From Insight to Impact: The power of data-driven marketing In this podcast, we learn more about data-driven marketing, explaining its importance in making informed decisions based on evidence rather than intuition. Susan outlined a framework for implementing data-driven strategies, including setting clear objectives, collecting and integrating data, segmenting audiences, analysing insights, implementing and optimising actions, and measuring results. Susan highlighted several successful case studies, such asMcDonald's, Abreva, Very.co.uk, Spotify, DirecTV, USPS, and Olay, demonstrating the power of data-driven marketing in achieving better ROI and competitive advantage.She also touched on emerging trends like predictive analytics, AI-powered personalisation, and sophisticated attribution models.

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