Kiss from a Lime" and Tubi's "Flesh Hats," which she found puzzling and unsettling,respectively. Susan encouraged viewers to watch the ads on the More to Marketing YouTube channel and share their thoughts on their favourites. Visit ⁠@more2marketing⁠ www.more2marketing.com.auhttps://www.youtube.com/@more2marketing Don't forget tofollow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How companies have through in mental health into branding In this podcast, Susan discusses the increasing importance of mental health branding for companies and provided examples of successful mental health branding by companies such as Glossier, Mad Happy, Coach, and Celsius. She emphasises the importance of authenticity in implementing mental health initiatives into branding strategies, including developing supportive policies, collaborating with mental health organisations, leveraging influencers, promoting mental health education, and featuring real stories in campaigns.Susan also highlighted the reasons for Gen Z's poor mental health and their openness to discussing it, which drives them to seek support and resources from brands that address mental health issues.Visit ⁠@more2marketing⁠  www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How does Behavioural science & nudges help business? with Sonia Friedrich In this podcast, we learn more from special guest Sonia about the application of behavioural science in business, emphasising the importance of data and understanding human behaviour to enhance customer experience and improve performance. The podcast also explores the challenges and opportunities of implementing behavioural science within organisations, the role of AI in personalisation, and the psychological concept of loss aversion. The conversation concluded with a discussion on the importance of behavioural science in work and the potential for AI to create personalised experiences. Sonia Friedrich – DirectorLinkedin https://www.linkedin.com/in/soniafriedrich/Sonia is a leader in the application of Behavioural Economics and Behavioural Science in Business, and a trusted Global Keynote Speaker.  Since 2011 she has applied Behavioural Science to shatter entrenched paradigms and give her clients the edge. She has made and saved clients $Millions. Sonia works with CEO's, Founders, Executives and their Teams, from Fortune 500 companies to Start Ups. She works with innovators and businesses in crisis. Sonia is a member of diversifiglobal.com and on the Faculty for KPMG Upside Founders Programme (Australia).Learn more at http://www.soniafriedrich.com/https://soniafriedrich.learnworlds.com/course/irrational-pricing-wins The book mentioned:Dan Ariely – Predictably Irrationalhttps://www.amazon.com.au/Predictably-Irrational-Hidden Forces-Decisions/dp/006135323X Visit ⁠@more2marketing⁠  www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Birthdays - when they got commericalised In this podcast, we learn more the evolution of birthday celebrations from ancient rituals to widespread personal festivities, highlighting the role of marketing and promotional strategies in this transformation. She noted that the commercialisation of birthdays began in the 19th and 20th centuries, with businesses recognizing the economic potential of these celebrations. In contemporary marketing, birthdays represent opportunities for businesses to engage with customers on a personal level, through personalised emails, exclusive discounts, and birthday clubs. Effective marketing can lead to increased customer satisfaction and loyalty, as well as repeat business. Susan concluded by suggesting that businesses consider incorporating personalised promotions into their marketing strategies, not just for birthdays, but also for anniversaries and employee join dates. Visit ⁠@more2marketing⁠  www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department with Gee RanasinhaIn this podcast, Susan and Gee discuss the importance of understanding the difference between efficiency and effectiveness in marketing, and how this impacts CEOs' trust in the marketing department. They also discussed the complexities of marketing, particularly in relation to customer behaviour and decision-making, and the challenges of marketing within a business environment dominated by finance-oriented decision-making. Lastly, they emphasised the need for collaboration between different teams within a business, the misuse of AI in marketing, and the future of marketing, agreeing that the biggest advances will be psychological rather than technological. Gee Ranasinha - CEO - KEXINOGee has been in marketing since the days of dial-up internetand AOL CDs. Today, he's the CEO of KEXINO, an award winning marketing agency.Over the past 16 years KEXINO has helped over 400 startupsand small businesses in around 20 countries grow awareness, reputation, trust - and sales. A Fellow of the Chartered Institute OfMarketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Economics to final-year MBA students.  Linkedin -  https://www.linkedin.com/in/ranasinha/Learn more at https://kexino.com/https://kexino.com/bloghttps://calendly.com/kexino/free-marketing-discussion Visit ⁠@more2marketing⁠  www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Embracing sustainable business practices In this podcast, Susan explores the topic of sustainable business practices. She defines sustainability in business as operating in a manner that meets present needs without compromising the ability of future generations to meet their needs. This involves a holistic approach that considers environmental, social, and economic impacts. Susan discusses various forms of sustainable practices, such as reducing carbon footprint, minimising waste, and ensuring fair labour practices. She also introduces the concept of the circular economy, which emphasises keeping products and materials in use, designing out waste, and regenerating natural systems. Susan highlights the benefits of adopting sustainable business models, including enhancing brand image, leading to cost savings, attracting investment, and driving innovation. She provides examples of companies that have successfully implemented sustainable practices, such as Depop, Thin Line Furniture, and Ikea. Finally, she outlines steps for businesses to implement sustainable practices, including assessing current impact, setting clear goals, engaging stakeholders, redesigning products and processes, and monitoring progress. Learn more at www.more2marketing.com.au Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How to communicate to Gen Z and not alienate everyone else with JM Herrmann In this podcast, we learn from special guest JM the challenges and opportunities of effectively communicating with Gen. Z without alienating other age groups, emphasising the importance of authenticity, values, and cultural context in brand communication. Together we explore the role of social media trends, the risks of chasing trends, and the importance of maintaining branding across different generations. The conversation concluded with a discussion on the evolution of social media platforms and the potential for brands to create their own communities.   JM Herrmann Chief Strategy Officer at Thinkingbox Linkedin - https://www.linkedin.com/in/iamjm/ Award-winning and modern strategic/creative executive leader with over 14+ years of integrated marketing and advertising experience by being fortunate enough to work on some of the best brands in the world.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.