More 2 Marketing Shift from micro-trends to 'Vibes': The movement away from fleeting fashion micro-trends towards broader, emotionally-driven aesthetics that encompass entire lifestyles.
Shift from micro-trends to 'Vibes': The movement away from fleeting fashion micro-trends towards broader, emotionally-driven aesthetics that encompass entire lifestyles In this podcast, we discuss the shift in the fashion industry from micro trends to broader emotional, driven aesthetics known as 'vibes'. Susan explains that micro trends are characterised by their rapid rise and fall, often gaining popularity through social media platforms and quickly fading into obscurity. In contrast, vibes represent enduring emotional experiences that encompass entire life cycles, focusing on authenticity and personal connection rather than merely following the latest trend. Susan highlights factors driving this shift, including consumer fatigue, a desire for authenticity, and growing environmental consciousness. She also provided examples of this trend, such as 'Brat Summer' and the resurgence of 80s fashion trends. Lastly, she emphasises the need for brands and marketers to reevaluate their strategies, focusing on storytelling, sustainability, and authentic engagement.
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