The importance of conversion rate optimisation (CRO) for e-commerce businesses with Ilan Hurwitz In this podcast, Ilan emphasising the significance of data-driven decisions, user experience, and continuous innovation. He highlights the use of various tools such as heat mapping, Microsoft Clarity, Google Analytics, and sentiment analysis (and many more) to gain insights and improve user experience. Ilan also discusses the challenges businesses face in optimising their conversion rates, the need for patience, and the value of testing and refining processes.

Linkedin - https://www.linkedin.com/in/ilanhurwitz/

Mentioned podcast:

Sonia Friedrich: Profitable Nudges: A Guide to Behavioural Economics with Sonia Friedrich | #392

Ilan Hurwitz

Can help eCommerce businesses grow revenue & profit with UX optimisation, CRO and Analytics.
Here is how he can help increase your eCommerce conversion rate:
1. UX and CRO Audits: Deep dive into your site's analytics, usability and conversion pathways. - GA4 Funnel Analysis - User Research - Competitor & Industry Benchmarking
2. Landing Pages: Design and build conversion-focused landing pages that will beat your regular product page every day of the week.
3. Strategic A/B Testing Programs: Develop strategic roadmaps for A/B testing that systematically refines and optimises your website's conversion rate and user experience.
If you want to learn more about his process and how they can help you grow, don't hesitate to reach out.

Visit ⁠@more2marketing⁠

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.