Top strategies to help you stay competitive in the market In this podcast Susan goes through a list of strategies to consider when trying to stay competitive in market.   Visit ⁠@more2marketing⁠ for more information or transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What makes great products great with Jeff Callan In this podcast we meet Jeff Callan, an author and product management consultant with 25 years of experience. Jeff has worked with a diverse range of companies, from startups to Fortune 100s, helping to scale their products and generate over a billion dollars in value. He shared his insights on what makes great products great, drawing on his experience and a recent book he authored. We learn the principles of creating successful products, with a focus on the importance of data, understanding customer behaviour, and managing the entire customer journey. They also explored the concept of the 'Wow. Now. Matrix' as a tool for evaluating technology and products, and the importance of having diverse perspectives in a team. Lastly, they touch on the evolution of technology, the impact of generative AI, and the need for continuous improvement in product management.     Linkedin Learn more at http://tyghtwyre.com/ http://whatmakesgreatproductsgreat.com/   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What is the new frontier for marketing? In this podcast, Susan discusses the emerging trends in marketing, highlighting six new frontiers that marketers can leverage to enhance brand messaging and customer engagement. She emphasises the importance of exploring these areas, including metaverse marketing, growth marketing and analytics, and the evolution of social media marketing, among others. She also warned that failure to adapt to these changes could result in falling behind competitors.   Visit ⁠@more2marketing⁠ for more information and transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us

Tips for entrepreneurs navigating the challenges of building a profitable online business with Paul Waddy? In this podcast, Susan introduces Paul Waddy, an accomplished e-commerce expert and author, who detailed his journey from launching a men's shoe brand to successfully selling online across various marketplaces such as Amazon, eBay, and Groupon. Paul shared that he found the retail sector challenging due to high overheads and employee turnover, leading him to shift to online business. He also revealed his upcoming book, "Learning to Sell Online for Dummies," set to be published in June 2024. Paul's success in e-commerce led to positions as Head of Operations and CEO of different companies and now he co-owns an e-commerce digital marketing agency, recently named Australia's best retail digital marketing agency. In this podcast they discuss the challenges and strategies of starting and managing an e-commerce business, with a focus on understanding and managing finances, protecting margins, and enhancing customer retention. They also emphasised the importance of automation, unique selling propositions, and a strategic approach to influencer marketing. Additionally, they shared their experiences and motivations for building online businesses, and the potential for e-commerce to continue its growth despite the recent downturn in retail.   Linkedin And website – Learn eCommerce     Visit ⁠@more2marketing⁠ for more episodes and transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

What is the significance of colour in branding? Does it matter? In this podcast, Susan discussed the significance of colours in marketing and branding, emphasising their impact on evoking emotions, influencing consumer behaviour, and fostering brand recognition. She highlighted the importance of considering cultural interpretations of colours and avoiding overdependence on a single colour. Susan presented several examples of notable brands and their associated colours, such as Coca Cola's red, Tiffany & Co.'s blue, and Heinz's green ketchup. She concluded that researching the meanings of different colours is crucial in developing effective marketing and branding strategies. Susan also discussed the symbolism and associations of various colours in branding and marketing, explaining the implications of using each colour.   Visit ⁠@more2marketing⁠ for more episodes and transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How photography can either made or break a brand with Lila Marvell In this podcast, Susan and Lila discuss the role of photography in marketing and branding. They explored the evolving trends in photography, such as bold, dynamic images, narrative-driven photography, and user-generated content. Lila shared her experiences working with various brands and the challenges of navigating different markets with different regulations. Lila stresses the significance of investing in high-quality photography for successful marketing campaigns.    ⁠Linkedin⁠ Lila Marvell is a commercial photographer and stylist based in Sydney Australia. Has spent ten years in the fashion industry working with brands to help drive sales in their business. Other links: Learn more at www.lilamarvell.com.au Instagram @lilamarvell   Visit ⁠@more2marketing⁠ for more info and transcripts Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Building a strong social media presence for your business In this podcast, we emphasised the importance of building a strong social media presence for businesses, offering ten tips including setting smart goals, understanding the audience, and creating quality content. The episode includes common pitfalls to avoid, such as inconsistency and ignoring data. Additionally, Susan stresses the importance of engaging actively, utilising analytics, and experimenting with formats to maintain a consistent brand image.     Visit ⁠@more2marketing⁠ for more info and transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Content never sleeps – let’s talk brand marketing with Rachael Heaton In this podcast, we learn from Rachael (Director of mrkd agency) the importance of various content types in marketing strategies, emphasising the need for tailored content to specific channels and purposes. She highlights the common pitfalls of not understanding the importance of selecting the right voice and messaging for each content type, as well as the frequent copying of competitors instead of focusing on originality. Rachael also discusses the role of influencers in marketing and the importance of authenticity in content creation for businesses. It is stressed for the need to provide value to the audience, tailor content to meet their needs, and ensure it resonates with them.   Linkedin Rachael Heaton is an expert on performance marketing and runs a hugely successful marketing agency. Having worked with established brands such as HiSmile, Netflix, Samsung, and Coles – Rachael has also trained million-dollar agency teams. Her agency has worked with major clients such as Chris Hemsworth, Mark Wahlberg, co-founder of Google and co-founder of Redbull. Learn more at mrkd agency   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Exploring ethical considerations and sustainable practices in marketing In this podcast, Susan stresses the importance of businesses adopting an ethical and sustainable approach to marketing for long-term success and to meet customer expectations. She elaborates on the principles of this approach, which include transparency, authenticity, social responsibility, environmental stewardship, and consumer education. The benefits of these practices, such as building trust and loyalty, enhancing brand reputation, driving innovation and adaptability, and contributing to a better world, were also highlighted.   Visit ⁠@more2marketing⁠ for more info or to download the transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

What is empathetic marketing and how can we use this superpower with Mike Cadwell In this podcast, we discover a fascinating new area of marketing that needs more attention – empathetic marketing. Mike shares the importance of empathetic marketing, due to his background and approach in this field (which is how he got the name Marketing Medic!). It is highlighted that there is a need for active listening and understanding the client's needs and values to be successful. Mike shares his experiences with a boot camp gym in California that shifted its marketing strategy towards empathy marketing, resulting in a significant return on investment.     ⁠Linkedin⁠ Mike is a Marketing Strategist, TEDx and Professional Speaker, Best-Selling Author Find out more info about Mike and how he can help your business. Visit Because Business is Personal. Listen to the podcast today!   Mike is offering a special - $50 off his gap analysis session! Go to Because Business is Personal⁠ and enter to coupon code podcast (valid in 2024).   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.