More 2 Marketing

Marketing for Pharmaceuticals In this podcast, Susan discusses the complexities of pharmaceutical marketing, emphasising the need for balancing business goals with ethical responsibilities and compliance requirements. She highlighted the unique challenges of marketing to diverse audiences, including healthcare professionals, regulators, and payers, and noted the high stakes involved, as the information shared can directly impact health outcomes. She also touched on key trends in 2025, including digital transformation, personalization, data-driven decisions, and social media usage, and explained the push and pull strategies in pharmaceutical marketing and their differences across countries. Visit ⁠@more2marketing⁠ www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Business plans - how to make them matter with Andrew Baxter In this podcast, Andrew discusses the importance of business planning, emphasising its impact on sales and the need for simplicity, storytelling, and visualisation. He also highlighted the importance of values in a company, regular check-ins and feedback, and the need for a holistic business plan. The conversation concluded with a discussion on the potential of AI in strategy development and the importance of business plans in achieving goals and success. Andrew Baxter - Chair & Non Executive Director | Senior Advisor | Founder, 24HR Business PlanLinkedin https://www.linkedin.com/in/andrewbaxter3/ Billy is an experienced Chair, board director, business advisor, and marketing thought leader. With a diverse board career spanning agriculture, tourism, technology start-ups, and not-for-profits, [Name] has also held Non-Executive Director roles across ASX-listed companies, communications, financial services, technology, media, arts, and professional services. As a Senior Advisor to BGH Capital, Australia’s largest private equity firm, and Adjunct Professor of Marketing at the University of Sydney, [Name] brings deep industry expertise. After a 25-year executive career leading major communications agency groups, [Name] founded The 24HR Business Plan, a management consulting firm that has helped over 140 organisations—from start-ups to $500M enterprises—develop simple, effective growth strategies. A regular contributor to The Australian, host of two successful podcasts, and recognized as one of LinkedIn’s Top 40 Australian influencers, [Name] is a thought leader shaping the future of marketing. They are a Fellow of the Australian Marketing Institute, a Fellow of the Australian Institute of Company Directors, and hold a Bachelor of Business (Marketing) from Monash University.Learn more at  http://www.andrewbillybaxter.com.au/http://www.24hrbp.com/Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Sustainable practices and ethical design is achievable! How? In this podcast, Susan speaks to Jeff Gardner, founder of Prophetic, where he discusses his journey in sustainable and ethical fashion design. Born on a horse farm, his connection to nature influenced his vision to transform the fashion industry. Jeff realised early in his career how environmentally harmful traditional fashion production was, which led him to seek sustainable alternatives. He has worked with celebrities and won an Emmy for his documentary work on sustainable fashion. Jeff emphasises the lack of regulation in the fashion industry and the importance of transparency regarding the chemicals used in clothing production. He recently released a documentary called "Let Them Be Naked" to raise awareness about these issues. Jeff Garner - Celebrity designer & Emmy award winning sustainability activist reveals the shocking truth about what fashion brands put in our clothesLearn more at:https://www.prophetik.com/Shop: https://www.prophetik.com/stockist-1Other links for Let them be naked:Documentary: https://www.letthembenaked.com/YouTube teaser for documentary: https://youtu.be/Bm5-6lPteQsBook: https://shop.ingramspark.com/b/084?NV4ZEgngjvEm19P22DTZMnuGAwbWobz5m6pgHH8hPK7About JeffJeff has designed for and dressed Giselle Bundchen, TaylorSwift, The Jonas Brothers, Rihanna, Cara Delevigne, Suzy Cameron, Def Leppard, Kings of Leon, and other artists out of his Nashville hometown.He recently won an Emmy for his sustainable documentary “Remastered” produced by Design Sensory which shines a light on the toxins in fashion and health implications along with the artist's journey.Currently has his latest full feature documentary 'Let them be Naked' in film festivals and released his book of the same title now on Amazon. When not designing sustainable garments you can find Jeffsurfing or on horseback. Garner surfs twice a day religiously and gets on a horse whenever possible. He is fuelled by meditation and acai bowls. Our guy literally eats acai bowls for breakfast, lunch, and dinner.You will never find Jeff wearing any garment that he did notcreate himself all from plant-based fibres & dyes. Garner is the most authentic representation of what the world would look like dressed head to toe in sustainability. Jeff is passionate about getting every human into toxin-free garments motivated by the passing of his mom to breast cancer and hippie father to bone marrow cancer. He dispels myths and brings some truths to the toxicity found in everyday clothing and the health implications. His new documentary on this very subject called ' Let them be naked'. www.leththembenaked.com Visit ⁠@more2marketing⁠  www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us.

Symbolic power of animals in brand logos In this podcast, Susan discusses the symbolic power of animals in branding, emphasising their ability to evoke strong emotions and create instant connections for consumers. She provided examples of how animals like jaguars, lions, and dragons represent strength, agility, and good fortune, and how these symbols can be used effectively in branding. Susan also highlighted the importance of cultural research to avoid unintended meanings and the need for consistency in using animal symbols across marketing channels. Learn more at www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Money mindset and marketing - how they mix with Miriam Castilla In this podcast, Susan and Miriam discuss the impact of money mindset and alignment on the effectiveness of marketing efforts. Miriam, an expert in blending mindset and financial strategies, shared her journey from being an engineer in corporate development to starting her own business in finance and eventually coaching.She highlights the common money mindset issues she encountered, regardless of income levels, and how these issues often hindered her clients' success. The conversation set the stage for further exploration of how money mindset and alignment can be addressed to achieve better marketing results. Miriam Castilla - Best selling author and founder of Magnetic MoneyWith a background in finance, hypnotherapy & mindset coaching, Miriam helps people transform their relationship with money, gain money confidence & achieve their goals.Linkedin - https://www.linkedin.com/in/miriamcastilla/Learn more at http://www.miriamcastilla.com/https://www.facebook.com/miriamcastilla/Her book:The 5min Magnetic Money Management System  Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Why sales and marketing must work together In this podcast, Susan discusses the importance of integrating sales and marketing strategies in businesses to achieve high conversion rates, better customer experiences, and more revenue. She highlights the challenges of operating sales and marketing as separate entities and provided examples of successful integration, such as Hubspot. Susan emphasises the need for shared goals, service level agreements, and the use of technology to bridge gaps between the two teams, as well as fostering open communication and collaboration between sales and marketing teams. Visit ⁠@more2marketing⁠ www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The importance of integrating sales and marketing strategies for sustainable business growth with Matthew Whyatt In this podcast, Matthew discusses the importance of integrating sales and marketing strategies for sustainable business growth, with a focus on startups and the challenges they face in scaling their businesses. He emphasises the need for alignment between sales and marketing teams, understanding the customer journey, and leveraging limited resources to build a strong community. The conversation also touched on the importance of trust, case studies, and humanising the voice in sales and marketing, with Matthew sharing his marketing strategies and experiences. Matthew Whyatt - Managing Director – Tech Torque SystemsOver the past 25+ years, Matthew has started 10 successful businesses, run 4 national companies and two international organisations. Today specialising in helping companies with complex and high-value products and services cut through the noise and close more sales by attracting, engaging and empowering buyers to buy.Linkedin https://www.linkedin.com/in/matthewwhyatt/Learn more at http://www.matthewwhyatt.com/http://www.techtorque.com.au/Podcast – The CEO and the Salesman - https://open.spotify.com/show/0qQX4ZYmSyeHGUX0gpxtz7 Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Shift from micro-trends to 'Vibes': The movement away from fleeting fashion micro-trends towards broader, emotionally-driven aesthetics that encompass entire lifestyles In this podcast, we discuss the shift in the fashion industry from micro trends to broader emotional, driven aesthetics known as 'vibes'. Susan explains that micro trends are characterised by their rapid rise and fall, often gaining popularity through social media platforms and quickly fading into obscurity. In contrast, vibes represent enduring emotional experiences that encompass entire life cycles, focusing on authenticity and personal connection rather than merely following the latest trend. Susan highlights factors driving this shift, including consumer fatigue, a desire for authenticity, and growing environmental consciousness. She also provided examples of this trend, such as 'Brat Summer' and the resurgence of 80s fashion trends. Lastly, she emphasises the need for brands and marketers to reevaluate their strategies, focusing on storytelling, sustainability, and authentic engagement. Visit ⁠@more2marketing⁠ www.more2marketing.com.auDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What to do when you need to pivot your business - a startup journey with April Smith Susan and April discussed April's business journey over the past two years. April initially started a disability support business, catering to high-functioning young adults with disabilities, including autism and intellectual disabilities. The business has now entered its fourth year, with April planning to make significant changes in 2025. Despite facing ups and downs, April expressed optimism for the future of her business. April SmithPassionate about empowering young people with special needs, April transitioned from education to the disability sector in 2019. Seeing gaps in the industry, April launched Life Skills Tutoring in 2021, specialising in executive functioning skills to help young people navigate their studies and transition into the workforce at their own pace.With a Certificate IV in Educational Support (Special Needs Assistance) and experience managing a large post-school program, April combines hands-on expertise, training, and personal insight to provide tailored, independent support. Her mission is to bridge the gaps she has witnessed in larger organisations and create meaningful, lasting change. LinkedIn https://www.linkedin.com/in/april-smith77666b53/http://www.lstutoring.com.au  Visit @more2marketing    www.more2marketing.com.auTranscript availableDon't forget to follow to be the first to hear the next podcast.Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Super Bowl special 2025 - The ads that we need to talk about In this podcast, we discuss various Super Bowl ads from 2025, highlighting their themes, execution, and impact. Susan praised Budweiser's "1st Delivery" for its iconic storytelling and perseverance theme, and Uber Eats' "A Century of Cravings" for its whimsical approach and Matthew McConaughey's charm. She criticised Nike's "So Win" for its outdated message and lack of resonance, and Hellman's for its lack of originality and connection. She also mentioned other ads, including Mountain Dew's "Kiss from a Lime" and Tubi's "Flesh Hats," which she found puzzling and unsettling,respectively. Susan encouraged viewers to watch the ads on the More to Marketing YouTube channel and share their thoughts on their favourites. Visit ⁠@more2marketing⁠ www.more2marketing.com.auhttps://www.youtube.com/@more2marketing Don't forget tofollow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.