The importance of integrating sales and marketing strategies for sustainable business growth with Matthew Whyatt In this podcast, Matthew discusses the importance of integrating sales and marketing strategies for sustainable business growth, with a focus on startups and the challenges they face in scaling their businesses. He emphasises the need for alignment between sales and marketing teams, understanding the customer journey, and leveraging limited resources to build a strong community. The conversation also touched on the importance of trust, case studies, and humanising the voice in sales and marketing, with Matthew sharing his marketing strategies and experiences.

Matthew Whyatt - Managing Director – Tech Torque Systems

Over the past 25+ years, Matthew has started 10 successful businesses, run 4 national companies and two international organisations. Today specialising in helping companies with complex and high-value products and services cut through the noise and close more sales by attracting, engaging and empowering buyers to buy.

Linkedin https://www.linkedin.com/in/matthewwhyatt/

Learn more at

http://www.matthewwhyatt.com/

http://www.techtorque.com.au/

Podcast – The CEO and the Salesman - https://open.spotify.com/show/0qQX4ZYmSyeHGUX0gpxtz7

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.