More 2 Marketing

How to communicate to Gen Z and not alienate everyone else with JM Herrmann In this podcast, we learn from special guest JM the challenges and opportunities of effectively communicating with Gen. Z without alienating other age groups, emphasising the importance of authenticity, values, and cultural context in brand communication. Together we explore the role of social media trends, the risks of chasing trends, and the importance of maintaining branding across different generations. The conversation concluded with a discussion on the evolution of social media platforms and the potential for brands to create their own communities.   JM Herrmann Chief Strategy Officer at Thinkingbox Linkedin - https://www.linkedin.com/in/iamjm/ Award-winning and modern strategic/creative executive leader with over 14+ years of integrated marketing and advertising experience by being fortunate enough to work on some of the best brands in the world.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Budgets - key aspects, commonly overlooked items and emerging trends In this podcast, Susan discusses the importance of budgeting in business management, highlighting various types of budgets and introducing three budgeting trends: zero-based budgeting, conditional budgeting, and integrated business planning. She emphasises the benefits and challenges of each approach, including their alignment with strategic goals, resource utilisation, adaptability, transparency, and decision-making. Susan concluded by stressing the significance of integrated business planning in aligning an organisation's strategic, operational, and financial plans, and its potential to foster collaboration and achieve sustainable success.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Joining a company as the new CMO can feel like you have walked through the door at Thank God you are here! Why? With David Scribner In this podcast, Susan and David discuss the challenges of starting a new role as a CMO in an existing company. David, a highly accomplished marketing leader with experience in top executive roles at companies like Virgin Mobile and Nestle, shared his insights on the topic. He emphasised the importance of grounding in full P. And L. Management and applying that learning in different industries. David also mentioned his current venture, F. V. Advisory, where he continues to empower organisations with his strategic acumen. David provides tips and advice on how new CMOs can walk into a new role and become a master at their craft quicker. Key topics include: transition lag, high expectations, new planning cycles, team assessments and technology constraints.   David Scribner – Co-Founder CEO of Virgin Mobile, CMO at Telstra, AGL, Virgin and CCO at Ooh Media. 
Board member of AANA, Chair of Ad Standards. He is long been regarded 
as one of the leaders of the Australian marketing community. Linkedin - https://www.linkedin.com/in/davidrossscribner/ http://www.fvadvisory.com/   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Affiliate marketing - what is it and how can I utilise it In this podcast, we discuss the concept of affiliate marketing, a performance-based marketing strategy where businesses reward partners for driving traffic, sales, leads, or conversions. Susan explained how it works, mentioning that affiliates receive unique links or codes to promote business products or services, and earn commissions for each sale, lead, or action generated. Susan also highlighted the benefits for businesses, such as cost-effectiveness, scalability, and increased qualified leads. Susan further discussed the roles of advertisers, affiliates, customers, affiliate networks, and tracking technology in affiliate marketing. Susan also touched on the pros and cons of affiliate marketing, and provided tips for businesses considering implementing an affiliate program.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Metaphoric storytelling and its importance for brands to standout and be authentic with Sue Rice In this podcast, Susan and Sue discuss the importance of metaphoric storytelling in marketing and its ability to tap into the unconscious mind of consumers. Sue, a world-class marketer and author of "Tiny Thunder," emphasised that storytelling allows for both relationship building and persuasion, making it a powerful tool in the digital world. She also highlights the need to move beyond just telling brand stories and to incorporate a wider range of stories from various sources.   Sue Rice - CEO and founder – Sue Rice Inc. Linkedin - www.linkedin.com/in/suerice/ International Email Marketer | Outreach Architect | Professional Copywriter | Metaphoric Storyteller | LinkedIn Social Selling Expert | Digital Strategist For Top World Brands | Author of Tiny Thunder Learn more at Home - Sue Rice.Com-World-Class Copywriting Book – digital Tiny Thunder – www.suerice.com/tinythunder/ Book – paperback Tiny Thunder   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How was marketing used in the era of the Titanic? In this podcast, Susan discusses the Titanic as a symbol of luxury and innovation in the early 20th century. She explores the types of products and services advertised for the Titanic, including culinary delights, luxury amenities, and travel and lifestyle products. Susan also highlighs the legacy of brands like Coca-Cola and the White Star Line, which influenced modern cruise liners. She emphasises the importance of knowing the audience and creating an experience, as well as being aware of over-promising. The conversation ended with Susan reflecting on the Titanic's impact on marketing and the legacy it has left.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

New Year and end of year sales - good or bad? In this podcast, we discuss the reasons behind companies' end-of-year and end-of-financial-year sales. Susan discusses three key elements: consumer psychology, retailer motivation, and marketing cycles. Susan explains that consumer psychology plays a significant role during holiday periods, as people are more inclined to buy gifts or prepare for the New Year. Retailer motivation involves clearing unsold inventory to make room for new stock and capitalising on end-of-year bonuses. Lastly, marketing cycles involve sales periods tied to natural lulls post-holidays. Susan also highlights the benefits and drawbacks of these sales campaigns, including a potential boost in revenue and the ability to meet annual revenue goals for seasonal products. Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Christmas marketing campaigns - a history In this podcast, we learn trace the development of Christmas marketing from its origins to the present day, highlighting the role of early advertisements, Charles Dickens' "A Christmas Carol," and the creation of the first Christmas card. Susan discusses the emergence of Santa Claus as a symbol of Christmas marketing, thanks to brands like Coca-Cola, and the impact of digital platforms and social media on modern holiday campaigns. Susan emphasised the importance of inclusivity, diversity, and sustainability in contemporary marketing, and previewed future innovations such as artificial intelligence and the metaverse. What is your favourite Christmas ads and campaigns?   Visit ⁠@more2marketing⁠  www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

The power of company culture with Chris Dyer In this podcast, Susan and her guest, Chris Dyer, discuss the power of company culture. Chris, an expert in company culture and a former leader of teams of thousands, shares his journey of discovering the importance of culture in his business. He started his business after 9/11 and realised that his company's culture was not right. He became curious about culture and learned everything he could about it. His passion for culture led to his company being recognised for its positive culture and work environment, which attracted attention from other companies. Susan and Chris discuss how a positive company culture can have a lasting impact, as employees who experience it are likely to share their positive experiences with others, influencing other companies.   Chris Dyer is a recognized company culture and remote work expert. As a former CEO managing thousands of people, his companies consistently were named a best place to work. They have also been named a fastest growing company by Inc Magazine 5 times. Chris routinely consults and speaks, and Inc Magazine ranked him as the #1 Leadership Speaker on Culture. He has two bestselling books The Power of Company Culture and Remote Work, and has been named #5 on the Leadershum Power List, a Top 50 Voice in Leadership, a Top 40 Change Management Guru, a Top 50 Global Thought Leader, and a Top 50 leadership podcast, Top 50 HR Leaders Shaping the Future of Work, and a Top 101 Global Employee Engagement & Experience Influencers by Inspiring Workplaces and Work Buzz, just this year. As a keynote speaker his goal is to inspire audiences with a straightforward delivery, insightful candor, and engaging humor. His talks leave audiences permanently transformed, offering innovative perspectives on leadership to improve company culture, and empower organizations to discover new successes. Countless companies have unlocked productivity, performance, and profits by implementing his 7 Pillar Strategy. Linkedin - https://www.linkedin.com/in/chrisdyer7/ Learn more at Blog: https://chrisdyer.com/chris-dyer-blog/ Website: https://chrisdyer.com/ Instagram: https://www.instagram.com/chrispdyer7 Tik Tok: https://www.tiktok.com/@chrisdyer.com YouTube: https://www.youtube.com/@ChrisDyer Facebook: https://www.facebook.com/chrispdyer7 X: https://x.com/i/flow/login redirect_after_login=%2Fchrispdyer   Books: The Power of Company Culture – how any business can build a culture that improves productivity, performance and profits Remote Work – redesign processes, practices and strategies to engage a remove workforce     Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The no-code revolution: How to automate your business without coding with Michael Greenberg In this podcast, Susan and Michael Greenberg discussed the concept of the "no code revolution" and its potential to automate businesses without the need for coding. Michael, the founder of 3rd Brain Digital, shared his insights on how businesses can streamline operations and maximise efficiencies through cutting-edge tools, including AI and no code technology. He emphasised the importance of documenting business processes to identify areas for automation and integration, which can lead to increased productivity and cost savings. Susan expressed her interest in this topic, highlighting the potential for consistency and error detection through automation.   Michael Greenberg, CEO of Third Brain Automation, is the digital ops, automation & AI expert helping $2M-$100M businesses unlock explosive growth. Seasoned entrepreneur on a mission to empower the next generation of founders. Linkedin - https://www.linkedin.com/in/gentoftech/ Learn more at http://3rdbrain.co/ http://gentof.tech/     Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.