How can you make digital transformation successful In this podcast, we discuss the intricacies and advantages of digital transformation in contemporary businesses. Susan emphasises that it's not just about introducing new technology, but a comprehensive approach that involves rethinking business models, processes, and culture. She also identified key factors such as clear objectives, leadership support, cultural shift, investment in talent, and data-driven decision making as crucial for successful digital transformation. Lastly, she highlighted common obstacles like resistance to change, talent gaps, and legacy systems, and provided examples of companies like Amazon and Netflix that have undergone successful digital transformations.

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