More 2 Marketing

How to create a mission and value statement you can stick to In this podcast, we learn more about the importance of value statements, mission statements, and vision statements in shaping an organisation's identity and strategy. Susan uses examples from Patagonia, Zappos, NASA, and Walmart to illustrate how these statements can influence a company's culture and decision-making processes. Susan emphasises the need to involve stakeholders, identify core values, articulate the organisation's purpose, align with the vision, and communicate and reinforce these statements regularly. She also highlighted the significance of making these statements visible across all platforms and integrating them into the branding and employee onboarding experience.   Visit ⁠@more2marketing⁠   www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Scaling your business without sacrificing culture: How to grow your business while maintaining its core values and culture with Manish Dudharejia In this podcast, Manish discusses the importance of culture in scaling a business, sharing his experience of growing a digital marketing agency into a global enterprise. He emphasised the need for hiring diverse personnel who fit the organisation's culture, and the benefits of having a positive work environment. The conversation also touched on the common mistakes companies make when scaling up, the importance of maintaining a strong company culture, and the success of their respective companies' 'queen bee' philosophy.   Manish Dudharejia Manish bootstrapped his company from a mere $1200 to a multi-million-dollar enterprise. E2M Solutions is now the premier white-label provider for over 250 digital marketing agencies globally. Remarkable Growth: Starting with a single developer, Manish has grown his team to over 150 employees, operating from a state-of-the-art office in India. Top Speaker and Influencer: Manish is a sought-after speaker in the digital agency space, having spoken at prestigious events like Elevate 2024. He has also been featured on some of the top podcasts in the industry. He built a state-of-the-art facility on the other side of the world. It’s just amazing! See a tour here: https://www.youtube.com/watch?v=Dxh-A0zksg0 Linkedin   https://www.linkedin.com/in/manishdudharejia/ Learn more at http://www.e2msolutions.com/   Visit ⁠@more2marketing⁠   www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Crafting successful product launches utilising market research In this podcast, we learn more about the crucial role of market research in product development and launch, particularly for consumer packaged goods (CPGs) and fast moving consumer goods (FMCGs). Susan pointed out the unique characteristics of each and the distinct research approaches required. Susan also stressed the importance of market research for new businesses, suggesting cost-effective strategies such as online surveys, social media listening, and competitive analysis. She emphasises the need to identify the core consumer need a product addresses, as it guides all subsequent research efforts. Susan highlights that research is an ongoing process that should inform every stage of a product's life cycle, from initial development to post-launch improvements. By investing in research, businesses can build products that resonate with their audience, stay competitive in the market, and drive long-term success.   Visit ⁠@more2marketing⁠  www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

How to navigate the complexities and create an award-winning brand that stands the test of time with Zoë Phillips-Price In this podcast, Susan and Zoe discuss the complexities of marketing and brand building, with Zoe sharing her extensive experience in marketing across various industries and continents. They also explored the challenges and strategies involved in building a brand, particularly in the digital health industry, emphasising the importance of understanding the customer's needs, staying true to the brand's purpose, and maintaining consistency and authenticity. Lastly, they shared their experiences working on various brand campaigns and the significance of brand storytelling in creating a unique identity in the market.   Zoë Phillips-Price As an executive leader, Zoë has spent 20+ year career navigating the always changing world of marketing. Zoë has journeyed across three continents over the past two decades, crafting strategies for both global giants (including Nike, Adidas, Microsoft and Walmart) and start-ups alike. And while Zoë wears many professional hats, at the core, she is a storyteller, dedicated to building brand narratives that resonate. Linkedin  https://www.linkedin.com/in/zo%C3%AB-phillips-7160871/ Learn more at https://www.zoephillips.com/   Visit ⁠@more2marketing⁠   www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

A guide to retail marketing In this podcast, we learn about the evolution of retail marketing in the digital age. Susan highlights the shift from traditional brick-and-mortar dominance to the rise of e-commerce and the integration of online and offline experiences through Omni Channel strategies. Susan also emphasises the importance of data-driven marketing, personalised experiences, and the role of influencers in modern retail marketing. She touched on the growing trend of sustainability and the potential future impact of the metaverse and AI in retail. The core focus of retail marketing, according to Susan, is to connect with customers and create a brand they love and trust.   Visit ⁠@more2marketing⁠    www.more2marketing.com.au Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The 4 C’s of building an unbeatable brand with Emma Schermer Tamir In this podcast, Susan and Emma discuss the importance of branding, the role of AI in marketing, and the challenges and opportunities for smaller brands competing with larger companies. They also emphasised the need for a customer-centric approach, regular review and evolution of brand elements, and the value of understanding human psychology and customer motivations. Lastly, they highlighted the significance of personal branding and the emotional connection people have with a business.     Emma Schermer Tamir Linkedin: www.linkedin.com/in/emma-schermer-tamir/ Emma Schermer Tamir helps businesses in high-competition environments become unbeatable brands. Through her proven techniques and winning strategies, Emma has led her team at Marketing by Emma to help over 2,000 businesses boost their sales and build their brands online. As a thought leader and trusted consultant in the e-commerce and Amazon space, Emma demystifies complex topics like marketing, e-commerce, and branding. Whether she's speaking on stages across the globe, leading her team, or guiding clients, her goal is to empower everyone to tap into their curiosity to create stronger conversions, loyal fans, and killer brands. Learn more at Youtube: www.youtube.com/marketingbyemma Website: www.marketingbyemma.com Instagram: instagram.com/eschermer Facebook: https://www.facebook.com/ejschermer   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

A/B testings - how to make it payoff In this podcast, we learn the benefits and methods of A/B testing in modern marketing, including its potential to optimise campaigns, improve user experience, and drive conversions. Susan also provided a comprehensive guide on conducting effective A/B tests and highlighted the challenges and tools available. Lastly, she emphasises the evolving landscape of A/B testing, the importance of personalisation, segmentation, and responsible data practices.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How both social commerce and shoppable videos can boost a brands success with Eitan Koter In this podcast, we discuss the potential of video commerce and shoppable videos in boosting brand success, with Eitan sharing his extensive experience in the video business and the emergence of Vimy, a video commerce SaaS platform. They also explored the growing impact of social media platforms on shoppable experiences, the benefits of their video marketing platform, and the importance of focusing on customer pain points and expertise. Lastly, they discussed the trend of employee-generated content, the potential of immersive commerce, and the success of a company that differentiated itself through exceptional product development, content creation, and market introduction.   Eitan Koter https://www.linkedin.com/in/eitankoter Eitan is the Co-founder and Co-CEO of Vimmi, a shoppable video SaaS company enhancing e-commerce. He also hosts the "eCom Pulse" podcast. With two decades of experience in startups and public companies, including a NASDAQ IPO, he brings a unique blend of strategic insight and practical expertise. Learn more at http://www.vimmi.net/ Podcast - VIMMI   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How can you make digital transformation successful In this podcast, we discuss the intricacies and advantages of digital transformation in contemporary businesses. Susan emphasises that it's not just about introducing new technology, but a comprehensive approach that involves rethinking business models, processes, and culture. She also identified key factors such as clear objectives, leadership support, cultural shift, investment in talent, and data-driven decision making as crucial for successful digital transformation. Lastly, she highlighted common obstacles like resistance to change, talent gaps, and legacy systems, and provided examples of companies like Amazon and Netflix that have undergone successful digital transformations.     Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Why you need to start with the science and understanding how buyers buy before proceeding with any other work with Jack Ferguson In this podcast, Jack discusses the importance of understanding buyer behaviour in marketing, focusing on factors such as perceived value, pain level, perceived risk, and perceived effort. He also highlights the significance of differentiation in business strategy, using personal experiences and examples from successful marketing campaigns. Lastly, Jack emphasises the need to understand the customer buying process, the impact of a paradigm shift in business, and the value of personal brand allegiances.     Linkedin - www.linkedin.com/in/jackfergusonmymm/ Learn more at http://www.marketyoumarketme.com/ Jack is an MBA qualified in Brand Management, and worked in Brand/Marketing for 13 years. He has had plenty of experience across a variety of industries including growing brands such as Upwork, Burrito Bar, Sidekicker, Brisca, and GeoNadir.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.