Business plans - how to make them matter with Andrew Baxter

Business plans - how to make them matter with Andrew Baxter In this podcast, Andrew discusses the importance of business planning, emphasising its impact on sales and the need for simplicity, storytelling, and visualisation. He also highlighted the importance of values in a company, regular check-ins and feedback, and the need for a holistic business plan. The conversation concluded with a discussion on the potential of AI in strategy development and the importance of business plans in achieving goals and success.

Andrew Baxter - Chair & Non Executive Director | Senior Advisor | Founder, 24HR Business Plan

Linkedin https://www.linkedin.com/in/andrewbaxter3/

Billy is an experienced Chair, board director, business advisor, and marketing thought leader. With a diverse board career spanning agriculture, tourism, technology start-ups, and not-for-profits, [Name] has also held Non-Executive Director roles across ASX-listed companies, communications, financial services, technology, media, arts, and professional services.

As a Senior Advisor to BGH Capital, Australia’s largest private equity firm, and Adjunct Professor of Marketing at the University of Sydney, [Name] brings deep industry expertise. After a 25-year executive career leading major communications agency groups, [Name] founded The 24HR Business Plan, a management consulting firm that has helped over 140 organisations—from start-ups to $500M enterprises—develop simple, effective growth strategies.

A regular contributor to The Australian, host of two successful podcasts, and recognized as one of LinkedIn’s Top 40 Australian influencers, [Name] is a thought leader shaping the future of marketing. They are a Fellow of the Australian Marketing Institute, a Fellow of the Australian Institute of Company Directors, and hold a Bachelor of Business (Marketing) from Monash University.

Learn more at

 http://www.andrewbillybaxter.com.au/

http://www.24hrbp.com/

Visit ⁠@more2marketing⁠

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.