More 2 Marketing Symbolic power of animals in brand logos
Symbolic power of animals in brand logos In this podcast, Susan discusses the symbolic power of animals in branding, emphasising their ability to evoke strong emotions and create instant connections for consumers. She provided examples of how animals like jaguars, lions, and dragons represent strength, agility, and good fortune, and how these symbols can be used effectively in branding. Susan also highlighted the importance of cultural research to avoid unintended meanings and the need for consistency in using animal symbols across marketing channels.
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